Overview

• Average spending during Tet Vietnam 2023-2024
• Most popular shopping period for Tet Vietnam 2023
• Value contribution of FMCG spending of Tet in urban versus rural Vietnam 2019-2024
• Revenue of leading e-commerce platforms in Tet Vietnam 2024

Bonus and spending

• Average Tet bonus per employee Vietnam 2024-2025
• Average Tet bonus per employee Hanoi Vietnam 2024, by enterprise type
• Change in Tet spending among consumers in Vietnam 2019-2025
• Average spending on gifts per adult for Tet in Vietnam 2018-2025

FMCG

• FMCG spending in Tet in rural Vietnam 2020-2024
• Value contribution of FMCG spending of Tet in rural Vietnam 2019-2024
• FMCG spending in Tet in urban Vietnam 2020-2024
• Value contribution of FMCG spending of Tet in urban Vietnam 2019-2024

E-commerce

• Leading e-commerce product categories based on revenue in Tet Vietnam 2024
• Leading e-commerce product categories based on items sold in Tet Vietnam 2024
• Leading e-commerce product categories based on number of sellers in Tet Vietnam 2024
• Shopee's e-commerce revenue of gift sets in Tet Vietnam 2023-2024
• Shopee's e-commerce revenue share of gift sets in Tet Vietnam 2024, by price range

Tourism

• Tourism revenue of major cities during Tet Vietnam 2024
• Number of international visitors of major cities during Tet Vietnam 2024
• Number of passengers travelling through ACV's airports during Tet Vietnam 2024-2025
• Travel planning status for Tet Vietnam 2024, by age group
• Preferred types of trip for Tet Vietnam 2024

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