Consumer Foodservice in Vietnam Mar 2025

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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cafés/Bars
  • Full-Service Restaurants
  • Limited-Service Restaurants
  • Self-Service Cafeterias
  • Street Stalls/Kiosks
  • Consumer Foodservice by Location

If you're in the Consumer Foodservice industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Foodservice in Vietnam report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country
This report answers:
  • What is the market size of Consumer Foodservice in Vietnam?
  • Which are the leading brands in Consumer Foodservice in Vietnam?
  • How are multinational and local operators competing and expanding in Vietnam?
  • How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in Vietnam?
  • How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
  • How significant are health considerations in shaping the future of Consumer Foodservice in Vietnam? Which of these trends hold the greatest potential demand?
  • Where is future growth expected to be most dynamic?

Consumer Foodservice in Vietnam

EXECUTIVE SUMMARY
  • Consumer foodservice in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Independent foodservice developments
  • What next for consumer foodservice?
MARKET DATA
  • Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
  • Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
  • Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2024
  • Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2019-2024
  • Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2019-2024
  • Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2024
  • Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2019-2024
  • Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2019-2024
  • Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2024
  • Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2024
  • Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2024
  • Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2024-2029
  • Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources

Cafés/Bars in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Cafés/bars witnesses growth
  • SuperFoods Group retains lead
  • Players offer combo menus and store decoration to enhance customer experience
PROSPECTS AND OPPORTUNITIES
  • Cafés/bars to benefit from rise of inbound tourism
  • Players to work with third party food delivery apps and develop their own apps for online ordering and loyalty programmes
  • Rising popularity of sustainable specialist coffee stores
CATEGORY DATA
  • Table 14 Cafés/Bars by Category: Units/Outlets 2019-2024
  • Table 15 Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
  • Table 16 Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
  • Table 17 Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
  • Table 18 Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
  • Table 19 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024
  • Table 20 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2020-2024
  • Table 21 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2021-2024
  • Table 22 Forecast Cafés/Bars by Category: Units/Outlets 2024-2029
  • Table 23 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2024-2029
  • Table 24 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2024-2029
  • Table 25 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2024-2029
  • Table 26 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2024-2029
  • Table 27 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2024-2029

Full-Service Restaurants in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Players constantly apply technology to improve service
  • Golden Gate Trade & Services JSC remains the market leader
  • Store renovation improves customer experience and satisfaction
PROSPECTS AND OPPORTUNITIES
  • Rise of inbound tourism to boost sales of full-service restaurants
  • Independent players expected to develop their own online ordering
  • Sustainability to receive more attention from players in the future.
CATEGORY DATA
  • Table 28 Full-Service Restaurants by Category: Units/Outlets 2019-2024
  • Table 29 Sales in Full-Service Restaurants by Category: Number of Transactions 2019-2024
  • Table 30 Sales in Full-Service Restaurants by Category: Foodservice Value 2019-2024
  • Table 31 Full-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
  • Table 32 Sales in Full-Service Restaurants by Category: % Transaction Growth 2019-2024
  • Table 33 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
  • Table 34 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2024
  • Table 35 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2024
  • Table 36 Forecast Full-Service Restaurants by Category: Units/Outlets 2024-2029
  • Table 37 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2024-2029
  • Table 38 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2024-2029
  • Table 39 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
  • Table 40 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2024-2029
  • Table 41 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2024-2029

Limited-Service Restaurants in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Key players increase their adoption of technology
  • Jollibee Vietnam Co Ltd maintains its leading position
  • KFC Vietnam Co Ltd makes the first move to sell on social media platform, TikTok
PROSPECTS AND OPPORTUNITIES
  • Young generation will support growth of limited-service restaurants
  • Delivery online ordering continues to record strong growth
  • Key players are likely to focus on innovation to create consumer awareness
CATEGORY DATA
  • Table 42 Limited-Service Restaurants by Category: Units/Outlets 2019-2024
  • Table 43 Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
  • Table 44 Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
  • Table 45 Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
  • Table 46 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
  • Table 47 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
  • Table 48 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2024
  • Table 49 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2024
  • Table 50 Forecast Limited-Service Restaurants by Category: Units/Outlets 2024-2029
  • Table 51 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2024-2029
  • Table 52 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2024-2029
  • Table 53 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
  • Table 54 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2024-2029
  • Table 55 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2024-2029

Street Stalls/Kiosks in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Chained street stalls/kiosks record a stable performance
  • Snow King Global Co Ltd continues to lead the market
  • Phuc Long kiosks record a declining presence
PROSPECTS AND OPPORTUNITIES
  • Street stalls/kiosks’ positive performance to be supported by tourism
  • Small street stalls/kiosks likely to focus on online ordering
  • New players likely to join chained street stalls/kiosks
CATEGORY DATA
  • Table 56 Street Stalls/Kiosks: Units/Outlets 2019-2024
  • Table 57 Sales in Street Stalls/Kiosks: Number of Transactions 2019-2024
  • Table 58 Sales in Street Stalls/Kiosks: Foodservice Value 2019-2024
  • Table 59 Street Stalls/Kiosks: % Units/Outlets Growth 2019-2024
  • Table 60 Sales in Street Stalls/Kiosks: % Transaction Growth 2019-2024
  • Table 61 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2019-2024
  • Table 62 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2024
  • Table 63 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2021-2024
  • Table 64 Forecast Street Stalls/Kiosks: Units/Outlets 2024-2029
  • Table 65 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2024-2029
  • Table 66 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2024-2029
  • Table 67 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2024-2029
  • Table 68 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2024-2029
  • Table 69 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2024-2029

