Fresh Food in Vietnam Feb 2026

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Overview:

Understand the latest market trends and future growth opportunities for the Fresh Food industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Eggs
  • Fish and Seafood
  • Fruits
  • Meat
  • Nuts
  • Pulses
  • Starchy Roots
  • Sugar and Sweeteners
  • Vegetables

If you're in the Fresh Food industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Fresh Food in Vietnam report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country
This report answers:
  • What is the market size of Fresh Food in Vietnam?
  • What is the impact of commodity price fluctuations on local production and consumption?
  • What are the key campaigns or legislation driving Fresh Food sales?
  • How are consumer attitudes towards fresh food evolving?
  • How significant is health and wellness in shaping consumer demand?
  • Where is future growth expected to be most dynamic?

Fresh Food in Vietnam

EXECUTIVE SUMMARY
  • Wide availability of affordable fresh food supports growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Growth for fresh food in 2025 despite challenging economic climate
  • Local consumers retain a high level of confidence in fresh food over processed
  • Branded meat sees cautious acceptance
WHAT’S NEXT?
  • Positive outlook for Vietnamese fresh food in the years ahead
  • Regulations set to support improvements in the quality of fresh food
  • Imported goods will increase in popularity but face stricter controls
CHANNELS
  • Small local grocers continue to dominate sales
  • E-commerce has scope for further growth as a distribution channel
MARKET DATA
  • Table 1 Total Sales of Fresh Food by Category: Total Volume 2020-2025
  • Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
  • Table 3 Retail Sales of Fresh Food by Category: Volume 2020-2025
  • Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
  • Table 5 Retail Sales of Fresh Food by Category: Value 2020-2025
  • Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
  • Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 8 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
  • Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
  • Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
  • Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
  • Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
  • Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
  • Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
SOURCES
  • Summary 1 Research Sources

Eggs in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Cost concerns increase due to economic instability and higher prices
INDUSTRY PERFORMANCE
  • Eggs remain a popular and affordable source of healthy protein in 2025
  • Eggs in Vietnam largely sold loose through local markets
WHAT’S NEXT?
  • Eggs set to register ongoing growth in the coming years
  • Branded eggs set to gain traction throughout the forecast period
  • Summary 2 Major Processors of Eggs 2025
CATEGORY DATA
  • Table 15 Total Sales of Eggs: Total Volume 2020-2025
  • Table 16 Total Sales of Eggs: % Total Volume Growth 2020-2025
  • Table 17 Retail Sales of Eggs: Volume 2020-2025
  • Table 18 Retail Sales of Eggs: % Volume Growth 2020-2025
  • Table 19 Retail Sales of Eggs: Value 2020-2025
  • Table 20 Retail Sales of Eggs: % Value Growth 2020-2025
  • Table 21 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 22 Forecast Total Sales of Eggs: Total Volume 2025-2030
  • Table 23 Forecast Total Sales of Eggs: % Total Volume Growth 2025-2030
  • Table 24 Forecast Retail Sales of Eggs: Volume 2025-2030
  • Table 25 Forecast Retail Sales of Eggs: % Volume Growth 2025-2030
  • Table 26 Forecast Retail Sales of Eggs: Value 2025-2030
  • Table 27 Forecast Retail Sales of Eggs: % Value Growth 2025-2030

Fish and Seafood in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumers shift to local products
INDUSTRY PERFORMANCE
  • Financial pressures impact consumer purchasing patterns in 2025
  • Manufacturers give greater attention to the domestic market
WHAT’S NEXT?
  • Fish and seafood will see steady growth throughout the forecast period
  • Recovery in exports expected to impact domestic market
  • Summary 3 Major Processors of Fish and Seafood 2025
CATEGORY DATA
  • Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
  • Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
  • Table 30 Retail Sales of Fish and Seafood by Category: Volume 2020-2025
  • Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
  • Table 32 Retail Sales of Fish and Seafood by Category: Value 2020-2025
  • Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
  • Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2025-2030
  • Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2025-2030
  • Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2025-2030
  • Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2025-2030
  • Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2025-2030
  • Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2025-2030

