Overview

• Social network users in selected countries in 2025 and 2030
• Social media penetration rate APAC 2025, by country
• Social media users in Vietnam 2020-2029
• Share of social media users in Vietnam 2024, by gender

Users

• Facebook users in Vietnam 2019-2028
• Zalo users in Vietnam 2020-2023
• Instagram users in Vietnam 2019-2028
• Number of LinkedIn users in Vietnam 2019-2028
• Number of TikTok users Vietnam 2022-2024
• Threads penetration rate Vietnam Q3 2023-Q3 2024

Leading platforms

• Penetration rate of leading social media apps among consumers in Vietnam Q3 2024
• Leading primary social media apps among consumers Vietnam Q2 2024, by generation
• Leading social media apps for connecting with friends and family Vietnam in Q3 2024
• Leading social media apps to watch short videos Vietnam Q3 2024
• Leading platforms for finding news Vietnam Q3 2024
• Leading social media apps for casual scrolling Vietnam in Q2 2024

Social commerce

• Penetration rates of e-commerce channels among consumers Vietnam Q3 2024
• Leading platform to watch livestreaming Vietnam Q3 2024
• Online shoppers who made purchases via social commerce Vietnam 2022, by context
• Facebook preference rate for shopping Vietnam Q3 2024, by generation
• Share of people preferring TikTok for online shopping Vietnam Q3 2024, by generation
• Influence of social media on consumer purchase decision in Vietnam 2022, by category

Influencer marketing

• Consumer perception of influencers' impact on purchase decisions SEA 2024, by country
• Influencer advertising spending in Vietnam 2017-2030
• Ad spending change in the influencer advertising segment in Vietnam 2018-2030
• Average ad spending per internet user in influencer marketing in Vietnam 2017-2030
• Most popular YouTube influencers in Vietnam 2024, by number of subscribers
• Most popular Instagram influencers Vietnam 2024, by number of followers
• Most popular TikTok influencers in Vietnam 2024, by number of followers

User behavior

• Main reasons for using social networks among internet users Vietnam Q3 2024
• Daily time spent using social networks Vietnam Q2 2018-Q3 2024
• Frequency of engagement with social media and entertainment platforms in Vietnam 2022
• Types of social media accounts to follow Vietnam Q3 2023

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