Consumer Health in Vietnam Oct 2025

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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Vietnam report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country
This report answers:
  • What is the market size of Consumer Health in Vietnam?
  • Which are the leading brands in Consumer Health in Vietnam?
  • How are products distributed in Consumer Health in Vietnam?
  • How has the regulatory and operating environment for Consumer Health changed in Vietnam?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Consumer Health in Vietnam

EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMER
DEFINITIONS
SOURCES
  • Summary 1 Research Sources

Analgesics in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Analgesics records a second year of slow growth in 2025, as some consumers access products via other channels
  • GlaxoSmithKline Consumer Healthcare Vietnam (GSK) leads due to proven brand efficacy
  • Pharmacies remains the dominant distribution channel due to trusted advice
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for analgesics over the forecast period despite some challenges
  • Digital innovation and retail digitalisation to support forecast growth
  • New pharmacy law paves the way for growth in analgesics in Vietnam
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030

Sleep Aids in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising demand for sleep aids
  • Central Pharmaceutical Joint Stock Company No 2 leads the market
  • Pharmacies channel dominates sales
PROSPECTS AND OPPORTUNITIES
  • Sleep aids to continue its strong growth in the forecast years
  • Vietnam’s sleep aids industry advances through innovation and quality
  • Wellness trends drive demand for natural sleep aids in Vietnam
CATEGORY DATA
  • Table 18 Sales of Sleep Aids: Value 2020-2025
  • Table 19 Sales of Sleep Aids: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Sleep Aids: % Value 2021-2025
  • Table 21 LBN Brand Shares of Sleep Aids: % Value 2022-2025
  • Table 22 Forecast Sales of Sleep Aids: Value 2025-2030
  • Table 23 Forecast Sales of Sleep Aids: % Value Growth 2025-2030

Cough, Cold and Allergy (Hay Fever) Remedies in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Seasonal flu supports growth in 2025
  • GlaxoSmithKline Consumer Healthcare Vietnam Co Ltd leads the category
  • Pharmacies dominates distribution
PROSPECTS AND OPPORTUNITIES
  • Pharyngeal preparations set to experience robust growth during the forecast years
  • The development of retail e-commerce expands consumer base
  • Natural health solutions thrive amid Vietnam’s urban pollution crisis
CATEGORY DATA
  • Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

Dermatologicals in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising demand for dermatologicals
  • Janssen-Cilag Ltd leads dermatologicals
  • Pharmacies remains dominant
PROSPECTS AND OPPORTUNITIES
  • Rapid growth expected in dermatologicals
  • Digital innovation transforms access to dermatologicals in Vietnam
  • Bayer Vietnam aims to provide support to build greener and healthier future
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030

Digestive Remedies in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Digestive remedies set for positive growth in 2025
  • United International Pharma Co Ltd retains its leading position
  • Pharmacies dominates digestive remedies distribution
PROSPECTS AND OPPORTUNITIES
  • Shift in lifestyle will support the performance of digestive remedies
  • Digital innovation transforms access to digestive health products in Vietnam
  • Gut health awakens new wellness era in Vietnam
CATEGORY DATA
  • Table 37 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 38 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 39 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 40 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 41 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030

Eye Care in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Eye care maintains strong performance
  • Rohto-Mentholatum Vietnam Co Ltd remains the leader in eye care
  • Distribution continues to rely heavily on pharmacies
PROSPECTS AND OPPORTUNITIES
  • Eye care in Vietnam expected to see continued growth
  • Product innovation to be seen in the forecast period
  • Rohto Mentholatum Vietnam engaing in partnerships and community programmes
CATEGORY DATA
  • Table 43 Sales of Eye Care by Category: Value 2020-2025
  • Table 44 Sales of Eye Care by Category: % Value Growth 2020-2025
  • Table 45 NBO Company Shares of Eye Care: % Value 2021-2025
  • Table 46 LBN Brand Shares of Eye Care: % Value 2022-2025
  • Table 47 Forecast Sales of Eye Care by Category: Value 2025-2030
  • Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030

Wound Care in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Stable peformance from wound care in 2025
  • Urgo Healthcare Products (Thailand) Ltd retains its leading position
  • Pharmacies remains top distribution channel
PROSPECTS AND OPPORTUNITIES
  • Wound care forecast to achieve stronger growth
  • Advanced wound care innovations support sustainable healthcare in Vietnam
  • Urgo Healthcare Products (Thailand) Ltd will remain the leading company in wound care sustainability efforts in Vietnam
CATEGORY DATA
  • Table 49 Sales of Wound Care by Category: Value 2020-2025
  • Table 50 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 51 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 52 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 53 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030

Sports Nutrition in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong growth for sports nutrition in Vietnam in 2025
  • Herbalife Vietnam LLC leads the sports nutrition market
  • Direct selling loses place as the leading channel
PROSPECTS AND OPPORTUNITIES
  • Sports nutrition in Vietnam is expected to improve steadily in the coming years
  • Sports nutrition market set to welcome more imported international brands
  • Health and wellness trend supports growth
CATEGORY DATA
  • Table 55 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 56 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 57 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 58 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 59 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 60 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030

Dietary Supplements in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Dietary supplements faces challenges as Vietnam battles counterfeit products in 2025
  • Herbalife Vietnam LLC leads the market
  • Pharmacies to stay out in front
  • PROSPECTS AND OPPORTUNITIES
  • The dietary supplements market in Vietnam will maintain a continuous strong performance in the forecast period
  • Dietary supplement innovations bring convenience and targeted benefits in Vietnam
  • Vietnam strengthens fight against counterfeit dietary supplements through government and retail partnerships
CATEGORY DATA
  • Table 61 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 62 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 63 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 64 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 65 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 66 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030

Vitamins in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Expansion supported by rising health and wellness trend
  • Bayer Vietnam Ltd leads the category thanks to the popularity of Berroca
  • Retail e-commerce the fastest growing channel for vitamins in Vietnam
  • PROSPECTS AND OPPORTUNITIES
  • Vietnam’s vitamins market forecast to maintain strong growth
  • E-commerce and innovation drive growth in vitamins
  • Direct sellers remain important in vitamins as Herbalife Vietnam and Amway Vietnam continue their sustainable activities
CATEGORY DATA
  • Table 68 Sales of Vitamins by Category: Value 2020-2025
  • Table 69 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 70 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 71 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 72 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 73 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 74 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030

Weight Management and Wellbeing in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Stable category performance
  • Herbalife Vietnam leads weight management and wellbeing
  • Direct selling leads distribution
PROSPECTS AND OPPORTUNITIES
  • Weight management and wellbeing in Vietnam are projected to deliver a stronger performance
  • Leading players will lead product innovation
  • Direct sellers like Herbalife Vietnam and Amway Vietnam playing pivotal roles in advancing sustainable development
CATEGORY DATA
  • Table 75 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030

Herbal/Traditional Products in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Herbal and traditional products continued to perform strongly
  • Herbalife Vietnam LLC maintains its leadership in highly fragmented category
  • Pharmacies leads category distribution, but rival channels continue to grow
PROSPECTS AND OPPORTUNITIES
  • Herbal/traditional products set to record a strong performance
  • Vietnamese pharmaceutical leaders innovate, combining tradition with technology
  • Sustainable growth and community wellness drive Vietnam’s herbal and direct selling markets
CATEGORY DATA
  • Table 81 Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
  • Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
  • Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030

Paediatric Consumer Health in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Paediatric consumer health in Vietnam continues to post good results
  • UPSA, Laboratoires works to reinforce its leadership in paediatric consumer health
  • Pharmacies leads, while retail e-commerce gains in popularity
PROSPECTS AND OPPORTUNITIES
  • Paediatric consumer health market is expected to see significant, but more stable growth
  • Rising demand fuels innovation in paediatric vitamins and dietary supplements in Vietnam
  • Paediatric consumer health reflects growing wellness awareness and rising demand for early care in Vietnam
CATEGORY DATA
  • Table 87 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
  • Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
  • Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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