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Alcoholic Drinks in Vietnam
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
The Alcoholic Drinks in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Vietnam?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?

Euromonitor International is the world’s leading provider of global business intelligence, market research data and analysis.
Whether your interests are global, regional or domestic, our analysts can offer specialist insight and understanding across industries, companies, economies and consumers.
Comprehensive international coverage across consumer goods, business-to-business and service industries make our research an essential resource for organisations of all sizes.
Bridging methodologies based on data science and on-the-ground research, we distil and provide context to strategic and tactical data.
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