This report gives an overview of the cosmetics market in Vietnam. It provides key figures on the market size, production and international trade, purchase channels, and the most popular brands of the cosmetics segment in the country. Furthermore, it presents information about e-commerce usage and consumer behavior within this sector.

Table of contents

Overview

Cosmetics market revenue in the Asia-Pacific region 2023, by country Revenue of the beauty & personal care industry in Vietnam 2018-2029 Revenue per capita of beauty & personal care in Vietnam 2019-2029 Annual personal care value growth Vietnam 2021-2023, by degree of urbanization

Key indicators

Revenue of the cosmetics industry in Vietnam 2018-2029 Revenue of the cosmetics market in Vietnam 2019-2029, by segment Revenue per capita of cosmetics in Vietnam 2019-2029 Preferred channels to buy beauty and care product Vietnam 2023

Production and consumption

Shampoo and conditioner production volume in Vietnam 2013-2023 Shower cream and cleansing foam production volume in Vietnam 2016-2023 Toothpaste production volume in Vietnam 2013-2023 Personal care consumption Vietnam 2018-2024

International trade

Import value of cosmetic and skincare products in Vietnam 2016-2023 Cosmetic and skincare products export value Vietnam 2016-2023 Value of cosmetic imports in Vietnam 2023, by trade partner Value of cosmetics exports from Vietnam 2022, by trade partner Value of South Korean cosmetic imports to Vietnam 2016-9M 2023 Korean skincare cosmetics import value Vietnam 2016-9M 2023

Retail and brands

Number of cosmetic stores Vietnam 2023, by city Leading cosmetic retail chains Vietnam 2023, by number of stores Most chosen health and beauty brands in urban areas Vietnam 2022, by penetration rate Most chosen health and beauty brands in rural areas Vietnam 2022, by penetration rate

E-commerce

Beauty and personal care e-commerce retail sales Vietnam 2017-2026 E-commerce beauty sector revenue share Vietnam H1 2023, by product type E-commerce eye makeup market distribution in Vietnam 2022, by category E-commerce face makeup market distribution in Vietnam 2022, by category E-commerce lip makeup market distribution in Vietnam 2022, by category Leading cosmetics e-retailers in Vietnam 2023, by monthly traffic volume

Consumer behavior

Most popular beauty and health products Vietnam 2023, by gender Makeup frequency of female consumers in Vietnam 2022 Monthly spending on cosmetics among consumers in Vietnam 2022 Share of consumers who search and purchase beauty products Vietnam 2022, by channel Influence of social media on cosmetics products Vietnam 2022, by generation Main considerations behind beauty and care product purchases Vietnam 2023, by gender