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Cooking Ingredients and Meals in Vietnam Nov 2025

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Overview:

Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Cooking Ingredients and Meals industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Cooking Ingredients and Meals in Vietnam report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country
This report answers:
  • What is the market size of Cooking Ingredients and Meals in Vietnam?
  • Which are the leading brands in Cooking Ingredients and Meals in Vietnam?
  • How are products distributed in Cooking Ingredients and Meals in Vietnam?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Cooking Ingredients and Meals in Vietnam

EXECUTIVE SUMMARY
  • Tradition meets innovation, with safety paramount
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Sustained growth driven by tradition
  • Health innovations and VAT reduction drive sales
  • Food safety and informed choices drive consumer behaviour
WHAT’S NEXT?
  • Dynamic growth to be driven by convenience, health, and local specialities
  • Stricter regulations and industry compliance to drive consumer confidence
  • Healthy living will be a catalyst for innovation in cooking ingredients and meals
COMPETITIVE LANDSCAPE
  • Strategic expansion and robust distribution extend Calofic’s leading position
  • Tho Phat leverages Kido's network for enhanced reach
  • Masan Consumer Corp’s growth fuelled by innovation and strong brand portfolio
  • Regional specialities and local brands gain traction
CHANNELS
  • Small local grocers remains key to distribution despite pressures
  • Dynamic growth for retail e-commerce, but increased regulatory scrutiny
  • Strategic distribution can fuel expansion through proximity and penetration
MARKET DATA
  • Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources

Edible Oils in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Counterfeit crackdown, health trends, and digital growth reshape edible oils
INDUSTRY PERFORMANCE
  • Counterfeit crackdown fuels growth for genuine brands, while consumer demand evolves
  • Soy oil leads growth in edible oils due to healthy profile
WHAT’S NEXT?
  • Affordability and wellness set to drive robust growth for edible oils
  • Premium and functional products set to drive health innovation in edible oils
  • Online channels set to reshape edible oils retailing in Vietnam
COMPETITIVE LANDSCAPE
  • Calofic Corp dominates edible oils with strong brand portfolio and vertical integration
  • Calofic Corp sustains growth through health messaging and product innovation
CHANNELS
  • Small local grocers dominates edible oils distribution but faces tax headwinds
  • Retail e-commerce is reshaping edible oils distribution despite initial hurdles
CATEGORY DATA
  • Table 13 Sales of Edible Oils by Category: Volume 2020-2025
  • Table 14 Sales of Edible Oils by Category: Value 2020-2025
  • Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
  • Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
  • Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
  • Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

Meals and Soups in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Convenience, health, and digitalisation drive growth in meals and soups
INDUSTRY PERFORMANCE
  • Demand for convenience drives robust growth in meals and soups
  • Convenience and quality drive the rise of frozen ready meals in Vietnam
WHAT’S NEXT?
  • Convenience and innovation set to drive robust growth in meals and soups
  • Frozen ready meals will be a healthy and convenient choice for consumers
  • Doorstep delivery and supermarket expansion to reshape meals and soups
COMPETITIVE LANDSCAPE
  • Asia Foods Corp faces modern rivals and navigates shifting consumer tastes
  • Kido Group acquisition fuels Tho Phat's dynamic growth in meals and soups
CHANNELS
  • The evolving role of small local grocers in meals and soups in Vietnam
  • E-commerce surges from a low base amidst innovation and regulatory oversight
CATEGORY DATA
  • Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
  • Table 25 Sales of Meals and Soups by Category: Value 2020-2025
  • Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
  • Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
  • Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
  • Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
  • Table 30 Sales of Soup by Leading Flavours: Rankings 2020-2025
  • Table 31 NBO Company Shares of Meals and Soups: % Value 2021-2025
  • Table 32 LBN Brand Shares of Meals and Soups: % Value 2022-2025
  • Table 33 Distribution of Meals and Soups by Format: % Value 2020-2025
  • Table 34 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
  • Table 35 Forecast Sales of Meals and Soups by Category: Value 2025-2030
  • Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
  • Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

Sauces, Dips and Condiments in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Innovation, growth and evolving distribution channels
INDUSTRY PERFORMANCE
  • Affordability and convenience drive solid growth in sauces, dips and condiments
  • Convenience and health drive dynamism for dry recipe sauces and pickled products
WHAT’S NEXT?
  • Innovation and convenience will drive growth for sauces, dips and condiments
  • Specific health benefits to shape the future of sauces, dips and condiments
  • Government oversight and need to maintain consumer trust will drive enhanced food safety
COMPETITIVE LANDSCAPE
  • Innovation and portfolio strength help extend Masan Consumer Corp's leadership
  • Strategic expansion fuels Nam Duong’s ascent in sauces, dips and condiments
CHANNELS
  • The traditional distribution powerhouse of small local grocers comes under pressure
  • Retail e-commerce has a small share but a big impact on distribution
CATEGORY DATA
  • Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
  • Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
  • Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
  • Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
  • Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
  • Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2020-2025
  • Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
  • Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
  • Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
  • Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
  • Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
  • Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
  • Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

Sweet Spreads in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Dynamism in sweet spreads, impacted by health, local brands, and digital shifts
INDUSTRY PERFORMANCE
  • Sweet spreads sees strong growth, driven by expanding distribution
  • Honey leads growth in sweet spreads, driven by health perceptions and local supply
WHAT’S NEXT?
  • Sweet spreads poised for strong growth, driven by accessibility and convenience
  • Sweet spreads to increasingly embrace health, with reduced sugar and natural ingredients
  • Abundant fruit supply to fuel growth of local jams and preserves brands
COMPETITIVE LANDSCAPE
  • Golden Farm leads sweet spreads through extensive reach and competitive pricing
  • Honey's surge in sales and Golden Farm's strength shape sweet spreads in Vietnam
CHANNELS
  • Small local grocers is dominant yet vulnerable in sweet spreads
  • Retail e-commerce leads growth in sweet spreads amidst regulatory scrutiny
CATEGORY DATA
  • Table 51 Sales of Sweet Spreads by Category: Volume 2020-2025
  • Table 52 Sales of Sweet Spreads by Category: Value 2020-2025
  • Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
  • Table 54 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
  • Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
  • Table 56 NBO Company Shares of Sweet Spreads: % Value 2021-2025
  • Table 57 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
  • Table 58 Distribution of Sweet Spreads by Format: % Value 2020-2025
  • Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
  • Table 60 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
  • Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
  • Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

Euromonitor International is a leading independent provider of global market research, data, and analysis. Headquartered in London and founded in 1972, Euromonitor specializes in delivering strategic intelligence on industries, economies, and consumers worldwide.

The company offers detailed reports, statistics, and expert insights across more than 100 countries and 30 industries, with a strong focus on consumer markets. Its flagship platform, Passport, is widely used by business professionals, analysts, and academic institutions for market sizing, forecasting, competitive analysis, and consumer trends.

Euromonitor’s research methodology combines in-depth primary research, expert analysis, and robust data modeling, ensuring comprehensive and reliable information. The firm also provides custom consulting services to help organizations identify growth opportunities, understand market dynamics, and make informed strategic decisions.

With a strong global network of analysts and a reputation for high-quality data, Euromonitor is a trusted partner for companies aiming to navigate the complexities of global markets and stay ahead of trends.

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