Financial Cards and Payments in Vietnam Mar 2026

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Overview:

Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Financial Cards and Payments industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Financial Cards and Payments in Vietnam report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country
This report answers:
  • What is the market size of Financial Cards and Payments in Vietnam?
  • What are the major trends key to understanding Financial Cards and Payments in Vietnam?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?

Financial Cards and Payments in Vietnam - Industry Overview

EXECUTIVE SUMMARY
  • Strong growth amid push towards cashless society
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Government policies and urbanisation drive uptake of financial cards
  • Eco-debit cards emerge as niche category
  • Co-branded debit cards gain traction in Vietnam
WHAT’S NEXT?
  • Strong opportunities for growth in forecast period
  • NAPAS to remain the leading operator
COMPETITIVE LANDSCAPE
  • Vietinbank is leading player in financial cards and payments
  • Vietcombank gains traction through creative promotional efforts
MARKET INDICATORS
  • Table 1 Number of POS Terminals: Units 2020-2025
  • Table 2 Number of ATMs: Units 2020-2025
  • Table 3 Value Lost to Fraud 2020-2025
  • Table 4 Card Expenditure by Location 2025
  • Table 5 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
  • Table 6 Domestic versus Foreign Spend 2025
MARKET DATA
  • Table 7 Financial Cards by Category: Number of Cards in Circulation 2020-2025
  • Table 8 Financial Cards by Category: Number of Accounts 2020-2025
  • Table 9 Financial Cards Transactions by Category: Value 2020-2025
  • Table 10 Financial Cards by Category: Number of Transactions 2020-2025
  • Table 11 Consumer Payments by Category: Value 2020-2025
  • Table 12 Consumer Payments by Category: Number of Transactions 2020-2025
  • Table 13 M-Commerce by Category: Value 2020-2025
  • Table 14 M-Commerce by Category: % Value Growth 2020-2025
  • Table 15 Financial Cards: Number of Cards by Issuer 2020-2024
  • Table 16 Financial Cards: Number of Cards by Operator 2020-2024
  • Table 17 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
  • Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
  • Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
  • Table 20 Forecast Financial Cards by Category: Number of Accounts 2025-2030
  • Table 21 Forecast Financial Cards Transactions by Category: Value 2025-2030
  • Table 22 Forecast Financial Cards by Category: Number of Transactions 2025-2030
  • Table 23 Forecast Consumer Payments by Category: Value 2025-2030
  • Table 24 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
  • Table 25 Forecast M-Commerce by Category: Value 2025-2030
  • Table 26 Forecast M-Commerce by Category: % Value Growth 2025-2030
SOURCES
  • Summary 1 Research Sources

Credit Cards in Vietnam - Category analysis

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Dynamic performance for credit cards
INDUSTRY PERFORMANCE
  • Rising circulation of personal and commercial credit cards
  • Promotional deals and incentives spur use of credit cards for every day purchases
WHAT’S NEXT?
  • Promising outlook for credit card transaction growth
  • Visa and Mastercard will continue to lead in credit cards
  • VPBank and MB Bank to remain dominant credit card issuers
COMPETITIVE LANDSCAPE
  • Visa retains strong position in credit cards
  • VPBank is number one credit card issuer
CATEGORY DATA
  • Table 27 Credit Cards: Number of Cards in Circulation 2020-2025
  • Table 28 Credit Cards Transactions 2020-2025
  • Table 29 Credit Cards in Circulation: % Growth 2020-2025
  • Table 30 Credit Cards Transactions: % Growth 2020-2025
  • Table 31 Commercial Credit Cards: Number of Cards in Circulation 2020-2025
  • Table 32 Commercial Credit Cards Transactions 2020-2025
  • Table 33 Commercial Credit Cards in Circulation: % Growth 2020-2025
  • Table 34 Commercial Credit Cards Transactions: % Growth 2020-2025
  • Table 35 Personal Credit Cards: Number of Cards in Circulation 2020-2025
  • Table 36 Personal Credit Cards Transactions 2020-2025
  • Table 37 Personal Credit Cards in Circulation: % Growth 2020-2025
  • Table 38 Personal Credit Cards Transactions: % Growth 2020-2025
  • Table 39 Credit Cards: Number of Cards by Issuer 2020-2024
  • Table 40 Credit Cards: Number of Cards by Operator 2020-2024
  • Table 41 Credit Cards Payment Transaction Value by Issuer 2020-2024
  • Table 42 Credit Cards Payment Transaction Value by Operator 2020-2024
  • Table 43 Commercial Credit Cards: Number of Cards by Issuer 2020-2024
  • Table 44 Commercial Credit Cards: Number of Cards by Operator 2020-2024
  • Table 45 Commercial Credit Cards Payment Transaction Value by Issuer 2020-2024
  • Table 46 Commercial Credit Cards Payment Transaction Value by Operator 2020-2024
  • Table 47 Personal Credit Cards: Number of Cards by Issuer 2020-2024
  • Table 48 Personal Credit Cards: Number of Cards by Operator 2020-2024
  • Table 49 Personal Credit Cards Payment Transaction Value by Issuer 2020-2024
  • Table 50 Personal Credit Cards Payment Transaction Value by Operator 2020-2024
  • Table 51 Forecast Credit Cards: Number of Cards in Circulation 2025-2030
  • Table 52 Forecast Credit Cards Transactions 2025-2030
  • Table 53 Forecast Credit Cards in Circulation: % Growth 2025-2030
  • Table 54 Forecast Credit Cards Transactions: % Growth 2025-2030
  • Table 55 Forecast Commercial Credit Cards: Number of Cards in Circulation 2025-2030
  • Table 56 Forecast Commercial Credit Cards Transactions 2025-2030
  • Table 57 Forecast Commercial Credit Cards in Circulation: % Growth 2025-2030
  • Table 58 Forecast Commercial Credit Cards Transactions: % Growth 2025-2030
  • Table 59 Forecast Personal Credit Cards: Number of Cards in Circulation 2025-2030
  • Table 60 Forecast Personal Credit Cards Transactions 2025-2030
  • Table 61 Forecast Personal Credit Cards in Circulation: % Growth 2025-2030
  • Table 62 Forecast Personal Credit Cards Transactions: % Growth 2025-2030

