Overview

• Cosmetics market revenue in the Asia-Pacific region 2023, by country
• Revenue of the beauty & personal care industry in Vietnam 2018-2029
• Revenue per capita of beauty & personal care in Vietnam 2019-2029
• Annual personal care value growth Vietnam 2021-2023, by degree of urbanization

Key indicators

• Revenue of the cosmetics industry in Vietnam 2018-2029
• Revenue of the cosmetics market in Vietnam 2019-2029, by segment
• Revenue per capita of cosmetics in Vietnam 2019-2029
• Preferred channels to buy beauty and care product Vietnam 2023

Production and consumption

• Shampoo and conditioner production volume in Vietnam 2013-2023
• Shower cream and cleansing foam production volume in Vietnam 2016-2023
• Toothpaste production volume in Vietnam 2013-2023
• Personal care consumption Vietnam 2018-2024

International trade

• Import value of cosmetic and skincare products in Vietnam 2016-2023
• Cosmetic and skincare products export value Vietnam 2016-2023
• Value of cosmetic imports in Vietnam 2023, by trade partner
• Value of cosmetics exports from Vietnam 2022, by trade partner
• Value of South Korean cosmetic imports to Vietnam 2016-9M 2023
• Korean skincare cosmetics import value Vietnam 2016-9M 2023

Retail and brands

• Number of cosmetic stores Vietnam 2023, by city
• Leading cosmetic retail chains Vietnam 2023, by number of stores
• Most chosen health and beauty brands in urban areas Vietnam 2022, by penetration rate
• Most chosen health and beauty brands in rural areas Vietnam 2022, by penetration rate

E-commerce

• Beauty and personal care e-commerce retail sales Vietnam 2017-2026
• E-commerce beauty sector revenue share Vietnam H1 2023, by product type
• E-commerce eye makeup market distribution in Vietnam 2022, by category
• E-commerce face makeup market distribution in Vietnam 2022, by category
• E-commerce lip makeup market distribution in Vietnam 2022, by category
• Leading cosmetics e-retailers in Vietnam 2023, by monthly traffic volume

Consumer behavior

• Most popular beauty and health products Vietnam 2023, by gender
• Makeup frequency of female consumers in Vietnam 2022
• Monthly spending on cosmetics among consumers in Vietnam 2022
• Share of consumers who search and purchase beauty products Vietnam 2022, by channel
• Influence of social media on cosmetics products Vietnam 2022, by generation
• Main considerations behind beauty and care product purchases Vietnam 2023, by gender

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