Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Vietnam report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Vietnam report answers:

• How is the consumer mindset in Vietnam changing? In Vietnam, what are consumer attitudes towards “green” and sustainable products?
• What values influence consumers in Vietnam purchase decisions?
• Where and how do consumers shop in Vietnam?
• What health-related activities do consumers in Vietnam participate in?
• What megatrends should I focus on in Vietnam (and why)?
• How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
• My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

• Analgesics
• Cough, Cold and Allergy Remedies
• Digestive Remedies
• Dermatologicals
• NRT Smoking Cessation Aids
• Sleep Aids
• Eye Care
• Wound Care
• Vitamins
• Dietary Supplements
• Weight Management
• Sports Nutrition
• Herbal/Traditional Products
• Paediatric Consumer Health

If you're in the Consumer Health industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Vietnam report includes:

• Analysis of key supply-side and demand trends
• Detailed segmentation of international and local products
• Historic volume and value sizes, company and brand market shares
• Five year forecasts of market trends and market growth
• Robust and transparent research methodology, conducted in-country

This report answers:

• What is the market size of Consumer Health in Vietnam?
• Which are the leading brands in Consumer Health in Vietnam?
• How are products distributed in Consumer Health in Vietnam?
• How has the regulatory and operating environment for Consumer Health changed in Vietnam?
• How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
• How significant are wider health concerns and consumer awareness in determining sales?
• Where is future growth expected to be most dynamic?