Staple Foods in Vietnam Dec 2024

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Overview:

Understand the latest market trends and future growth opportunities for the Staple Foods industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Staple Foods industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Staple Foods in Vietnam report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country
This report answers:
  • What is the market size of Staple Foods in Vietnam?
  • Which are the leading brands in Staple Foods in Vietnam?
  • How are products distributed in Staple Foods in Vietnam?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Staple Foods in Vietnam

EXECUTIVE SUMMARY
  • Staple foods in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 1 Sales of Staple Foods by Category: Volume 2019-2024
  • Table 2 Sales of Staple Foods by Category: Value 2019-2024
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Staple Foods: % Value 2020-2024
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2021-2024
  • Table 7 Penetration of Private Label by Category: % Value 2019-2024
  • Table 8 Distribution of Staple Foods by Format: % Value 2019-2024
  • Table 9 Forecast Sales of Staple Foods by Category: Volume 2024-2029
  • Table 10 Forecast Sales of Staple Foods by Category: Value 2024-2029
  • Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources

Baked Goods in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Baked goods maintains total volume growth in 2024; leading brands target price-sensitive consumers
  • Leading companies maintain their positions, and brands are active with product launches
  • International brands remain key within baked goods
PROSPECTS AND OPPORTUNITIES
  • Overall baked goods expected to maintain total volume growth in the forecast period
  • Sustainable practices and deepening involvement with local communities drives favourable brand reputation
  • Gifting occasions may emerge as a segment to tap into, especially during festive seasons
CATEGORY DATA
  • Table 13 Sales of Baked Goods by Category: Volume 2019-2024
  • Table 14 Sales of Baked Goods by Category: Value 2019-2024
  • Table 15 Sales of Baked Goods by Category: % Volume Growth 2019-2024
  • Table 16 Sales of Baked Goods by Category: % Value Growth 2019-2024
  • Table 17 Sales of Pastries by Type: % Value 2019-2024
  • Table 18 NBO Company Shares of Baked Goods: % Value 2020-2024
  • Table 19 LBN Brand Shares of Baked Goods: % Value 2021-2024
  • Table 20 Distribution of Baked Goods by Format: % Value 2019-2024
  • Table 21 Forecast Sales of Baked Goods by Category: Volume 2024-2029
  • Table 22 Forecast Sales of Baked Goods by Category: Value 2024-2029
  • Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
  • Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029

Breakfast Cereals in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Moderate growth for breakfast cereals, although consumption remains limited overall
  • Potential for incumbents and new players to tap into a developing category
  • Consumption of breakfast cereals expands through marketing promotions and partnerships
PROSPECTS AND OPPORTUNITIES
  • Growth in muesli and granola expected to be driven by wellness trends over the forecast period
  • Despite the declining birth rate, children’s breakfast cereals brands can drive growth through strategic outreach and community engagement
  • Expansion of modern retail channels in Vietnam set to drive increased visibility and growth opportunities for breakfast cereals
CATEGORY DATA
  • Table 25 Sales of Breakfast Cereals by Category: Volume 2019-2024
  • Table 26 Sales of Breakfast Cereals by Category: Value 2019-2024
  • Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
  • Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
  • Table 29 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
  • Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
  • Table 31 Distribution of Breakfast Cereals by Format: % Value 2019-2024
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
  • Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
  • Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029

Processed Fruit and Vegetables in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Processed fruit and vegetables faces more restrained volume growth in 2024
  • Del Monte Asia continues to lead in 2024, with other top brands also from international companies
  • Frozen processed potatoes, despite being small, experiences strong growth, driven by foodservice
PROSPECTS AND OPPORTUNITIES
  • Processed fruit and vegetables expected to remain a niche; raising consumer awareness will be key to drive demand
  • Foodservice expected to remain a crucial channel for processed fruit and vegetables
  • Imported brands expected to remain most prominent in processed fruit and vegetables
CATEGORY DATA
  • Table 36 Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
  • Table 37 Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
  • Table 38 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
  • Table 39 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
  • Table 40 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2019-2024
  • Table 41 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2024
  • Table 42 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2021-2024
  • Table 43 Distribution of Processed Fruit and Vegetables by Format: % Value 2019-2024
  • Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2024-2029
  • Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2024-2029
  • Table 46 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2024-2029
  • Table 47 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2024-2029

Processed Meat, Seafood and Alternatives To Meat in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Moderate growth driven by tofu and frozen processed seafood, while shelf stable meat and seafood stagnate amidst evolving consumer preferences
  • Processed meat and seafood in Vietnam is expanding through multi-channel distribution
  • Processed meat continues to be led by established leaders such as Vissan and CP Vietnam, focusing on tradition and sustainability
PROSPECTS AND OPPORTUNITIES
  • Sustainability trend to become more prominent in processed meat, seafood and alternatives to meat
  • Competition set to intensify in processed meat, as players diversify their product offerings and expand production capacity
  • Chilled and frozen products set to see greater popularity in the forecast period, but higher prices pose challenges
CATEGORY DATA
  • Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2019-2024
  • Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2019-2024
  • Table 50 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2019-2024
  • Table 51 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2019-2024
  • Table 52 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2019-2024
  • Table 53 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2019-2024
  • Table 54 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2019-2024
  • Table 55 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2019-2024
  • Table 56 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2019-2024
  • Table 57 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2024
  • Table 58 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2024
  • Table 59 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2019-2024
  • Table 60 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2024-2029
  • Table 61 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2024-2029

Rice, Pasta and Noodles in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Polarisation trend within instant noodles in 2024
  • Instant noodles is a crowded landscape, with the presence of a number of local and international companies
  • Packaged rice gains popularity, although remains a niche
PROSPECTS AND OPPORTUNITIES
  • Sustainability developments and localisation to be increasingly prevalent in noodles
  • Innovation set to drive growth in the competitive instant noodles category, with diverse offerings
  • Packaged rice expected to grow in Vietnam due to demand for quality
CATEGORY DATA
  • Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
  • Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
  • Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
  • Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
  • Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
  • Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
  • Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
  • Table 69 NBO Company Shares of Rice: % Value 2020-2024
  • Table 70 LBN Brand Shares of Rice: % Value 2021-2024
  • Table 71 NBO Company Shares of Pasta: % Value 2020-2024
  • Table 72 LBN Brand Shares of Pasta: % Value 2021-2024
  • Table 73 NBO Company Shares of Noodles: % Value 2020-2024
  • Table 74 LBN Brand Shares of Noodles: % Value 2021-2024
  • Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
  • Table 76 Distribution of Rice by Format: % Value 2019-2024
  • Table 77 Distribution of Pasta by Format: % Value 2019-2024
  • Table 78 Distribution of Noodles by Format: % Value 2019-2024
  • Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
  • Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
  • Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
  • Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029

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