Consumer Types in Vietnam Nov 2024

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Vietnam report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Vietnam report answers:
  • How is the consumer mindset in Vietnam changing? In Vietnam, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Vietnam purchase decisions?
  • Where and how do consumers shop in Vietnam?
  • What health-related activities do consumers in Vietnam participate in?
  • What megatrends should I focus on in Vietnam (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Introduction to consumer types
  • Why segment consumers by type?
  • Breakdown of consumer types in Vietnam
Shopping habits of consumer types in Vietnam
  • Who is the Brand Champion?
  • Brand Champions : Demographic profile
  • Brand Champions: Values and influences
  • Brand Champions: In-store and online shopping motivations
  • Best ways to target Brand Champions
  • Who is the Wellness Enthusiast?
  • Wellness Enthusiasts : Demographic profile
  • Wellness Enthusiasts: Values and influences
  • Wellness Enthusiasts: In-store and online shopping motivations
  • Best ways to target Wellness Enthusiasts
  • Who is the Changemaker?
  • Changemakers : Demographic profile
  • Changemakers: Values and influences
  • Changemakers: In-store and online shopping motivations
SHOPPING HABITS OF CONSUMER TYPES IN vietnam
  • Best ways to target Changemakers
  • Who is the Connected Shopper?
  • Connected Shoppers : Demographic profile
  • Connected Shoppers: Values and influences
  • Connected Shoppers: In-store and online shopping motivations
  • Best ways to target Connected Shoppers
  • Who is the Experience Seeker?
  • Experience Seekers : Demographic profile
  • Experience Seekers: Values and influences
  • Experience Seekers: In-store and online shopping motivations
  • Best ways to target Experience Seekers
  • Who is the Trendsetter?
  • Trendsetters : Demographic profile
  • Trendsetters: Values and influences
  • Trendsetters: In-store and online shopping motivations
  • Best ways to target Trendsetters
  • Who is the Budgeteer?
  • Budgeteers : Demographic profile
  • Budgeteers: Values and influences
  • Budgeteers: In-store and online shopping motivations
  • Best ways to target Budgeteers
Demographic breakdown
  • Age and gender
  • City size and parental status
  • Education
  • Employment (1)
  • Employment (2)
  • Income
Research overview
  • Overview of Voice of the Consumer: Lifestyles Survey
  • Euromonitor International’s Consumer Types series
  • How do we create our Consumer Types?

Euromonitor International is a leading independent provider of global market research, data, and analysis. Headquartered in London and founded in 1972, Euromonitor specializes in delivering strategic intelligence on industries, economies, and consumers worldwide.

The company offers detailed reports, statistics, and expert insights across more than 100 countries and 30 industries, with a strong focus on consumer markets. Its flagship platform, Passport, is widely used by business professionals, analysts, and academic institutions for market sizing, forecasting, competitive analysis, and consumer trends.

Euromonitor’s research methodology combines in-depth primary research, expert analysis, and robust data modeling, ensuring comprehensive and reliable information. The firm also provides custom consulting services to help organizations identify growth opportunities, understand market dynamics, and make informed strategic decisions.

With a strong global network of analysts and a reputation for high-quality data, Euromonitor is a trusted partner for companies aiming to navigate the complexities of global markets and stay ahead of trends.

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