This report provides data and facts on internet usage in Vietnam. It includes figures on the overview of internet usage in the country, internet infrastructure, leading popular browsers and search engines. In addition, the report also consists of information regarding mobile internet and apps and social media usage, e-commerce, digital payments, streaming, as well as internet user behavior in Vietnam.

Table of contents

Overview

Countries with the highest number of internet users 2023 Internet users in Vietnam 2014-2029 Internet usage reach in Vietnam 2014-2029 Mobile internet users in Vietnam 2010-2029 Number of households with internet access in Vietnam 2014-2029

Internet infrastructure

Number of broadband internet subscriptions in Vietnam 2015-2022, by type Download and upload speed in Vietnam 2023, by type Leading fixed broadband providers Vietnam Q3 2023, by median download speed Leading mobile internet providers Vietnam Q3 2023, by median download speed Number of fixed-line broadband subscribers in Vietnam 2021, by access method

Mobile internet and apps

Share of population covered by 2G, 3G, and 4G mobile networks in Vietnam 2017-2021 Number of mobile subscribers generating data traffic in Vietnam 2016-2021 Market share of terrestrial mobile-cellular service providers Vietnam 2021 Number of mobile apps downloaded Vietnam 2018-2023 Consumer expenditures on mobile apps Vietnam 2018-2023

Usage behavior

Daily internet access duration in Vietnam in 2022 Leading internet activities Vietnam 2022 Internet access devices Vietnam 2022 Most-visited websites based on average pages per visit Vietnam 2023 Market share of search engines in Vietnam 2023

Social media

Social media users in Vietnam 2020-2029 Penetration rate of leading social media apps among consumers in Vietnam Q2 2024 Leading primary social media apps among consumers Vietnam Q2 2024, by generation Share of Tiktok users among internet consumers in Vietnam Q3 2023, by generation Daily time spent using social networks Vietnam Q2 2018-Q3 2023

Streaming

Number of users of video streaming (svod) in Vietnam 2017-2027 Penetration rate of video streaming (svod) in Vietnam 2020-2029 Number of users of music streaming in Vietnam 2017-2027 Penetration rate of music streaming in Vietnam 2020-2029 Leading streaming services among consumers Vietnam in Q2 2024

E-commerce

E-commerce market value in Vietnam 2014-2023 Number of e-commerce users in Vietnam 2018-2022 Penetration rates of e-commerce channels among consumers Vietnam Q2 2024 Consumer goods e-commerce spending in Vietnam 2023, by category Leading e-commerce sites by average monthly traffic in Vietnam 2022

Digital payments

Digital payment transaction value in Vietnam 2018-2028, by segment Digital payment users in Vietnam 2017-2027, by segment Consumer preferences for digital versus traditional banks Vietnam 2023 Most used online payment methods among Vietnamese 2022