Alcoholic Drinks in Vietnam Jun 2025

100.000 ₫

Bạn vui lòng đăng nhập.

Overview:

Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Beer
  • Wine
  • Spirits
  • Cider and Perry
  • RTDs

If you're in the Alcoholic Drinks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Alcoholic Drinks in Vietnam report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country
This report answers:
  • What is the market size of Alcoholic Drinks in Vietnam?
  • Where is consumer demand for Alcoholic Drinks focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in Vietnam?
  • How are products distributed in Vietnam?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?

Alcoholic Drinks in Vietnam

Executive Summary
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
Market Background
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
Taxation and Duty Levies
Operating Environment
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
Key New Product Launches
  • Outlook
Market Indicators
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
Market Data
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
  • Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
  • Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
Disclaimer
Sources
  • Summary 1 Research Sources

Beer in Vietnam

Key Data Findings
2024 Developments
  • Beer faces a number of challenges in 2024
  • Heineken Vietnam Brewery Co Ltd continues to secure its leading position
  • Retail e-commerce gains traction in beer
Prospects and Opportunities
  • Beer sales predicted to expand steadily
  • Rising special consumption tax could constrain the development of beer
  • Product innovation will be centered on premium and mid-priced beer
Category Background
  • Lager price band methodology
  • Summary 2 Lager by Price Band 2024
Category Data
  • Table 16 Sales of Beer by Category: Total Volume 2019-2024
  • Table 17 Sales of Beer by Category: Total Value 2019-2024
  • Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
  • Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
  • Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
  • Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
  • Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 24 Sales of Beer by Craft vs Standard 2019-2024
  • Table 25 GBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 26 NBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 27 LBN Brand Shares of Beer: % Total Volume 2021-2024
  • Table 28 Forecast Sales of Beer by Category: Total Volume 2024-2029
  • Table 29 Forecast Sales of Beer by Category: Total Value 2024-2029
  • Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
  • Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029

Cider/Perry in Vietnam

Key Data Findings
2024 Developments
  • Cider/perry sales increase due to marketing efforts
  • Heineken Vietnam Brewery Co Ltd holds a strong lead
  • Small local grocers bring cider/perry to neighbourhoods
Prospects and Opportunities
  • Bright outlook for cider/perry in Vietnam
  • Expansion of retail e-commerce to support category growth
  • Flavour development and craft ciders will expand consumer choice
Category Data
  • Table 32 Sales of Cider/Perry: Total Volume 2019-2024
  • Table 33 Sales of Cider/Perry: Total Value 2019-2024
  • Table 34 Sales of Cider/Perry: % Total Volume Growth 2019-2024
  • Table 35 Sales of Cider/Perry: % Total Value Growth 2019-2024
  • Table 36 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
  • Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
  • Table 38 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 40 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
  • Table 41 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
  • Table 42 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
  • Table 43 Forecast Sales of Cider/Perry: Total Volume 2024-2029
  • Table 44 Forecast Sales of Cider/Perry: Total Value 2024-2029
  • Table 45 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
  • Table 46 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029

Spirits in Vietnam

Key Data Findings
2024 Developments
  • Spirits reports volume decline due to weak performance of local white spirits
  • Hite Jinro Vietnam remains category leader
  • Small local grocers continue to lead off-trade distribution channels
Prospects and Opportunities
  • Spirits is expected to witness steady recovery in volume sales
  • Local white spirits will continue to face challenges
  • Presence of low alcoholic spirits will remain negligible
Category Background
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 3 Benchmark Brands 2024
Category Data
  • Table 47 Sales of Spirits by Category: Total Volume 2019-2024
  • Table 48 Sales of Spirits by Category: Total Value 2019-2024
  • Table 49 Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 50 Sales of Spirits by Category: % Total Value Growth 2019-2024
  • Table 51 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
  • Table 52 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
  • Table 53 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 54 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 55 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
  • Table 56 Sales of White Rum by Price Platform: % Total Volume 2019-2024
  • Table 57 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
  • Table 58 Sales of English Gin by Price Platform: % Total Volume 2019-2024
  • Table 59 Sales of Vodka by Price Platform: % Total Volume 2019-2024
  • Table 60 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
  • Table 61 GBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 62 NBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 63 LBN Brand Shares of Spirits: % Total Volume 2021-2024
  • Table 64 Forecast Sales of Spirits by Category: Total Volume 2024-2029
  • Table 65 Forecast Sales of Spirits by Category: Total Value 2024-2029
  • Table 66 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
  • Table 67 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029

