This report provides statistics and facts on the retail sector in Vietnam. It delivers figures on the country's retail segments, retail channels, leading store brands, and e-commerce. In addition, the report also gives key data on the country's leading players as well as the consumer perspective on the retail sector in Vietnam.

Table of contents

Overview

GDP value of wholesale, retail, and repair of motor vehicles in Vietnam 2018-2023 Retail sales of goods and services in Vietnam 2010-2023 Retail sales of goods and services in Vietnam 2023, by sector Average CPI Vietnam in 2023, by commodity E-commerce share of retail sales in Vietnam 2015-2022 Retail sales distribution in Vietnam 2015-2022, by channel

Retail segments

Retail sales of food and foodstuffs Vietnam 2020-2022 Packaged food retail sales in Vietnam 2017-2027 Retail sales of household equipment and goods Vietnam 2020-2022 Retail sales of automobiles and vehicles Vietnam 2020-2022 Retail sales of refined petroleum oil and fuels material Vietnam 2020-2022 Apparel market segment revenue in Vietnam 2019-2029, by segment

Retail channels

Value share of retail channels in rural areas Vietnam Q3 2023 Value share of retail channels in urban areas Vietnam Q3 2023 Number of traditional markets Vietnam 2013-2023 Number of supermarkets Vietnam 2013-2023 Number of convenience stores Vietnam 2023, by city Number of department stores Vietnam 2023, by city Number of electronic stores Vietnam 2023, by city

Leading retailers

Leading supermarket chains in Vietnam 2023, by number of outlets Leading convenience stores and mini supermarkets Vietnam 2023, by number of outlets Leading department store brands Vietnam 2023, by number of stores Leading cosmetic retail chains Vietnam 2023, by number of stores Leading fashion store brands in Vietnam 2023, by number of stores Leading electronics store brand in Vietnam 2023, by number of stores

E-commerce

E-commerce market value in Vietnam 2014-2023 Penetration rates of e-commerce channels among consumers Vietnam Q2 2024 Consumer goods e-commerce spending growth in Vietnam 2023, by category Average annual revenue per e-commerce user on consumer goods 2019-2022

Leading companies

Total revenue of Vincom Retail 2018-2023 Mobile World Investment's net revenue FY 2014-FY 2023 SCID's net revenue from sales of goods and services FY 2018-FY 2023 Masan Group's net revenue FY 2014-FY 2022 FPT Retail's net revenue from sales of goods and services FY 2018-FY 2023

Consumer perspective

Leading purchase channels among consumers Vietnam 2023 Frequency of in-store shopping at the malls Vietnam 2022 Intention to purchase groceries in large stores Vietnam 2022 Holiday shopping channels preference Vietnam 2023 Popular items among holiday shoppers Vietnam 2023 Leading reasons for switching retail channels in Vietnam 2022