Fruits in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Economic uncertainty results in strong demand for affordable local products
INDUSTRY PERFORMANCE
  • Affordable prices and health trends benefit sales
  • Improved quality as Vietnamese farmers compete with regional exporters
WHAT’S NEXT?
  • Development in logistics and rising health awareness will boost future demand for fruits
  • Imported fruit set to become more competitively priced
  • Summary 4 Major Processors of Fruits 2025
CATEGORY DATA
  • Table 41 Total Sales of Fruits by Category: Total Volume 2020-2025
  • Table 42 Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
  • Table 43 Retail Sales of Fruits by Category: Volume 2020-2025
  • Table 44 Retail Sales of Fruits by Category: % Volume Growth 2020-2025
  • Table 45 Retail Sales of Fruits by Category: Value 2020-2025
  • Table 46 Retail Sales of Fruits by Category: % Value Growth 2020-2025
  • Table 47 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 48 Forecast Total Sales of Fruits by Category: Total Volume 2025-2030
  • Table 49 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2025-2030
  • Table 50 Forecast Retail Sales of Fruits by Category: Volume 2025-2030
  • Table 51 Forecast Retail Sales of Fruits by Category: % Volume Growth 2025-2030
  • Table 52 Forecast Retail Sales of Fruits by Category: Value 2025-2030
  • Table 53 Forecast Retail Sales of Fruits by Category: % Value Growth 2025-2030

Meat in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
Economic uncertainty results in strong price-sensitivity
INDUSTRY PERFORMANCE
  • Healthy growth for meat in Vietnam in 2025
  • Branded meat has become more widely accepted among higher earners
WHAT’S NEXT?
  • Growth predicted for meat in the years ahead
  • Premiumisation will remain a driving trend in the category
  • Summary 5 Major Processors of Meat 2025
CATEGORY DATA
  • Table 54 Total Sales of Meat by Category: Total Volume 2020-2025
  • Table 55 Total Sales of Meat by Category: % Total Volume Growth 2020-2025
  • Table 56 Retail Sales of Meat by Category: Volume 2020-2025
  • Table 57 Retail Sales of Meat by Category: % Volume Growth 2020-2025
  • Table 58 Retail Sales of Meat by Category: Value 2020-2025
  • Table 59 Retail Sales of Meat by Category: % Value Growth 2020-2025
  • Table 60 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 61 Forecast Sales of Meat by Category: Total Volume 2025-2030
  • Table 62 Forecast Sales of Meat by Category: % Total Volume Growth 2025-2030
  • Table 63 Forecast Retail Sales of Meat by Category: Volume 2025-2030
  • Table 64 Forecast Retail Sales of Meat by Category: % Volume Growth 2025-2030
  • Table 65 Forecast Retail Sales of Meat by Category: Value 2025-2030
  • Table 66 Forecast Retail Sales of Meat by Category: % Value Growth 2025-2030

Nuts in Vietnam

KEY DATA FINDINGS
  • 2025 DEVELOPMENTS
  • Price of nuts impacted by climate change
INDUSTRY PERFORMANCE
  • Nuts remain a staple of Vietnamese cuisine
  • Social media activity boosts demand for imported nuts
WHAT’S NEXT?
  • Nuts predicted to see solid growth in the years ahead
  • Range of factors will support category growth
  • Summary 6 Major Processors of Nuts 2025
CATEGORY DATA
  • Table 67 Total Sales of Nuts by Category: Total Volume 2020-2025
  • Table 68 Total Sales of Nuts by Category: % Total Volume Growth 2020-2025
  • Table 69 Retail Sales of Nuts by Category: Volume 2020-2025
  • Table 70 Retail Sales of Nuts by Category: % Volume Growth 2020-2025
  • Table 71 Retail Sales of Nuts by Category: Value 2020-2025
  • Table 72 Retail Sales of Nuts by Category: % Value Growth 2020-2025
  • Table 73 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 74 Forecast Total Sales of Nuts by Category: Total Volume 2025-2030
  • Table 75 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2025-2030
  • Table 76 Forecast Retail Sales of Nuts by Category: Volume 2025-2030
  • Table 77 Forecast Retail Sales of Nuts by Category: % Volume Growth 2025-2030
  • Table 78 Forecast Retail Sales of Nuts by Category: Value 2025-2030
  • Table 79 Forecast Retail Sales of Nuts by Category: % Value Growth 2025-2030

