This report analyses consumers that answered ''10 hours'' or more to the single-pick question ''In general, how many hours per week do you spend playing video games?''. With it, you get a comprehensive overview of heavy gamers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark heavy gamers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of heavy gamers in Vietnam Top 10 hobbies and leisure activities of heavy gamers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to heavy gamers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where heavy gamers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''PC / laptop'' to the multi-pick question ''Which of these devices do you regularly use to play video games?''. With it, you get a comprehensive overview of PC / laptop gamers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark PC / laptop gamers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of PC / laptop gamers in Vietnam Top 10 hobbies and leisure activities of PC / laptop gamers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to PC / laptop gamers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where PC / laptop gamers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Regional products'' to the multi-pick question ''Out of the following, which are the most important aspects when choosing your food?''. With it, you get a comprehensive overview of regional food purchasers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark regional food purchasers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of regional food purchasers in Vietnam Top 10 hobbies and leisure activities of regional food purchasers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to regional food purchasers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where regional food purchasers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Lactose-free (e.g. no dairy products)'' to the multi-pick question ''Do you follow one or more of the following nutrition rules?''. With it, you get a comprehensive overview of consumers with a lactose-free diet in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark consumers with a lactose-free diet in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of consumers with a lactose-free diet in Vietnam Top 10 hobbies and leisure activities of consumers with a lactose-free diet in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to consumers with a lactose-free diet Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where consumers with a lactose-free diet in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Yes, for building safety / security'' to the multi-pick question ''Do you own Smart Home devices – i.e. devices that you can control via a smartphone / an internet connection?''. With it, you get a comprehensive overview of owners of smart home devices for building safety / security in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark owners of smart home devices for building safety / security in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of owners of smart home devices for building safety / security in Vietnam Top 10 hobbies and leisure activities of owners of smart home devices for building safety / security in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to owners of smart home devices for building safety / security Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where owners of smart home devices for building safety / security in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Legal expenses insurance'' to the multi-pick question ''Which of these insurances do you currently have?''. With it, you get a comprehensive overview of legal expenses insurance owners in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark legal expenses insurance owners in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of legal expenses insurance owners in Vietnam Top 10 hobbies and leisure activities of legal expenses insurance owners in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to legal expenses insurance owners Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where legal expenses insurance owners in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that use taxis as a mode of transportation. With it, you get a comprehensive overview of taxi users in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark taxi users in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of taxi users in Vietnam Top 10 hobbies and leisure activities of taxi users in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to taxi users Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where taxi users in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Gardening and plants'' to the multi-pick question ''What are your personal hobbies and activities?''. With it, you get a comprehensive overview of planting and gardening enthusiasts in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark planting and gardening enthusiasts in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of planting and gardening enthusiasts in Vietnam Top 10 hobbies and leisure activities of planting and gardening enthusiasts in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to planting and gardening enthusiasts Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where planting and gardening enthusiasts in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Accident insurance'' to the multi-pick question ''Which of these insurances do you currently have?''. With it, you get a comprehensive overview of accident insurance owners in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark accident insurance owners in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of accident insurance owners in Vietnam Top 10 hobbies and leisure activities of accident insurance owners in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to accident insurance owners Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where accident insurance owners in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Non-alcoholic beer'' to the multi-pick question ''Which of these beverage products do you consume regularly?''. With it, you get a comprehensive overview of non-alcoholic beer drinkers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark non-alcoholic beer drinkers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of non-alcoholic beer drinkers in Vietnam Top 10 hobbies and leisure activities of non-alcoholic beer drinkers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to non-alcoholic beer drinkers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where non-alcoholic beer drinkers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Contents insurance'' to the multi-pick question ''Which of these insurances do you currently have?''. With it, you get a comprehensive overview of contents insurance owners in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark contents insurance owners in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of contents insurance owners in Vietnam Top 10 hobbies and leisure activities of contents insurance owners in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to contents insurance owners Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where contents insurance owners in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Sparkling wine'' (only shown to respondents of legal drinking age) to the multi-pick question ''Which of these beverage products do you consume regularly?''. With it, you get a comprehensive overview of sparkling wine / champagne drinkers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark sparkling wine / champagne drinkers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of sparkling wine / champagne drinkers in Vietnam Top 10 hobbies and leisure activities of sparkling wine / champagne drinkers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to sparkling wine / champagne drinkers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where sparkling wine / champagne drinkers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Yes, for entertainment'' to the multi-pick question ''Do you own Smart Home devices – i.e. devices that you can control via a smartphone / an internet connection?''. With it, you get a comprehensive overview of owners of smart home devices for entertainment in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark owners of smart home devices for entertainment in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of owners of smart home devices for entertainment in Vietnam Top 10 hobbies and leisure activities of owners of smart home devices for entertainment in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to owners of smart home devices for entertainment Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where owners of smart home devices for entertainment in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Coffee machine'' to the multi-pick question ''Which of the following household appliances does your household own? ''. With it, you get a comprehensive overview of coffee machine owners in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark coffee machine owners in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of coffee machine owners in Vietnam Top 10 hobbies and leisure activities of coffee machine owners in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to coffee machine owners Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where coffee machine owners in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Private health insurance'' to the multi-pick question ''Which of these insurances do you currently have?''. With it, you get a comprehensive overview of private health insurance owners in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark private health insurance owners in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of private health insurance owners in Vietnam Top 10 hobbies and leisure activities of private health insurance owners in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to private health insurance owners Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where private health insurance owners in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Home insurance (buildings)'' to the multi-pick question 'Which of these insurances do you currently have?''. With it, you get a comprehensive overview of home insurance owners in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark home insurance owners in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of home insurance owners in Vietnam Top 10 hobbies and leisure activities of home insurance owners in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to home insurance owners Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where home insurance owners in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Having a good time'' to the multi-pick question ''Out of the following list, which are the 3 most important aspects to you in life? Please choose exactly 3.''. With it, you get a comprehensive overview of hedonists in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark hedonists in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of hedonists in Vietnam Top 10 hobbies and leisure activities of hedonists in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to hedonists Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where hedonists in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Facebook'' to the multi-pick question ''What social media platforms do you use regularly?''. With it, you get a comprehensive overview of Facebook users in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Facebook users in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of Facebook users in Vietnam Top 10 hobbies and leisure activities of Facebook users in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to Facebook users Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where Facebook users in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks