This report provides statistics on the smartphone market in Vietnam. It contains information on the overview of the market, as well as figures about production and trade, retail, telecommunication provider, mobile data, and apps. Last but not least, the report also reveals data concerning consumer behavior in the country.

Table of contents

Overview

Share of mobile phone ownership APAC Q3 2023, by country and type Smartphone revenue in the Asia-Pacific region 2023, by country Number of smartphone users in Vietnam 2014-2029 Revenue of the smartphones industry in Vietnam 2019-2029

Production and trade

Production volume of cell phones in Vietnam 2016-2023 Export value of leading commodities Vietnam 2023 Cell phones and accessories export value Vietnam 2016-2023 Import value of phones and phone components Vietnam 2015-2023

Retail

Mobile phone revenue Vietnam 9M 2020, by type Mobile phone revenue Vietnam 9M 2020, by sale channel In-store mobile phone sales breakdown Vietnam 9M 2020, by vendor E-commerce mobile phone sales breakdown Vietnam 9M 2020, by vendor Mobile vendors market share in Vietnam 2022 Smartphone shipment market share Vietnam Q2 2021-Q1 2023, by OEM

Mobile subscriptions

Number of active mobile subscribers in Vietnam 2016-2021 Number of mobile subscribers generating voice traffic and messages Vietnam 2016-2021 Market share of terrestrial mobile-cellular service providers Vietnam 2021 Viettel Group revenue FY 2017-FY 2022 VNPT VinaPhone revenue 2018-2021 MobiFone revenue FY 2014-FY 2022

Mobile data

Number of mobile subscribers generating data traffic in Vietnam 2016-2021 Share of population covered by 3G, 4G mobile networks in Vietnam 2017-2021 Share of population covered by 4G mobile networks in Vietnam 2017-2021

Mobile applications

Number of mobile apps downloaded Vietnam 2018-2023 Consumer expenditures on mobile apps Vietnam 2018-2023 Market share of mobile operating systems Vietnam 2009-2024 Leading online stores to download mobile apps in Vietnam 2021 Installed mobile apps in Vietnam 2021, by category Users who had purchased smartphone apps in Vietnam 2021 Leading mobile apps among iOS users based on usage length Vietnam 2021

Consumer behavior

Device ownership among internet users in Vietnam Q3 2023, by device Transactions through mobile apps in Vietnam 2021 Users who had purchased smartphone apps in Vietnam 2021 Devices used for watching videos on SvoD streaming services Vietnam 2024 Main attributes driving purchases for mobile phones and digital gadgets Vietnam 2020 Preferred electronic devices to buy Vietnam 2023