Demographic profile

• Age of consumers in Vietnam
• Gender of consumers in Vietnam
• Consumer’s level of education in Vietnam
• Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Vietnam live
• Communities where consumers live in Vietnam

Consumer lifestyle

• Most important aspects of life for consumers in Vietnam
• Top 10 interests of consumers driven by influencer marketing in Vietnam
• Top 10 hobbies and leisure activities of consumers driven by influencer marketing in Vietnam

• Consumer attitudes

• Agreement with statements in Vietnam
• The 10 most important issues facing Vietnam according to consumers driven by influencer marketing
• Political attitudes of consumers in Vietnam

Marketing touchpoints

• Top 10 places where consumers driven by influencer marketing in Vietnam have come across digital advertising in the past 4 weeks
• Devices consumers in Vietnam use regularly to access the internet
• Social media activities in Vietnam by type
• Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Vietnam have been using in the past 4 weeks

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