Consumer Lifestyles in Vietnam Jun 2025

50.000 ₫

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Vietnam report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Vietnam report answers:
  • How is the consumer mindset in Vietnam changing? In Vietnam, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Vietnam purchase decisions?
  • Where and how do consumers shop in Vietnam?
  • What health-related activities do consumers in Vietnam participate in?
  • What megatrends should I focus on in Vietnam (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Consumer Lifestyles in vietnam
  • Scope
Consumer landscape
  • Consumer landscape in Vietnam 2025
Personal traits and values
  • Personal traits and values
  • Vietnamese take health and safety precautions when they leave home
  • Time for myself: M ost prioritised by Gen Z
  • Baby Boomers and Millennials are equally involved in political and social issues
  • Consumers carry out in-depth studies on the products and services they consume
  • Younger generations believe they will have less work to do in future
  • Personal traits and values survey highlights
Home life and leisure time
  • Home life and leisure time
  • Studying: M ost popular Gen Z home activity
  • Younger generations more interested in taking virtual classes
  • Sustainable materials: M ost desired home feature by Gen X
  • Access to green spaces: M ost desired external feature by Millennials
  • Vietnamese seek safe destination when travelling
  • Home life and leisure time survey highlights
Eating and dietary habits
  • Eating and dietary habits
  • Older generations more likely to be on a diet
  • Older generations most likely to be served meals prepared by someone else in the house
  • Millennials eat snacks while at work
  • Baby Boomers most likely to have dietary restrictions on eating meat or fish
  • Consumers are ready to pay more for products with health and nutritional properties
  • Eating and dietary habits survey highlights
Working life
  • Working life
  • Older generations desire to work where ethical and social responsibility is important
  • Consumers desire to have a job that enables an equilibrium between work and personal life
  • Gen Z seek to acquire effective career coaching
  • Vietnamese would like to be self-employed
  • Working life survey highlights
Health and wellness
  • Health and wellness
  • Vietnamese like to run or jog
  • Meditation remains the most popular stress-reduction activity among all consumers
  • Respondents think all natural is the most influential product feature
  • Millennials actively use apps to track their health or fitness
  • Health and wellness survey highlights
Shopping and spending
  • Shopping and spending
  • Vietnamese strive to live a simple lifestyle
  • Gen X consumers say they would rather buy fewer, but higher-quality things
  • Younger generations regularly buy gifts for family and friends
  • Younger generations more likely to rent items for specific occasions instead of buying them
  • Vietnamese often share/swap items or services
  • Baby Boomers regularly offer insights on companies' offerings online
  • Consumers in Vietnam highly trust friends and family recommendations
  • Vietnamese set to increase spending on health and wellness the most
  • Baby Boomers confident in their ability to cover unexpected emergency expenses
  • Shopping and spending survey highlights

Euromonitor International is a leading independent provider of global market research, data, and analysis. Headquartered in London and founded in 1972, Euromonitor specializes in delivering strategic intelligence on industries, economies, and consumers worldwide.

The company offers detailed reports, statistics, and expert insights across more than 100 countries and 30 industries, with a strong focus on consumer markets. Its flagship platform, Passport, is widely used by business professionals, analysts, and academic institutions for market sizing, forecasting, competitive analysis, and consumer trends.

Euromonitor’s research methodology combines in-depth primary research, expert analysis, and robust data modeling, ensuring comprehensive and reliable information. The firm also provides custom consulting services to help organizations identify growth opportunities, understand market dynamics, and make informed strategic decisions.

With a strong global network of analysts and a reputation for high-quality data, Euromonitor is a trusted partner for companies aiming to navigate the complexities of global markets and stay ahead of trends.

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