Debit Cards in Vietnam - Category analysis

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong performance in debit cards
INDUSTRY PERFORMANCE
  • Digitalisation and urbanisation supports growth in debit cards
  • Expansion of e-commerce retailing boosts debit card transactions
WHAT’S NEXT?
  • Legislative changes pave the way for a cashless economy
  • Banks to focus on driving debit card transaction growth
  • Eco-debit cards will remain a niche
COMPETITIVE LANDSCAPE
  • Government banks dominate the debit card industry
  • Techcombank is most dynamic player
CATEGORY DATA
  • Table 63 Debit Cards: Number of Cards in Circulation 2020-2025
  • Table 64 Debit Cards Transactions 2020-2025
  • Table 65 Debit Cards in Circulation: % Growth 2020-2025
  • Table 66 Debit Cards Transactions: % Growth 2020-2025
  • Table 67 Debit Cards: Number of Cards by Issuer 2020-2024
  • Table 68 Debit Cards: Number of Cards by Operator 2020-2024
  • Table 69 Debit Cards Payment Transaction Value by Issuer 2020-2024
  • Table 70 Debit Cards Payment Transaction Value by Operator 2020-2024
  • Table 71 Forecast Debit Cards: Number of Cards in Circulation 2025-2030
  • Table 72 Forecast Debit Cards Transactions 2025-2030
  • Table 73 Forecast Debit Cards in Circulation: % Growth 2025-2030
  • Table 74 Forecast Debit Cards Transactions: % Growth 2025-2030

Pre-Paid Cards in Vietnam - Category analysis

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Young demographics are key audience for pre-paid cards
INDUSTRY PERFORMANCE
  • Fraud concerns and young demographic drives uptake of pre-paid cards
  • Wider pre-paid card acceptance and young gamers underpin transactions
WHAT’S NEXT?
  • Bright outlook for pre-paid cards
  • Heavier usage of debit and credit cards creates limitations
  • Gaming industry offers scope to develop pre-paid cards
COMPETITIVE LANDSCAPE
  • Military Commercial Joint Stock Bank holds a dominant position
CATEGORY DATA
  • Table 75 Pre-paid Cards: Number of Cards in Circulation 2020-2025
  • Table 76 Pre-paid Cards Transactions 2020-2025
  • Table 77 Pre-paid Cards in Circulation: % Growth 2020-2025
  • Table 78 Pre-paid Cards Transactions: % Growth 2020-2025
  • Table 79 Closed Loop Pre-paid Cards Transactions 2020-2025
  • Table 80 Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
  • Table 81 Open Loop Pre-paid Cards Transactions 2020-2025
  • Table 82 Open Loop Pre-paid Cards Transactions: % Growth 2020-2025
  • Table 83 Pre-paid Cards: Number of Cards by Issuer 2020-2024
  • Table 84 Pre-paid Cards: Number of Cards by Operator 2020-2024
  • Table 85 Pre-paid Cards Transaction Value by Issuer 2020-2024
  • Table 86 Pre-paid Cards Transaction Value by Operator 2020-2024
  • Table 87 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
  • Table 88 Closed Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
  • Table 89 Closed Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
  • Table 90 Closed Loop Pre-paid Cards Transaction Value by Operator 2020-2024
  • Table 91 Open Loop Pre-paid Cards: Number of Cards by Issuer 2020-2024
  • Table 92 Open Loop Pre-paid Cards: Number of Cards by Operator 2020-2024
  • Table 93 Open Loop Pre-paid Cards Transaction Value by Issuer 2020-2024
  • Table 94 Open Loop Pre-paid Cards Transaction Value by Operator 2020-2024
  • Table 95 Forecast Pre-paid Cards: Number of Cards in Circulation 2025-2030
  • Table 96 Forecast Pre-paid Cards Transactions 2025-2030
  • Table 97 Forecast Pre-paid Cards in Circulation: % Growth 2025-2030
  • Table 98 Forecast Pre-paid Cards Transactions: % Growth 2025-2030
  • Table 99 Forecast Closed Loop Pre-paid Cards Transactions 2025-2030
  • Table 100 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2025-2030
  • Table 101 Forecast Open Loop Pre-paid Cards Transactions 2025-2030
  • Table 102 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2025-2030

Store Cards in Vietnam - Category analysis

2025 DEVELOPMENTS
CATEGORY DATA
  • Table 103 Store Cards: Number of Cards in Circulation 2020-2025
  • Table 104 Store Cards Transactions 2020-2025
  • Table 105 Store Cards in Circulation: % Growth 2020-2025
  • Table 106 Store Cards Transactions: % Growth 2020-2025
  • Table 107 Store Cards: Number of Cards by Issuer 2020-2024
  • Table 108 Store Cards: Payment Transaction Value by Issuer 2020-2024
  • Table 109 Forecast Store Cards: Number of Cards in Circulation 2025-2030
  • Table 110 Forecast Store Cards Transactions 2025-2030
  • Table 111 Forecast Store Cards in Circulation: % Growth 2025-2030
  • Table 112 Forecast Store Cards Transactions: % Growth 2025-2030

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