Home Care in Vietnam Feb 2025

100.000 ₫

Bạn vui lòng đăng nhập.

Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in Vietnam report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country
This report answers:
  • What is the market size of Home Care in Vietnam?
  • Which are the leading brands in Home Care in Vietnam?
  • How are products distributed in Home Care in Vietnam?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Home Care in Vietnam

EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2019-2024
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2019-2024
  • Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 4 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 7 Distribution of Home Care by Format: % Value 2019-2024
  • Table 8 Distribution of Home Care by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources

Air Care in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Spray/aerosol air fresheners continues to dominate, and consumers look for more features
  • Global brands dominate, but some local brands perform well with an eco-friendly focus
  • Retail e-commerce and modern offline channels become increasingly popular
PROSPECTS AND OPPORTUNITIES
  • Consumers’ prioritisation of their wellbeing will drive growth
  • Scent durability will remain an important factor
  • Storytelling and online platforms could be ways to engage consumers
CATEGORY DATA
  • Table 11 Sales of Air Care by Category: Value 2019-2024
  • Table 12 Sales of Air Care by Category: % Value Growth 2019-2024
  • Table 13 Sales of Air Care by Fragrance: Value Ranking 2022-2024
  • Table 14 NBO Company Shares of Air Care: % Value 2020-2024
  • Table 15 LBN Brand Shares of Air Care: % Value 2021-2024
  • Table 16 Forecast Sales of Air Care by Category: Value 2024-2029
  • Table 17 Forecast Sales of Air Care by Category: % Value Growth 2024-2029

Bleach in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Bleach volume sales show solid growth throughout the review period
  • Eco-friendly ingredients and reduced consumer harm are key factors driving demand
  • Bleach is widely available across various retail channels in Vietnam
PROSPECTS AND OPPORTUNITIES
  • The Tết holidays and floor care will continue to drive demand for bleach
  • Opportunities for plant-based brands with fragrances
  • Increased activity expected from local brands, particularly online
CATEGORY DATA
  • Table 18 Sales of Bleach: Value 2019-2024
  • Table 19 Sales of Bleach: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Bleach: % Value 2020-2024
  • Table 21 LBN Brand Shares of Bleach: % Value 2021-2024
  • Table 22 Forecast Sales of Bleach: Value 2024-2029
  • Table 23 Forecast Sales of Bleach: % Value Growth 2024-2029

Dishwashing in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Volume and value growth are steady for dishwashing during the review period
  • Strong competitive presence of local brands in dishwashing
  • Sunlight and its RhamnoClean technology in the Vietnamese market
PROSPECTS AND OPPORTUNITIES
  • Dishwashing set to continue to grow in the forecast period
  • Consumers will be increasingly focused on safe ingredients
  • Retail e-commerce expected to continue growing rapidly
CATEGORY INDICATORS
  • Table 24 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
  • Table 25 Sales of Dishwashing by Category: Value 2019-2024
  • Table 26 Sales of Dishwashing by Category: % Value Growth 2019-2024
  • Table 27 NBO Company Shares of Dishwashing: % Value 2020-2024
  • Table 28 LBN Brand Shares of Dishwashing: % Value 2021-2024
  • Table 29 Forecast Sales of Dishwashing by Category: Value 2024-2029
  • Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029

Home Insecticides in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Persistent dengue cases drive continued growth for home insecticides
  • Preference for fragranced and unscented products varies across categories
  • Consumers shop for trusted home insecticides in modern distribution channels
PROSPECTS AND OPPORTUNITIES
  • Concern about dengue will drive continued growth
  • Home insecticides with added value likely to be valued
  • Modern retail channels set to continue to gain share at the expense of small local grocers
CATEGORY DATA
  • Table 31 Sales of Home Insecticides by Category: Value 2019-2024
  • Table 32 Sales of Home Insecticides by Category: % Value Growth 2019-2024
  • Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
  • Table 34 NBO Company Shares of Home Insecticides: % Value 2020-2024
  • Table 35 LBN Brand Shares of Home Insecticides: % Value 2021-2024
  • Table 36 Forecast Sales of Home Insecticides by Category: Value 2024-2029
  • Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029

Laundry Care in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Laundry care experiences steady value growth throughout the review period, including in 2024
  • Competitive category led by global brands
  • 2-in-1 detergent and fabric softener products have become a battleground for fragrance competition
PROSPECTS AND OPPORTUNITIES
  • Laundry care projected to experience steady growth, with a stronger shift from powder to liquid detergents
  • New innovative features expected to continue to be led by global brands
  • Large packaging options on e-commerce platforms, combined with free shipping vouchers, set to attract savvy consumers
CATEGORY INDICATORS
  • Table 38 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
  • Table 39 Sales of Laundry Care by Category: Value 2019-2024
  • Table 40 Sales of Laundry Care by Category: % Value Growth 2019-2024
  • Table 41 Sales of Laundry Aids by Category: Value 2019-2024
  • Table 42 Sales of Laundry Aids by Category: % Value Growth 2019-2024
  • Table 43 Sales of Laundry Detergents by Category: Value 2019-2024
  • Table 44 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
  • Table 45 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
  • Table 46 NBO Company Shares of Laundry Care: % Value 2020-2024
  • Table 47 LBN Brand Shares of Laundry Care: % Value 2021-2024
  • Table 48 NBO Company Shares of Laundry Aids: % Value 2020-2024
  • Table 49 LBN Brand Shares of Laundry Aids: % Value 2021-2024
  • Table 50 NBO Company Shares of Laundry Detergents: % Value 2020-2024
  • Table 51 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
  • Table 52 Forecast Sales of Laundry Care by Category: Value 2024-2029
  • Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029

