This report analyses Gen Z (Generation Z), which are consumers that were born between 1995 - 2012. With it, you get a comprehensive overview of Gen Z / Generation Z in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Gen Z / Generation Z in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Demographic profile

Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of Gen Z / Generation Z in Vietnam Top 10 hobbies and leisure activities of Gen Z / Generation Z in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to Gen Z / Generation Z Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where Gen Z / Generation Z in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks