Consumer Electronics in Vietnam Jul 2025

100.000 ₫

Bạn vui lòng đăng nhập.

Overview:

Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Computers and Peripherals
  • In-Car Entertainment
  • Home Audio and Cinema
  • Home Video
  • Imaging Devices
  • Mobile Phones
  • Portable Players
  • Wearable Electronics

If you're in the Consumer Electronics industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Electronics in Vietnam report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country
This report answers:
  • What is the market size of Consumer Electronics in Vietnam?
  • Which are the leading brands in Vietnam?
  • How are products distributed in Vietnam?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Consumer Electronics in Vietnam

EXECUTIVE SUMMARY
  • Consumer electronics in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Channel developments
  • What next for consumer electronics?
MARKET DATA
  • Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources

Computers and Peripherals in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Maturity and economic uncertainty prevent growth, but launches continue
  • Samsung extends its lead thanks to user-friendly, advanced products
  • Although retail e-commerce sees dynamism, appliances and electronics specialists continues to dominate
PROSPECTS AND OPPORTUNITIES
  • Maturity and consumer caution anticipated to prevent growth
  • Rising incorporation of AI at the high-end, while desktops set to remain resilient
  • Successful targeting of the younger generation will be crucial
CATEGORY DATA
  • Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
  • Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
  • Table 16 Sales of Computers by Category: Business Volume 2020-2025
  • Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
  • Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
  • Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
  • Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
  • Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
  • Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
  • Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
  • Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
  • Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030

In-Car Entertainment in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising car ownership drives growth, particularly for in-dash media players
  • Between them, the two leaders cover all budgets
  • Car audio specialists dominate, but more consumers turn to retail e-commerce due to convenience and added benefits
PROSPECTS AND OPPORTUNITIES
  • Growth anticipated as car ownership rises and affordability increases
  • High quality display and AI features likely to become more prevalent
  • The appeal of in-car gaming for passengers could provide growth opportunities
CATEGORY DATA
  • Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
  • Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
  • Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
  • Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
  • Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
  • Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
  • Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
  • Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
  • Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
  • Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
  • Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030

Home Audio and Cinema in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Despite overall decline, promotions drive growth for home cinema and speaker systems
  • The top three players continue to see rising shares due to their good brand reputation
  • Omnichannel model important, as more consumers evaluate products in stores and purchase online
PROSPECTS AND OPPORTUNITIES
  • User-friendly innovations likely to enable home cinema and speaker systems to buck the declining trend
  • Players set to improve the user experience through better designs, sound quality, and smart features
  • AI-driven tailored entertainment could contribute to mental wellbeing
CATEGORY DATA
  • Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
  • Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
  • Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
  • Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
  • Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
  • Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
  • Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
  • Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
  • Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
  • Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
  • Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030

Home Video in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales fall as maturity and changing viewing habits impact demand
  • Although Samsung extends its lead, TCL sees a dynamic share increase due to a product launch
  • Lower prices and livestreams drive share growth for retail e-commerce
PROSPECTS AND OPPORTUNITIES
  • Despite overall decline, growth likely for higher-end products as some consumers upgrade
  • The future looks bright for mini LED TVs
  • Manufacturers likely to focus on meeting the needs of an ageing population
CATEGORY DATA
  • Table 53 Sales of Home Video by Category: Volume 2020-2025
  • Table 54 Sales of Home Video by Category: Value 2020-2025
  • Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
  • Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
  • Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
  • Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
  • Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
  • Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
  • Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
  • Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
  • Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
  • Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
  • Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030

Wireless Headphones in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • TWS earbuds drives growth due to suitability for a wide range of tasks
  • Apple extends its lead as its AirPods have iconic appeal
  • Retail e-commerce continues to erode the share of appliances and electronics specialists
PROSPECTS AND OPPORTUNITIES
  • Solid growth expected due to evolving lifestyles and rising living standards
  • AI integration to ensure safety in different environments
  • The adoption of smart features likely to foster collaborations
CATEGORY DATA
  • Table 66 Sales of Wireless Headphones by Category: Volume 2020-2025
  • Table 67 Sales of Wireless Headphones by Category: Value 2020-2025
  • Table 68 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
  • Table 69 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
  • Table 70 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
  • Table 71 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
  • Table 72 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
  • Table 73 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
  • Table 74 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
  • Table 75 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
  • Table 76 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030

Imaging Devices in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Digital camcorders bucks the declining trend with TikTok marketing campaigns
  • Due to the popularity of its professional cameras, Canon maintains a stable dominant share
  • Retail e-commerce maintains its rising trend, but appliances and electronics specialists remains dominant
PROSPECTS AND OPPORTUNITIES
  • Continued decline, although niches may offer opportunities
  • AI integration set to impact imaging devices
  • Increasing popularity of compact and budget-friendly cameras anticipated
CATEGORY DATA
  • Table 77 Sales of Imaging Devices by Category: Volume 2020-2025
  • Table 78 Sales of Imaging Devices by Category: Value 2020-2025
  • Table 79 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
  • Table 80 Sales of Imaging Devices by Category: % Value Growth 2020-2025
  • Table 81 NBO Company Shares of Imaging Devices: % Volume 2021-2025
  • Table 82 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
  • Table 83 Distribution of Imaging Devices by Channel: % Volume 2020-2025
  • Table 84 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
  • Table 85 Forecast Sales of Imaging Devices by Category: Value 2025-2030
  • Table 86 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
  • Table 87 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030