Pulses in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Climate change pushing up prices
INDUSTRY PERFORMANCE
  • Growth for pulses in 2025 as consumers seek healthy, affordable ingredients for cooking
  • Expansion of e-commerce benefits the category in 2025
WHAT’S NEXT?
  • Growth forecast over the forecast period
  • Health and wellness trends will support performance
  • Summary 7 Major Processors of Pulses 2025
CATEGORY DATA
  • Table 80 Total Sales of Pulses by Category: Total Volume 2020-2025
  • Table 81 Total Sales of Pulses by Category: % Total Volume Growth 2020-2025
  • Table 82 Retail Sales of Pulses by Category: Volume 2020-2025
  • Table 83 Retail Sales of Pulses by Category: % Volume Growth 2020-2025
  • Table 84 Retail Sales of Pulses by Category: Value 2020-2025
  • Table 85 Retail Sales of Pulses by Category: % Value Growth 2020-2025
  • Table 86 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 87 Forecast Total Sales of Pulses by Category: Total Volume 2025-2030
  • Table 88 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2025-2030
  • Table 89 Forecast Retail Sales of Pulses by Category: Volume 2025-2030
  • Table 90 Forecast Retail Sales of Pulses by Category: % Volume Growth 2025-2030
  • Table 91 Forecast Retail Sales of Pulses by Category: Value 2025-2030
  • Table 92 Forecast Retail Sales of Pulses by Category: % Value Growth 2025-2030

Starchy Roots in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Food prices and packaged food pose challenges
INDUSTRY PERFORMANCE
  • Starchy roots remain a staple of Vietnamese cuisine
  • Shift in dietary behaviour poses a risk for volume sales of starchy vegetables
WHAT’S NEXT?
  • Growth forecast for starchy vegetables in the coming years
  • Sustainability measures may support stable supply
  • Summary 8 Major Processors of Starchy Roots 2025
CATEGORY DATA
  • Table 93 Total Sales of Starchy Roots by Category: Total Volume 2020-2025
  • Table 94 Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
  • Table 95 Retail Sales of Starchy Roots by Category: Volume 2020-2025
  • Table 96 Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
  • Table 97 Retail Sales of Starchy Roots by Category: Value 2020-2025
  • Table 98 Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
  • Table 99 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 100 Forecast Total Sales of Starchy Roots by Category: Total Volume 2025-2030
  • Table 101 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2025-2030
  • Table 102 Forecast Retail Sales of Starchy Roots by Category: Volume 2025-2030
  • Table 103 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2025-2030
  • Table 104 Forecast Retail Sales of Starchy Roots by Category: Value 2025-2030
  • Table 105 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2025-2030

Sugar and Sweeteners in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumers seek out lower-priced options
INDUSTRY PERFORMANCE
  • Growth for sugar, which remains a staple ingredient in the Vietnamese diet
  • Consumption of sugar remains stable despite downturn in economy
WHAT’S NEXT?
  • Optimistic forecast for sugar and sweeteners over the forecast period
  • Health-consciousness may undermine growth prospects in the coming years
  • Summary 9 Major Processors of Sugar and Sweeteners 2025
CATEGORY DATA
  • Table 106 Total Sales of Sugar and Sweeteners: Total Volume 2020-2025
  • Table 107 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025
  • Table 108 Retail Sales of Sugar and Sweeteners: Volume 2020-2025
  • Table 109 Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025
  • Table 110 Retail Sales of Sugar and Sweeteners: Value 2020-2025
  • Table 111 Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025
  • Table 112 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 113 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2025-2030
  • Table 114 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2025-2030
  • Table 115 Forecast Retail Sales of Sugar and Sweeteners: Volume 2025-2030
  • Table 116 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2025-2030
  • Table 117 Forecast Retail Sales of Sugar and Sweeteners: Value 2025-2030
  • Table 118 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2025-2030

Vegetables in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumers seeking healthy natural diets, benefiting vegetables
INDUSTRY PERFORMANCE
  • Vegetables remain a core element of Vietnamese diets
  • Wet markets remain the key channel for vegetables
WHAT’S NEXT?
  • Consumption of vegetables set to rise throughout the forecast period
  • Clean and organic vegetables to gain greater prominence in Vietnam
  • Summary 10 Major Processors of Vegetables 2025
CATEGORY DATA
  • Table 119 Total Sales of Vegetables by Category: Total Volume 2020-2025
  • Table 120 Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025
  • Table 121 Retail Sales of Vegetables by Category: Volume 2020-2025
  • Table 122 Retail Sales of Vegetables by Category: % Volume Growth 2020-2025
  • Table 123 Retail Sales of Vegetables by Category: Value 2020-2025
  • Table 124 Retail Sales of Vegetables by Category: % Value Growth 2020-2025
  • Table 125 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 126 Forecast Total Sales of Vegetables by Category: Total Volume 2025-2030
  • Table 127 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2025-2030
  • Table 128 Forecast Retail Sales of Vegetables by Category: Volume 2025-2030
  • Table 129 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2025-2030
  • Table 130 Forecast Retail Sales of Vegetables by Category: Value 2025-2030
  • Table 131 Forecast Retail Sales of Vegetables by Category: % Value Growth 2025-2030

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