Consumer Appliances in Vietnam Jan 2025

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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in Vietnam report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country
This report answers:
  • What is the market size of Consumer Appliances in Vietnam?
  • Which are the leading brands in Vietnam?
  • How are products distributed in Vietnam?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?

Consumer Appliances in Vietnam

EXECUTIVE SUMMARY
  • Consumer appliances in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?
MARKET INDICATORS
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2019-2025
MARKET DATA
  • Table 3 Sales of Consumer Appliances by Category: Volume 2019-2024
  • Table 4 Sales of Consumer Appliances by Category: Value 2019-2024
  • Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
  • Table 6 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
  • Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
  • Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
  • Table 11 Sales of Small Appliances by Category: Volume 2019-2024
  • Table 12 Sales of Small Appliances by Category: Value 2019-2024
  • Table 13 Sales of Small Appliances by Category: % Volume Growth 2019-2024
  • Table 14 Sales of Small Appliances by Category: % Value Growth 2019-2024
  • Table 15 NBO Company Shares of Major Appliances: % Volume 2020-2024
  • Table 16 LBN Brand Shares of Major Appliances: % Volume 2021-2024
  • Table 17 NBO Company Shares of Small Appliances: % Volume 2020-2024
  • Table 18 LBN Brand Shares of Small Appliances: % Volume 2021-2024
  • Table 19 Distribution of Major Appliances by Format: % Volume 2019-2024
  • Table 20 Distribution of Small Appliances by Format: % Volume 2019-2024
  • Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
  • Table 22 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
  • Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
  • Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
  • Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
  • Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
  • Table 29 Forecast Sales of Small Appliances by Category: Volume 2024-2029
  • Table 30 Forecast Sales of Small Appliances by Category: Value 2024-2029
  • Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
  • Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources

Dishwashers in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Preference for hand dishwashing and budget concerns limit consumer interest in dishwashers
  • Players intensify the competitive landscape by widening the product offer
  • Specialist retailers expand coverage for dishwashers
PROSPECTS AND OPPORTUNITIES
  • The demand for dishwashers is set to benefit from cultural change and innovative and hygiene-related features
  • Sustainable features and marketing and promotions to win over consumers
  • Omnichannel approach to gain momentum
CATEGORY DATA
  • Table 33 Sales of Dishwashers by Category: Volume 2019-2024
  • Table 34 Sales of Dishwashers by Category: Value 2019-2024
  • Table 35 Sales of Dishwashers by Category: % Volume Growth 2019-2024
  • Table 36 Sales of Dishwashers by Category: % Value Growth 2019-2024
  • Table 37 Sales of Dishwashers by Format: % Volume 2019-2024
  • Table 38 Sales of Dishwashers by Smart Appliances: % Volume 2020-2024
  • Table 39 NBO Company Shares of Dishwashers: % Volume 2020-2024
  • Table 40 LBN Brand Shares of Dishwashers: % Volume 2021-2024
  • Table 41 Distribution of Dishwashers by Format: % Volume 2019-2024
  • Table 42 Production of Dishwashers: Total Volume 2019-2024
  • Table 43 Forecast Sales of Dishwashers by Category: Volume 2024-2029
  • Table 44 Forecast Sales of Dishwashers by Category: Value 2024-2029
  • Table 45 Forecast Sales of Dishwashers by Category: % Volume Growth 2024-2029
  • Table 46 Forecast Sales of Dishwashers by Category: % Value Growth 2024-2029

Home Laundry Appliances in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Maturity and economic concerns undermine purchases of automatic washing machines
  • Manufacturers release new models to intensify the competitive landscape
  • Technologies offering sustainability and other savings gain traction
PROSPECTS AND OPPORTUNITIES
  • Niche audiences to help automatic washing machines return to retail volume growth
  • Sustainability, cost, efficiency and hygiene represent key themes in home laundry appliances
  • E-commerce retains the scope for further development and growth
CATEGORY DATA
  • Table 47 Sales of Home Laundry Appliances by Category: Volume 2019-2024
  • Table 48 Sales of Home Laundry Appliances by Category: Value 2019-2024
  • Table 49 Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
  • Table 50 Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
  • Table 51 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2019-2024
  • Table 52 Sales of Automatic Washing Machines by Format: % Volume 2019-2024
  • Table 53 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2019-2024
  • Table 54 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2020-2024
  • Table 55 NBO Company Shares of Home Laundry Appliances: % Volume 2020-2024
  • Table 56 LBN Brand Shares of Home Laundry Appliances: % Volume 2021-2024
  • Table 57 Distribution of Home Laundry Appliances by Format: % Volume 2019-2024
  • Table 58 Production of Home Laundry Appliances: Total Volume 2019-2024
  • Table 59 Forecast Sales of Home Laundry Appliances by Category: Volume 2024-2029
  • Table 60 Forecast Sales of Home Laundry Appliances by Category: Value 2024-2029
  • Table 61 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2024-2029
  • Table 62 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2024-2029

Large Cooking Appliances in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumers continue to delay kitchen renovations and purchases of large cooking appliances
  • The competitive landscape intensifies through promotions and product improvements
  • Safety and sustainable features remain important for consumers when choosing large cooking appliances
PROSPECTS AND OPPORTUNITIES
  • Urbanisation and modern living trends to push the demand for built-in hobs and cooker hoods
  • Smart features and materials to convince young adult consumers
  • Large cooking appliances to gain from omnichannel retailing development
CATEGORY DATA
  • Table 63 Sales of Large Cooking Appliances by Category: Volume 2019-2024
  • Table 64 Sales of Large Cooking Appliances by Category: Value 2019-2024
  • Table 65 Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 66 Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
  • Table 67 Sales of Built-in Hobs by Format: % Volume 2019-2024
  • Table 68 Sales of Ovens by Smart Appliances: % Volume 2020-2024
  • Table 69 NBO Company Shares of Large Cooking Appliances: % Volume 2020-2024
  • Table 70 LBN Brand Shares of Large Cooking Appliances: % Volume 2021-2024
  • Table 71 NBO Company Shares of Built-in Hobs: % Volume 2020-2024
  • Table 72 NBO Company Shares of Ovens: % Volume 2020-2024
  • Table 73 NBO Company Shares of Cooker Hoods: % Volume 2020-2024
  • Table 74 NBO Company Shares of Built-in Cooker Hoods: % Volume 2020-2024
  • Table 75 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2020-2024
  • Table 76 NBO Company Shares of Cookers: % Volume 2020-2024
  • Table 77 NBO Company Shares of Range Cookers: % Volume 2020-2024
  • Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2019-2024
  • Table 79 Production of Large Cooking Appliances: Total Volume 2019-2024
  • Table 80 Forecast Sales of Large Cooking Appliances by Category: Volume 2024-2029
  • Table 81 Forecast Sales of Large Cooking Appliances by Category: Value 2024-2029
  • Table 82 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2024-2029
  • Table 83 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2024-2029

Microwaves in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Microwaves struggle to retain the interest of consumers and manufacturers
  • Compact and space-saving designs for flats offer bright spots
  • Automatic features and multiple cooking modes add some dynamism to the offer
PROSPECTS AND OPPORTUNITIES
  • Microwaves is set to continue to lose ground in the forecast period
  • Enhancing environmental sustainability and the user experience
  • More customised or aesthetically-pleasing microwaves on the horizon
CATEGORY DATA
  • Table 84 Sales of Microwaves by Category: Volume 2019-2024
  • Table 85 Sales of Microwaves by Category: Value 2019-2024
  • Table 86 Sales of Microwaves by Category: % Volume Growth 2019-2024
  • Table 87 Sales of Microwaves by Category: % Value Growth 2019-2024
  • Table 88 Sales of Microwaves by Smart Appliances: % Volume 2020-2024
  • Table 89 NBO Company Shares of Microwaves: % Volume 2020-2024
  • Table 90 LBN Brand Shares of Microwaves: % Volume 2021-2024
  • Table 91 Distribution of Microwaves by Format: % Volume 2019-2024
  • Table 92 Production of Microwaves: Total Volume 2019-2024
  • Table 93 Forecast Sales of Microwaves by Category: Volume 2024-2029
  • Table 94 Forecast Sales of Microwaves by Category: Value 2024-2029
  • Table 95 Forecast Sales of Microwaves by Category: % Volume Growth 2024-2029
  • Table 96 Forecast Sales of Microwaves by Category: % Value Growth 2024-2029