Consumer Foodservice By Location in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumer foodservice through travel registers strongest performance
  • Stand-alone continues to dominate in 2024
  • Increasing presence of consumer foodservice in shopping centres
PROSPECTS AND OPPORTUNITIES
  • Stand-alone consumer foodservice expected to see stronger competition from retail
  • Consumer foodservice through travel expected to see opportunities
  • Stand-alone still able cater to different demographics.
CATEGORY DATA
  • Table 70 Consumer Foodservice by Location: Units/Outlets 2019-2024
  • Table 71 Sales in Consumer Foodservice by Location: Number of Transactions 2019-2024
  • Table 72 Sales in Consumer Foodservice by Location: Foodservice Value 2019-2024
  • Table 73 Consumer Foodservice by Location: % Units/Outlets Growth 2019-2024
  • Table 74 Sales in Consumer Foodservice by Location: % Transaction Growth 2019-2024
  • Table 75 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2019-2024
  • Table 76 Consumer Foodservice through Standalone: Units/Outlets 2019-2024
  • Table 77 Sales in Consumer Foodservice through Standalone: Number of Transactions 2019-2024
  • Table 78 Sales in Consumer Foodservice through Standalone: Foodservice Value 2019-2024
  • Table 79 Consumer Foodservice through Standalone: % Units/Outlets Growth 2019-2024
  • Table 80 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2019-2024
  • Table 81 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2019-2024
  • Table 82 Consumer Foodservice through Leisure: Units/Outlets 2019-2024
  • Table 83 Sales in Consumer Foodservice through Leisure: Number of Transactions 2019-2024
  • Table 84 Sales in Consumer Foodservice through Leisure: Foodservice Value 2019-2024
  • Table 85 Consumer Foodservice through Leisure: % Units/Outlets Growth 2019-2024
  • Table 86 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2019-2024
  • Table 87 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2019-2024
  • Table 88 Consumer Foodservice through Retail: Units/Outlets 2019-2024
  • Table 89 Sales in Consumer Foodservice through Retail: Number of Transactions 2019-2024
  • Table 90 Sales in Consumer Foodservice through Retail: Foodservice Value 2019-2024
  • Table 91 Consumer Foodservice through Retail: % Units/Outlets Growth 2019-2024
  • Table 92 Sales in Consumer Foodservice through Retail: % Transaction Growth 2019-2024
  • Table 93 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2019-2024
  • Table 94 Consumer Foodservice through Lodging: Units/Outlets 2019-2024
  • Table 95 Sales in Consumer Foodservice through Lodging: Number of Transactions 2019-2024
  • Table 96 Sales in Consumer Foodservice through Lodging: Foodservice Value 2019-2024
  • Table 97 Consumer Foodservice through Lodging: % Units/Outlets Growth 2019-2024
  • Table 98 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2019-2024
  • Table 99 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2019-2024
  • Table 100 Consumer Foodservice through Travel: Units/Outlets 2019-2024
  • Table 101 Sales in Consumer Foodservice through Travel: Number of Transactions 2019-2024
  • Table 102 Sales in Consumer Foodservice through Travel: Foodservice Value 2019-2024
  • Table 103 Consumer Foodservice through Travel: % Units/Outlets Growth 2019-2024
  • Table 104 Sales in Consumer Foodservice through Travel: % Transaction Growth 2019-2024
  • Table 105 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2019-2024
  • Table 106 Forecast Consumer Foodservice by Location: Units/Outlets 2024-2029
  • Table 107 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2024-2029
  • Table 108 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2024-2029
  • Table 109 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2024-2029
  • Table 110 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2024-2029
  • Table 111 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2024-2029
  • Table 112 Forecast Consumer Foodservice through Standalone: Units/Outlets 2024-2029
  • Table 113 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2024-2029
  • Table 114 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2024-2029
  • Table 115 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2024-2029
  • Table 116 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2024-2029
  • Table 117 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2024-2029
  • Table 118 Forecast Consumer Foodservice through Leisure: Units/Outlets 2024-2029
  • Table 119 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2024-2029
  • Table 120 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2024-2029
  • Table 121 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2024-2029
  • Table 122 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2024-2029
  • Table 123 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2024-2029
  • Table 124 Forecast Consumer Foodservice through Retail: Units/Outlets 2024-2029
  • Table 125 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2024-2029
  • Table 126 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2024-2029
  • Table 127 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2024-2029
  • Table 128 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2024-2029
  • Table 129 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2024-2029
  • Table 130 Forecast Consumer Foodservice through Lodging: Units/Outlets 2024-2029
  • Table 131 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2024-2029
  • Table 132 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2024-2029
  • Table 133 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2024-2029
  • Table 134 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2024-2029
  • Table 135 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2024-2029
  • Table 136 Forecast Consumer Foodservice through Travel: Units/Outlets 2024-2029
  • Table 137 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2024-2029
  • Table 138 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2024-2029
  • Table 139 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2024-2029
  • Table 140 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2024-2029
  • Table 141 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2024-2029

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