Mobile Phones in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • High penetration and a lack of upgrading prevent growth
  • Samsung extends its lead, but Apple sees the strongest increase due to localisation
  • Dynamic growth for retail e-commerce due to promotions, reliable delivery, and exclusive colours
PROSPECTS AND OPPORTUNITIES
  • Despite ongoing struggles in the early forecast period, a strong rebound is subsequently anticipated
  • Ongoing innovation likely to contribute to growth
  • Growth potential for child-friendly devices with a long battery life and attractive aesthetic
CATEGORY DATA
  • Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
  • Table 89 Sales of Mobile Phones by Category: Value 2020-2025
  • Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
  • Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
  • Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
  • Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
  • Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
  • Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
  • Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
  • Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
  • Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
  • Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
  • Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030

Portable Players in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growth for wireless speakers offsets the decline for portable media players
  • Sony maintains its lead, but Google’s competitive pricing drives share growth
  • Retail e-commerce continues its rising trend
PROSPECTS AND OPPORTUNITIES
  • Growth for wireless speakers as they will be increasingly popular in both urban and rural areas
  • AI integration into wireless speakers set to become increasingly prevalent
  • Continuous developments anticipated in wireless speakers
CATEGORY DATA
  • Table 101 Sales of Portable Players by Category: Volume 2020-2025
  • Table 102 Sales of Portable Players by Category: Value 2020-2025
  • Table 103 Sales of Portable Players by Category: % Volume Growth 2020-2025
  • Table 104 Sales of Portable Players by Category: % Value Growth 2020-2025
  • Table 105 NBO Company Shares of Portable Players: % Volume 2021-2025
  • Table 106 LBN Brand Shares of Portable Players: % Volume 2022-2025
  • Table 107 Distribution of Portable Players by Channel: % Volume 2020-2025
  • Table 108 Forecast Sales of Portable Players by Category: Volume 2025-2030
  • Table 109 Forecast Sales of Portable Players by Category: Value 2025-2030
  • Table 110 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
  • Table 111 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030

Wearable Electronics in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Smart wearables drives sales and growth due to a greater focus on health
  • Thanks to a wide product range and promotions, Samsung sees its share rise
  • Additional benefits from purchasing online drive growth for retail e-commerce
PROSPECTS AND OPPORTUNITIES
  • Product development and demand to monitor health and fitness set to drive growth
  • Rising demand for wearable electronics to ensure child safety and physical activity
  • Features to monitor different aspects of health expected to become more widely available
CATEGORY DATA
  • Table 112 Sales of Wearable Electronics by Category: Volume 2020-2025
  • Table 113 Sales of Wearable Electronics by Category: Value 2020-2025
  • Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
  • Table 115 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
  • Table 116 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
  • Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
  • Table 118 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
  • Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
  • Table 120 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
  • Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
  • Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030

Euromonitor International is a leading independent provider of global market research, data, and analysis. Headquartered in London and founded in 1972, Euromonitor specializes in delivering strategic intelligence on industries, economies, and consumers worldwide.

The company offers detailed reports, statistics, and expert insights across more than 100 countries and 30 industries, with a strong focus on consumer markets. Its flagship platform, Passport, is widely used by business professionals, analysts, and academic institutions for market sizing, forecasting, competitive analysis, and consumer trends.

Euromonitor’s research methodology combines in-depth primary research, expert analysis, and robust data modeling, ensuring comprehensive and reliable information. The firm also provides custom consulting services to help organizations identify growth opportunities, understand market dynamics, and make informed strategic decisions.

With a strong global network of analysts and a reputation for high-quality data, Euromonitor is a trusted partner for companies aiming to navigate the complexities of global markets and stay ahead of trends.

Bạn cần có tài khoảnđăng nhập vào Courses.vn để có thể thanh toán. Bạn dùng ứng dụng ngân hàng để quét mã QR trên trang sản phẩm và thực hiện chuyển khoản. Sau đó bạn refresh lại trang này và có thể thấy nút Tải về.

Sau khi mua, bạn có quyền truy cập trọn đời và không giới hạn số lần tải.

Có, tài liệu sẽ được cập nhật khi có phiên bản mới hơn. Bạn sẽ được tiếp tục tải tài liệu mới mà không mất thêm phí.

Courses.vn không hỗ trợ hoàn tiền. Do đó, bạn vui lòng tìm hiểu kỹ về tài liệu trước khi thanh toán.

Khâu thanh toán được xử lý tự động và thường có hiệu lực tức thì. Nếu bạn không thấy nút thanh toán sau khi đã refresh trang, vui lòng chờ ít phút và thử lại. Nếu vẫn không thành công, bạn hãy liên lạc với Courses.vn để xử lý.