Snacks in Vietnam Jun 2025

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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Vietnam report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country
This report answers:
  • What is the market size of Snacks in Vietnam?
  • Which are the leading brands in Snacks in Vietnam?
  • How are products distributed in Snacks in Vietnam?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Snacks in Vietnam

EXECUTIVE SUMMARY
  • Snacks in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 1 Sales of Snacks by Category: Volume 2020-2025
  • Table 2 Sales of Snacks by Category: Value 2020-2025
  • Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Snacks: % Value 2021-2025
  • Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Snacks by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
  • Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources

Chocolate Confectionery in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising cacao prices impact chocolate confectionery’s progress in 2025
  • Players invest in local flavours and creative packaging
  • Omnichannel strategies become more prevalent
PROSPECTS AND OPPORTUNITIES
  • Progress depends on cacao prices and broader economic recovery
  • Focus on local production aims to attract tourists as private label continues to appeal to cost-conscious consumers
  • Product and packaging innovation informed by health and lifestyle trends
  • Summary 2 Other Chocolate Confectionery by Product Type: 2025
CATEGORY DATA
  • Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
  • Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
  • Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
  • Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
  • Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
  • Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
  • Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030

Gum in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Chewing gum sees modest recovery in Vietnam in 2025
  • Wrigley maintains leadership with youth-focused strategy
  • E-commerce though remains small for gum
PROSPECTS AND OPPORTUNITIES
  • Further growth forecast for chewing gum as bubble gum continues to fall
  • Sugar-free gum trend set to accelerate
  • Consumer choices set to shift further towards cleaner and greener offerings
CATEGORY DATA
  • Table 25 Sales of Gum by Category: Volume 2020-2025
  • Table 26 Sales of Gum by Category: Value 2020-2025
  • Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
  • Table 28 Sales of Gum by Category: % Value Growth 2020-2025
  • Table 29 Sales of Gum by Flavour: Rankings 2020-2025
  • Table 30 NBO Company Shares of Gum: % Value 2021-2025
  • Table 31 LBN Brand Shares of Gum: % Value 2022-2025
  • Table 32 Distribution of Gum by Format: % Value 2020-2025
  • Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
  • Table 34 Forecast Sales of Gum by Category: Value 2025-2030
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030

Sugar Confectionery in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Limited editions and social media trends drive growth in sugar confectionery in 2025
  • Perfetti and Bibica lead overall
  • Traditional retail remains the backbone of sugar confectionery sales
PROSPECTS AND OPPORTUNITIES
  • Innovation will drive future strong growth for sugar confectionery in Vietnam
  • Digital marketing as increasingly central to success
  • Health and wellness trends drive development amid concerns about product nutrition
  • Summary 3 Other Sugar Confectionery by Product Type: 2025
CATEGORY DATA
  • Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
  • Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
  • Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
  • Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
  • Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
  • Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
  • Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
  • Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
  • Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
  • Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
  • Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
  • Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030

Ice Cream in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Ice cream sales rebound amid shifting consumer trends
  • Kido leads overall as Aice Rises Fastest
  • Small local grocers maintains channel dominance in 2025
PROSPECTS AND OPPORTUNITIES
  • Further growth forecast for ice cream in Vietnam
  • New flavours and innovations drive development
  • Accelerating health trends will continue to impact innovation
CATEGORY DATA
  • Table 49 Sales of Ice Cream by Category: Volume 2020-2025
  • Table 50 Sales of Ice Cream by Category: Value 2020-2025
  • Table 51 Sales of Ice Cream by Category: % Volume Growth 2020-2025
  • Table 52 Sales of Ice Cream by Category: % Value Growth 2020-2025
  • Table 53 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
  • Table 54 Sales of Impulse Ice Cream by Format: % Value 2020-2025
  • Table 55 NBO Company Shares of Ice Cream: % Value 2021-2025
  • Table 56 LBN Brand Shares of Ice Cream: % Value 2022-2025
  • Table 57 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
  • Table 58 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
  • Table 59 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
  • Table 60 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
  • Table 61 Distribution of Ice Cream by Format: % Value 2020-2025
  • Table 62 Forecast Sales of Ice Cream by Category: Volume 2025-2030
  • Table 63 Forecast Sales of Ice Cream by Category: Value 2025-2030
  • Table 64 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
  • Table 65 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030

Savoury Snacks in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Savoury snacks options remain popular among all ages
  • Orion Food leads through continued innovation
  • Traditional retail channels drive savoury snacks sales
PROSPECTS AND OPPORTUNITIES
  • Innovation and festive appeal support further growth potential
  • Players in savoury snacks use online channels to boost their image
  • Sharpening focus on health and wellness attributes will shape future of savoury snacks
  • Summary 4 Other Savoury Snacks by Product Type: 2025
CATEGORY DATA
  • Table 66 Sales of Savoury Snacks by Category: Volume 2020-2025
  • Table 67 Sales of Savoury Snacks by Category: Value 2020-2025
  • Table 68 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
  • Table 69 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
  • Table 70 NBO Company Shares of Savoury Snacks: % Value 2021-2025
  • Table 71 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
  • Table 72 Distribution of Savoury Snacks by Format: % Value 2020-2025
  • Table 73 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
  • Table 74 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
  • Table 75 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
  • Table 76 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030

Sweet Biscuits, Snack Bars and Fruit Snacks in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Recovering economy supports stronger growth in 2025
  • Mondelez leads as local players benefit from low prices
  • Traditional retail anchors sweet biscuit sales in Vietnam
PROSPECTS AND OPPORTUNITIES
  • Robust rises forecast in rebounding economy
  • E-commerce impact set to strengthen
  • Both and health and indulgence will inform innovation
CATEGORY DATA
  • Table 77 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
  • Table 78 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
  • Table 79 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
  • Table 80 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
  • Table 81 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
  • Table 82 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
  • Table 83 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
  • Table 84 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
  • Table 85 NBO Company Shares of Snack Bars: % Value 2021-2025
  • Table 86 LBN Brand Shares of Snack Bars: % Value 2022-2025
  • Table 87 NBO Company Shares of Fruit Snacks: % Value 2021-2025
  • Table 88 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
  • Table 89 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
  • Table 90 Distribution of Sweet Biscuits by Format: % Value 2020-2025
  • Table 91 Distribution of Snack Bars by Format: % Value 2020-2025
  • Table 92 Distribution of Fruit Snacks by Format: % Value 2020-2025
  • Table 93 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
  • Table 94 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
  • Table 95 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
  • Table 96 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030

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