This report provides information on the current usage of mobile apps in Vietnam. It gives an overview of the mobile internet ecosystem, the usage behavior of mobile app users, and leading apps on Android and iOS systems. Furthermore, the report contains data regarding selected mobile app categories in the country, including social media apps, gaming apps, finance apps, and food delivery apps.

Table of contents

Overview

Share of population covered by 2G, 3G, and 4G mobile networks in Vietnam 2017-2021 Share of population covered by 3G, 4G mobile networks in Vietnam 2017-2021 Market share of mobile operating systems Vietnam 2009-2024 Market share of mobile vendors in Vietnam 2023 Consumer expenditures on mobile apps Vietnam 2018-2023 Number of mobile apps downloaded Vietnam 2018-2023

User behavior

Websites and mobile apps usage among Vietnamese internet users Q3 2023, by category Number of mobile apps used per week among iOS users Vietnam 2019-2021 Breakdown of daily time spent on mobile apps of iOS users Vietnam 2021, by category

Leading apps

Most downloaded mobile apps Vietnam 2022 Mobile apps with the most revenue Vietnam 2022 Most downloaded Android mobile apps Vietnam 2022 Android mobile apps with the most revenue Vietnam 2022 Leading Vietnamese Android app publishers Vietnam March 2024, by download Share of apps of major Vietnamese Android publishers Vietnam 2023, by category Most downloaded iOS and iPadOS mobile apps Vietnam 2022 iOS and iPadOS mobile apps with the most revenue Vietnam 2022

Social media apps

Penetration rate of leading social media apps among consumers in Vietnam Q2 2024 Leading primary social media apps Vietnam Q2 2024 Leading social media apps for casual scrolling Vietnam in Q2 2024 Leading social media apps to watch short videos Vietnam Q2 2024

Mobile game apps

Game market revenue Vietnam 2021-2022 Most downloaded game apps Vietnam 2022 Game apps with the most revenue Vietnam 2022

Finance apps

Embedded finance apps usage Vietnam 2022 Embedded finance apps usage frequency Vietnam 2022 Usage of mobile contactless payments among Vietnamese 2020-2023 Usage of QR code payments among Vietnamese 2020-2022 First-time users of mobile banking apps pre and post COVID-19 among Vietnamese 2021 Number of mobile wallet users Vietnam 2020-2022

Food delivery apps

Food delivery market revenue Vietnam 2017-2023 Leading food delivery services based on market share Vietnam 2022 Most popular food delivery apps Vietnam 2023 Online food delivery usage intention Vietnam 2022