E-commerce platforms in Vietnam Aug 2024

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This report offers a comprehensive analysis of e-commerce platforms in Vietnam, providing an overview and comparison of the leading online shopping platforms in the country. In addition, the report delves into insights on each of the featured platforms currently operating in Vietnam.
Overview
  • E-commerce market value in Vietnam 2014-2023
  • Number of e-commerce users in Vietnam 2018-2022
  • E-commerce share of retail sales in Vietnam 2015-2022
  • Number of e-commerce sites in Vietnam 2018-2022, by type
  • E-commerce platform revenue share in total e-commerce revenue Vietnam 2020-2023
  • Penetration rates of e-commerce channels among consumers Vietnam Q2 2024
Key figures
  • Share of traffic of e-commerce in Vietnam 2024, by platform
  • E-commerce platforms market share based on GMV Vietnam Q1 2024
  • GMV of main e-commerce platforms Vietnam Q1 2024
Premium Statistic
  • Average GMV per item sold online Vietnam Q1 2024, by e-commerce platform
  • Average price of products sold on e-commerce platforms Vietnam 2023
  • Number of sellers on main e-commerce platforms Vietnam Q1 2024
  • Average revenue per seller based on GMV Vietnam Q1 2024, by e-commerce platform
Shopee
  • Shopee penetration rate Vietnam Q3 2022-Q2 2024
  • Shopee market share Vietnam 2022-Q3 2023
  • Revenue of Shopee Vietnam 2019-2022
  • Revenue of Shopee Vietnam Q1 2024, by category
  • Profit after tax of Shopee Vietnam 2019-2022
  • Shopee's traffic share Vietnam 2024, by device
TikTok Shop
  • TikTok Shop penetration rate Vietnam Q3 2022-Q2 2024
  • TikTok Shop market share Vietnam Q1-Q3 2023
  • Revenue of TikTok Shop Vietnam Q1 2024, by category
  • Share of people using TikTok for online shopping in Vietnam Q2 2024, by generation
Lazada
  • Lazada penetration rate Vietnam Q3 2022-Q2 2024
  • Lazada market share Vietnam 2022-Q3 2023
  • Revenue of Lazada Vietnam Q1 2024, by category
  • Lazada's traffic share Vietnam 2024, by device
Tiki
  • Tiki penetration rate Vietnam Q3 2022-Q2 2024
  • Revenue of Tiki Vietnam Q1 2024, by category
  • Monthly GMV of Tiki Vietnam 2023
  • Tiki's traffic share Vietnam 2024, by device

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