Refrigeration Appliances in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • The demand for new refrigeration appliances suffers from saturation in terms of fridge freezers and a preference for fresh food
  • Strong competition with a focus on smart electronic energy-saving features and new designs
  • Sustainable trend informs players’ approaches
PROSPECTS AND OPPORTUNITIES
  • Young family-centred incentives and features to push retail volume sales
  • Sustainable and health and wellness features to the fore
  • Promotional programmes to push the momentum of e-commerce
CATEGORY DATA
  • Table 97 Sales of Refrigeration Appliances by Category: Volume 2019-2024
  • Table 98 Sales of Refrigeration Appliances by Category: Value 2019-2024
  • Table 99 Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
  • Table 100 Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
  • Table 101 Sales of Freezers by Format: % Volume 2019-2024
  • Table 102 Sales of Freezers by Volume Capacity: % Volume 2019-2024
  • Table 103 Sales of Fridge Freezers by Format: % Volume 2019-2024
  • Table 104 Sales of Fridge Freezers by Volume Capacity: % Volume 2019-2024
  • Table 105 Sales of Fridge Freezers by Smart Appliances: % Volume 2020-2024
  • Table 106 Sales of Fridges by Volume Capacity: % Volume 2019-2024
  • Table 107 NBO Company Shares of Refrigeration Appliances: % Volume 2020-2024
  • Table 108 LBN Brand Shares of Refrigeration Appliances: % Volume 2021-2024
  • Table 109 NBO Company Shares of Built-in Fridge Freezers: % Volume 2020-2024
  • Table 110 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2020-2024
  • Table 111 NBO Company Shares of Built-in Fridges: % Volume 2020-2024
  • Table 112 NBO Company Shares of Freestanding Fridges: % Volume 2020-2024
  • Table 113 Distribution of Refrigeration Appliances by Format: % Volume 2019-2024
  • Table 114 Production of Refrigeration Appliances: Total Volume 2019-2024
  • Table 115 Forecast Sales of Refrigeration Appliances by Category: Volume 2024-2029
  • Table 116 Forecast Sales of Refrigeration Appliances by Category: Value 2024-2029
  • Table 117 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2024-2029
  • Table 118 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2024-2029

Air Treatment Products in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • A hot climate and a desire for clean air in the home spur the demand for air treatment products
  • The category sees significant new product development
  • Electricity-saving becomes the key concern for owners of air conditioners
PROSPECTS AND OPPORTUNITIES
  • Hot climate and energy-efficiency to shape demand
  • Wider designs, natural experience and sustainability trends to lure consumers
  • Omnichannel retailing to develop in air treatment products
CATEGORY DATA
  • Table 119 Sales of Air Treatment Products by Category: Volume 2019-2024
  • Table 120 Sales of Air Treatment Products by Category: Value 2019-2024
  • Table 121 Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
  • Table 122 Sales of Air Treatment Products by Category: % Value Growth 2019-2024
  • Table 123 Sales of Air Conditioners by Smart Appliances: % Volume 2020-2024
  • Table 124 NBO Company Shares of Air Treatment Products: % Volume 2020-2024
  • Table 125 LBN Brand Shares of Air Treatment Products: % Volume 2021-2024
  • Table 126 Distribution of Air Treatment Products by Format: % Volume 2019-2024
  • Table 127 Production of Air Conditioners: Total Volume 2019-2024
  • Table 128 Forecast Sales of Air Treatment Products by Category: Volume 2024-2029
  • Table 129 Forecast Sales of Air Treatment Products by Category: Value 2024-2029
  • Table 130 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2024-2029
  • Table 131 Forecast Sales of Air Treatment Products by Category: % Value Growth 2024-2029

Food Preparation Appliances in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Multifunction appliances for health and convenience
  • Social media exposure heightens awareness and boosts sales of food preparation appliances
  • E-commerce development expands options for consumers
PROSPECTS AND OPPORTUNITIES
  • Food preparation equipment to integrate smart technology
  • Child- and pet-friendly food preparation appliances gain attention
  • Food preparation appliances become trendy tools
CATEGORY DATA
  • Table 132 Sales of Food Preparation Appliances by Category: Volume 2019-2024
  • Table 133 Sales of Food Preparation Appliances by Category: Value 2019-2024
  • Table 134 Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
  • Table 135 Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
  • Table 136 NBO Company Shares of Food Preparation Appliances: % Volume 2020-2024
  • Table 137 LBN Brand Shares of Food Preparation Appliances: % Volume 2021-2024
  • Table 138 Distribution of Food Preparation Appliances by Format: % Volume 2019-2024
  • Table 139 Forecast Sales of Food Preparation Appliances by Category: Volume 2024-2029
  • Table 140 Forecast Sales of Food Preparation Appliances by Category: Value 2024-2029
  • Table 141 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2024-2029
  • Table 142 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2024-2029

