This report presents comprehensive data on Vietnam's e-commerce industry, including key statistical indicators, figures on major e-commerce segments, and an analysis of the leading online shopping platforms in the country. Additionally, it provides insights into e-commerce logistics and explores the online shopping behaviors of Vietnamese consumers.

Table of contents

Overview

Internet economy size SEA 2023, by country GMV of the internet economy in Vietnam 2015-2025 GMV of the internet economy Vietnam 2023, by sector E-commerce market volume SEA 2022-2030, by country E-commerce share of retail sales in Vietnam 2015-2022

Key indicators

E-commerce market value in Vietnam 2014-2023 Yearly growth of e-commerce revenue Vietnam 2016-2023 Average annual revenue per e-commerce user on consumer goods 2019-2022 Number of e-commerce users in Vietnam 2018-2022 Number of e-commerce sites in Vietnam 2018-2022, by type Share of enterprises using e-commerce channels to sell products Vietnam 2019-2022

E-commerce segments

Consumer goods e-commerce spending in Vietnam 2023, by category Consumer goods e-commerce spending growth in Vietnam 2023, by category Online travel and tourism e-commerce spending Vietnam 2023, by category Online travel and tourism spending growth in Vietnam 2023, by category Digital media spending in Vietnam 2023, by category Digital media spending growth in Vietnam 2023, by category

E-commerce platforms

E-commerce platform revenue share in total e-commerce revenue Vietnam 2020-2023 Penetration rates of e-commerce channels among consumers Vietnam Q2 2024 E-commerce platforms market share based on GMV Vietnam Q1 2024 GMV of main e-commerce platforms Vietnam Q1 2024 Revenue of Shopee Vietnam Q1 2024, by category Revenue of TikTok Shop Vietnam Q1 2024, by category Revenue of Lazada Vietnam Q1 2024, by category

E-commerce logistics

Popular shipping methods used by e-commerce businesses in Vietnam 2022 Revenue of express delivery services Vietnam 2021-2030 Leading express delivery companies by market share Vietnam 2023 Leading express delivery service providers based on revenue Vietnam 2023

Consumer behavior

Share of population making online purchases Vietnam 2024, by gender Leading e-commerce categories in Vietnam 2022 E-commerce usage intention Vietnam 2022 Main factors that influence online purchases in Vietnam 2022 Channel preference for online shopping Vietnam 2019-2022 Average retention time of consumers on e-commerce platforms 2023 Leading e-commerce payment methods in Vietnam 2022 Preferred online shopping return method Vietnam 2023