Polishes in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand for premium shoe polish to maintain high-end footwear drives overall growth for polishes
  • Consumers look for polishes which offer shine, durability, and ease of use
  • Gel format seen as a more practical choice than liquid
PROSPECTS AND OPPORTUNITIES
  • Growth set to continue, but furniture and metal polish will struggle
  • Marketing and wider distribution could contribute to growth
  • Versatile products which simplify polishing likely to perform well
CATEGORY DATA
  • Table 54 Sales of Polishes by Category: Value 2019-2024
  • Table 55 Sales of Polishes by Category: % Value Growth 2019-2024
  • Table 56 NBO Company Shares of Polishes: % Value 2020-2024
  • Table 57 LBN Brand Shares of Polishes: % Value 2021-2024
  • Table 58 Forecast Sales of Polishes by Category: Value 2024-2029
  • Table 59 Forecast Sales of Polishes by Category: % Value Growth 2024-2029

Surface Care in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Surface care grows well during the review period due to changing hygiene habits
  • Surface care is strongly competitive, from global to local brands
  • Kitchen cleaners with added value are appreciated by consumers
PROSPECTS AND OPPORTUNITIES
  • Surface care expected to continue growing well over the forecast period
  • Fragrance and cleaning efficacy will remain essential, but consumers will be increasingly interested in added value
  • Building consumer trust, and expansion of distribution
CATEGORY DATA
  • Table 60 Sales of Surface Care by Category: Value 2019-2024
  • Table 61 Sales of Surface Care by Category: % Value Growth 2019-2024
  • Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
  • Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
  • Table 64 NBO Company Shares of Surface Care: % Value 2020-2024
  • Table 65 LBN Brand Shares of Surface Care: % Value 2021-2024
  • Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
  • Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
  • Table 68 Forecast Sales of Surface Care by Category: Value 2024-2029
  • Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029

Toilet Care in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Toilet care grows well, as consumers value household hygiene
  • Consumers seek strong products which minimise scrubbing
  • Vim extends its lead in toilet care thanks to a reputation for quality
PROSPECTS AND OPPORTUNITIES
  • Quick, effortless cleaning and a pleasant fragrance will be important to consumers
  • Modern offline grocery retailers and retail e-commerce set to perform well
  • Addressing a specific need could increase consumer trust and loyalty
CATEGORY DATA
  • Table 70 Sales of Toilet Care by Category: Value 2019-2024
  • Table 71 Sales of Toilet Care by Category: % Value Growth 2019-2024
  • Table 72 NBO Company Shares of Toilet Care: % Value 2020-2024
  • Table 73 LBN Brand Shares of Toilet Care: % Value 2021-2024
  • Table 74 Forecast Sales of Toilet Care by Category: Value 2024-2029
  • Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029

Euromonitor International is a leading independent provider of global market research, data, and analysis. Headquartered in London and founded in 1972, Euromonitor specializes in delivering strategic intelligence on industries, economies, and consumers worldwide.

The company offers detailed reports, statistics, and expert insights across more than 100 countries and 30 industries, with a strong focus on consumer markets. Its flagship platform, Passport, is widely used by business professionals, analysts, and academic institutions for market sizing, forecasting, competitive analysis, and consumer trends.

Euromonitor’s research methodology combines in-depth primary research, expert analysis, and robust data modeling, ensuring comprehensive and reliable information. The firm also provides custom consulting services to help organizations identify growth opportunities, understand market dynamics, and make informed strategic decisions.

With a strong global network of analysts and a reputation for high-quality data, Euromonitor is a trusted partner for companies aiming to navigate the complexities of global markets and stay ahead of trends.

Bạn cần có tài khoảnđăng nhập vào Courses.vn để có thể thanh toán. Bạn dùng ứng dụng ngân hàng để quét mã QR trên trang sản phẩm và thực hiện chuyển khoản. Sau đó bạn refresh lại trang này và có thể thấy nút Tải về.

Sau khi mua, bạn có quyền truy cập trọn đời và không giới hạn số lần tải.

Có, tài liệu sẽ được cập nhật khi có phiên bản mới hơn. Bạn sẽ được tiếp tục tải tài liệu mới mà không mất thêm phí.

Courses.vn không hỗ trợ hoàn tiền. Do đó, bạn vui lòng tìm hiểu kỹ về tài liệu trước khi thanh toán.

Khâu thanh toán được xử lý tự động và thường có hiệu lực tức thì. Nếu bạn không thấy nút thanh toán sau khi đã refresh trang, vui lòng chờ ít phút và thử lại. Nếu vẫn không thành công, bạn hãy liên lạc với Courses.vn để xử lý.