Personal Care Appliances in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Personal care appliances evolve through demand among young generations
  • Dyson Supersonic at the forefront of next-generation hair dryers
  • Strong competition between low-cost and high-end models offering similar functions
PROSPECTS AND OPPORTUNITIES
  • Personal care appliances to gain momentum from health and beauty trends
  • Professional performance, portability and pet-friendly innovations
  • Strong social media marketing and competitive advantages support e-commerce
CATEGORY DATA
  • Table 143 Sales of Personal Care Appliances by Category: Volume 2019-2024
  • Table 144 Sales of Personal Care Appliances by Category: Value 2019-2024
  • Table 145 Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
  • Table 146 Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
  • Table 147 Sales of Body Shavers by Format: % Volume 2019-2024
  • Table 148 Sales of Hair Care Appliances by Format: % Volume 2019-2024
  • Table 149 NBO Company Shares of Personal Care Appliances 2020-2024
  • Table 150 LBN Brand Shares of Personal Care Appliances 2021-2024
  • Table 151 Distribution of Personal Care Appliances by Format: % Volume 2019-2024
  • Table 152 Forecast Sales of Personal Care Appliances by Category: Volume 2024-2029
  • Table 153 Forecast Sales of Personal Care Appliances by Category: Value 2024-2029
  • Table 154 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2024-2029
  • Table 155 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2024-2029

Small Cooking Appliances in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Multifunctional appliances to the fore
  • Companies launch innovative features and premium air fryers
  • Healthy cooking and convenience features remain key areas of focus
PROSPECTS AND OPPORTUNITIES
  • Small cooking appliances to ride Western, health and distribution trends
  • Social media is a driver for small cooking appliances
  • Young adults to drive a shift to e-commerce
CATEGORY DATA
  • Table 156 Sales of Small Cooking Appliances by Category: Volume 2019-2024
  • Table 157 Sales of Small Cooking Appliances by Category: Value 2019-2024
  • Table 158 Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 159 Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
  • Table 160 Sales of Freestanding Hobs by Format: % Volume 2019-2024
  • Table 161 NBO Company Shares of Small Cooking Appliances: % Volume 2020-2024
  • Table 162 LBN Brand Shares of Small Cooking Appliances: % Volume 2021-2024
  • Table 163 Distribution of Small Cooking Appliances by Format: % Volume 2019-2024
  • Table 164 Forecast Sales of Small Cooking Appliances by Category: Volume 2024-2029
  • Table 165 Forecast Sales of Small Cooking Appliances by Category: Value 2024-2029
  • Table 166 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2024-2029
  • Table 167 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2024-2029

Vacuum Cleaners in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Vacuum cleaners continue to win over consumers in 2024
  • Manufacturers invest strongly in new product developments
  • Advantage features and smart connection are becoming standards
PROSPECTS AND OPPORTUNITIES
  • Vacuum cleaners set to expand coverage and tasks
  • Investments to widen the appeal of robotic vacuum cleaners
  • Brand showrooms to remain a key attraction for consumers of premium vacuum cleaners
CATEGORY DATA
  • Table 168 Sales of Vacuum Cleaners by Category: Volume 2019-2024
  • Table 169 Sales of Vacuum Cleaners by Category: Value 2019-2024
  • Table 170 Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
  • Table 171 Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
  • Table 172 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2020-2024
  • Table 173 NBO Company Shares of Vacuum Cleaners: % Volume 2020-2024
  • Table 174 LBN Brand Shares of Vacuum Cleaners: % Volume 2021-2024
  • Table 175 Distribution of Vacuum Cleaners by Format: % Volume 2019-2024
  • Table 176 Forecast Sales of Vacuum Cleaners by Category: Volume 2024-2029
  • Table 177 Forecast Sales of Vacuum Cleaners by Category: Value 2024-2029
  • Table 178 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2024-2029
  • Table 179 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2024-2029

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