Travel in Vietnam Sep 2025

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Overview:

Understand the latest market trends and future growth opportunities for the Travel industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Tourism Flows
  • Airlines
  • Car Rental (Destination)
  • Lodging
  • Online Travel Sales and Intermediaries

If you're in the Travel industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Travel in Vietnam report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country
This report answers:
  • What is the market size of Travel in Vietnam?
  • Which are the leading companies in Travel in Vietnam?
  • How are companies responding to the impact of COVID-19 and accordant travel restrictions?
  • How severe is the scale of the damage?
  • Which travel sectors are proving the most resilient?
  • How soon can recovery be expected?
  • What are companies doing to innovate and future-proof against the crisis?

Travel in Vietnam

EXECUTIVE SUMMARY
  • Travel in 2025: The Big Picture
  • Airlines: Key trends
  • Hotels: Key trends
  • Booking: Key trends
  • What next for travel?
MARKET DATA
  • Table 1 Surface Travel Modes Sales: Value 2020-2025
  • Table 2 Surface Travel Modes Online Sales: Value 2020-2025
  • Table 3 Forecast Surface Travel Modes Sales: Value 2025-2030
  • Table 4 Forecast Surface Travel Modes Online Sales: Value 2025-2030
  • Table 5 In-Destination Spending: Value 2020-2025
  • Table 6 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources

Tourism Flows in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong rise in inbound arrivals
  • Strong interest in outbound travel amongst younger consumers
PROSPECTS AND OPPORTUNITIES
  • Vietnam becoming an increasingly popular destination
  • Younger travellers looking to explore novel travel options
CATEGORY DATA
  • Table 7 Inbound Arrivals: Number of Trips 2020-2025
  • Table 8 Inbound Arrivals by Country: Number of Trips 2020-2025
  • Table 9 Inbound City Arrivals 2020-2025
  • Table 10 Inbound Tourism Spending: Value 2020-2025
  • Table 11 Forecast Inbound Arrivals: Number of Trips 2025-2030
  • Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2025-2030
  • Table 13 Forecast Inbound Tourism Spending: Value 2025-2030
  • Table 14 Domestic Tourism by Destination: Number of Trips 2020-2025
  • Table 15 Domestic Spending: Value 2020-2025
  • Table 16 Forecast Domestic Tourism by Destination: Number of Trips 2025-2030
  • Table 17 Forecast Domestic Spending: Value 2025-2030
  • Table 18 Outbound Departures: Number of Trips 2020-2025
  • Table 19 Outbound Departures by Destination: Number of Trips 2020-2025
  • Table 20 Outbound Tourism Spending: Value 2020-2025
  • Table 21 Forecast Outbound Departures: Number of Trips 2025-2030
  • Table 22 Forecast Outbound Departures by Destination: Number of Trips 2025-2030
  • Table 23 Forecast Outbound Spending: Value 2025-2030

Airlines in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Infrastructure enhancements support growth
  • Vietnam Airlines leads
PROSPECTS AND OPPORTUNITIES
  • Positive economic outlook set to support growth
  • Leading player implementing sustainable development strategy
CATEGORY DATA
  • Table 24 Airlines Sales: Value 2020-2025
  • Table 25 Airlines Online Sales: Value 2020-2025
  • Table 26 Airlines: Passengers Carried 2020-2025
  • Table 27 Airlines NBO Company Shares: % Value 2020-2024
  • Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2025
  • Table 29 Low Cost Carriers Brands by Key Performance Indicators 2025
  • Table 30 Full Service Carriers Brands by Key Performance Indicators 2025
  • Table 31 Forecast Airlines Sales: Value 2025-2030
  • Table 32 Forecast Airlines Online Sales: Value 2025-2030

Lodging (Destination) in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growth supported by rebound in domestic and international tourism
  • Vinpearl takes the lead
PROSPECTS AND OPPORTUNITIES
  • Influx of international businesses spurs growth
  • Sustainable tourism and “spiritual lodging”
CATEGORY DATA
  • Table 33 Lodging (Destination) Sales: Value 2020-2025
  • Table 34 Lodging (Destination) Online Sales: Value 2020-2025
  • Table 35 Hotels Sales: Value 2020-2025
  • Table 36 Hotels Online Sales: Value 2020-2025
  • Table 37 Other Lodging Sales: Value 2020-2025
  • Table 38 Other Lodging Online Sales: Value 2020-2025
  • Table 39 Lodging (Destination) Outlets: Units 2020-2025
  • Table 40 Lodging (Destination) Rooms: Number of Rooms 2020-2025
  • Table 41 Lodging (Destination) by Incoming vs Domestic: % Value 2020-2025
  • Table 42 Hotels NBO Company Shares: % Value 2020-2024
  • Table 43 Hotel Brands by Key Performance Indicators 2025
  • Table 44 Forecast Lodging (Destination) Sales: Value 2025-2030
  • Table 45 Forecast Lodging (Destination) Online Sales: Value 2025-2030
  • Table 46 Forecast Hotels Sales: Value 2025-2030
  • Table 47 Forecast Hotels Online Sales: Value 2025-2030
  • Table 48 Forecast Other Lodging Sales: Value 2025-2030
  • Table 49 Forecast Other Lodging Online Sales: Value 2025-2030
  • Table 50 Forecast Lodging (Destination) Outlets: Units 2025-2030

Booking in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Multiple factors drive growth
  • Traveloka leads in fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Travel intermediaries cater to wide range of preferences and budgets
  • Demand for more secure online payment options
CATEGORY DATA
  • Table 51 Booking Sales: Value 2020-2025
  • Table 52 Business Travel Sales: Value 2020-2025
  • Table 53 Leisure Travel Sales: Value 2020-2025
  • Table 54 Travel Intermediaries NBO Company Shares: % Value 2020-2025
  • Table 55 Forecast Booking Sales: Value 2025-2030
  • Table 56 Forecast Business Travel Sales: Value 2025-2030
  • Table 57 Forecast Leisure Travel Sales: Value 2025-2030

Euromonitor International is a leading independent provider of global market research, data, and analysis. Headquartered in London and founded in 1972, Euromonitor specializes in delivering strategic intelligence on industries, economies, and consumers worldwide.

The company offers detailed reports, statistics, and expert insights across more than 100 countries and 30 industries, with a strong focus on consumer markets. Its flagship platform, Passport, is widely used by business professionals, analysts, and academic institutions for market sizing, forecasting, competitive analysis, and consumer trends.

Euromonitor’s research methodology combines in-depth primary research, expert analysis, and robust data modeling, ensuring comprehensive and reliable information. The firm also provides custom consulting services to help organizations identify growth opportunities, understand market dynamics, and make informed strategic decisions.

With a strong global network of analysts and a reputation for high-quality data, Euromonitor is a trusted partner for companies aiming to navigate the complexities of global markets and stay ahead of trends.

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