Wine in Vietnam

Key Data Findings
2024 Developments
  • Wine in Vietnam continues to show solid performance
  • Imported wine companies gain traction over domestic players
  • Retail e-commerce continues to grow well in 2024
Prospects and Opportunities
  • Development of wine culture offers promising outlook
  • International brands are likely to perform better than local brands
  • Product innovation will be driven by imported brands
Category Data
  • Table 68 Sales of Wine by Category: Total Volume 2019-2024
  • Table 69 Sales of Wine by Category: Total Value 2019-2024
  • Table 70 Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 71 Sales of Wine by Category: % Total Value Growth 2019-2024
  • Table 72 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
  • Table 73 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
  • Table 74 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 75 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 76 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 77 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 78 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 79 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 80 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 81 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 82 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
  • Table 83 GBO Company Shares of Champagne: % Total Volume 2020-2024
  • Table 84 NBO Company Shares of Champagne: % Total Volume 2020-2024
  • Table 85 LBN Brand Shares of Champagne: % Total Volume 2021-2024
  • Table 86 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 87 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 88 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
  • Table 89 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 90 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 91 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
  • Table 92 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
  • Table 93 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
  • Table 94 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
  • Table 95 Forecast Sales of Wine by Category: Total Volume 2024-2029
  • Table 96 Forecast Sales of Wine by Category: Total Value 2024-2029
  • Table 97 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
  • Table 98 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029

Euromonitor International is a leading independent provider of global market research, data, and analysis. Headquartered in London and founded in 1972, Euromonitor specializes in delivering strategic intelligence on industries, economies, and consumers worldwide.

The company offers detailed reports, statistics, and expert insights across more than 100 countries and 30 industries, with a strong focus on consumer markets. Its flagship platform, Passport, is widely used by business professionals, analysts, and academic institutions for market sizing, forecasting, competitive analysis, and consumer trends.

Euromonitor’s research methodology combines in-depth primary research, expert analysis, and robust data modeling, ensuring comprehensive and reliable information. The firm also provides custom consulting services to help organizations identify growth opportunities, understand market dynamics, and make informed strategic decisions.

With a strong global network of analysts and a reputation for high-quality data, Euromonitor is a trusted partner for companies aiming to navigate the complexities of global markets and stay ahead of trends.

Bạn cần có tài khoảnđăng nhập vào Courses.vn để có thể thanh toán. Bạn dùng ứng dụng ngân hàng để quét mã QR trên trang sản phẩm và thực hiện chuyển khoản. Sau đó bạn refresh lại trang này và có thể thấy nút Tải về.

Sau khi mua, bạn có quyền truy cập trọn đời và không giới hạn số lần tải.

Có, tài liệu sẽ được cập nhật khi có phiên bản mới hơn. Bạn sẽ được tiếp tục tải tài liệu mới mà không mất thêm phí.

Courses.vn không hỗ trợ hoàn tiền. Do đó, bạn vui lòng tìm hiểu kỹ về tài liệu trước khi thanh toán.

Khâu thanh toán được xử lý tự động và thường có hiệu lực tức thì. Nếu bạn không thấy nút thanh toán sau khi đã refresh trang, vui lòng chờ ít phút và thử lại. Nếu vẫn không thành công, bạn hãy liên lạc với Courses.vn để xử lý.