We hold a positive outlook for consumer spending in Vietnam over 2025, on the back of strong economic growth and its feed-through into higher disposable incomes. As base effects begin to wear off, consumer spending growth will follow a more stable trajectory over our medium-term forecast period from 2025 to 2029. High-frequency data indicate a strong performance across 2024, with end-of-year celebrations and Lunar New Year preparations boosting retail sales figures in December 2024. Risks to this outlook include a potential weakening of the domestic real estate and wider economy. All of these risk factors adversely affect household purchasing power. Geo-political tensions have also emerged as a risk that is likely to impact inflation and interest rates. Providing expert analysis, independent forecasts and competitive intelligence on the retail industry. Report includes: BMI’s Key View, Industry SWOT Analysis, Industry Forecasts, Economic Forecasts, Company Profiles and Global, Regional and Country Industry Overviews. Why you should buy this report Benefit from the latest market opportunities Understand the threats to your operations and investments and protect your company against future risks Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market Get a full view of the competitive landscape to assess your market position The Vietnam Consumer & Retail Report has been researched at source and features BMI’s independent assessment and forecasts for the retail sector. The report examines key drivers of retail sales growth and future prospects, including consumer spending and private sector investment. BMI’s Vietnam Consumer & Retail Report also examines the level of development and potential for growth of the retail sector, the commercial initiatives of major players, changing consumer demographics that influence demand and the regulatory environment. Key sub-sectors include mass grocery retail, autos, over-the-counter pharmaceuticals, computers and consumer electronics. Key Benefits Benchmark BMI’s independent retail industry forecasts to test other views - a key input for successful budgeting and strategic business planning in the Vietnam retail market Target business opportunities and risks through our reviews of latest industry trends, regulatory changes and major deals, projects and investments