This report analyses consumers that answered ''Decorative cosmetics (makeup, lipsticks, nail polish, etc.)'' to the multi-pick question ''Which of these body care and cosmetics products do you use regularly?''.
With it, you get a comprehensive overview of decorative cosmetics users in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark decorative cosmetics users in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.