This report provides statistics on Tet, also known as Lunar New Year or Vietnamese New Year. It presents data on bonus payments and consumer spending, as well as insights into the fast-moving consumer goods market leading up to Tet. Additionally, it includes figures on e-commerce activity and trends in travel and tourism during the holiday.

Table of contents

Overview

Average spending during Tet Vietnam 2023-2024 Most popular shopping period for Tet Vietnam 2023 Value contribution of FMCG spending of Tet in urban versus rural Vietnam 2019-2024 Revenue of leading e-commerce platforms in Tet Vietnam 2024

Bonus and spending

Average Tet bonus per employee Vietnam 2024-2025 Average Tet bonus per employee Hanoi Vietnam 2024, by enterprise type Change in Tet spending among consumers in Vietnam 2019-2025 Average spending on gifts per adult for Tet in Vietnam 2018-2025

FMCG

FMCG spending in Tet in rural Vietnam 2020-2024 Value contribution of FMCG spending of Tet in rural Vietnam 2019-2024 FMCG spending in Tet in urban Vietnam 2020-2024 Value contribution of FMCG spending of Tet in urban Vietnam 2019-2024

E-commerce

Leading e-commerce product categories based on revenue in Tet Vietnam 2024 Leading e-commerce product categories based on items sold in Tet Vietnam 2024 Leading e-commerce product categories based on number of sellers in Tet Vietnam 2024 Shopee's e-commerce revenue of gift sets in Tet Vietnam 2023-2024 Shopee's e-commerce revenue share of gift sets in Tet Vietnam 2024, by price range

Tourism

Tourism revenue of major cities during Tet Vietnam 2024 Number of international visitors of major cities during Tet Vietnam 2024 Number of passengers travelling through ACV's airports during Tet Vietnam 2024-2025 Travel planning status for Tet Vietnam 2024, by age group Preferred types of trip for Tet Vietnam 2024