Overview

• Internet economy size SEA 2023, by country
• E-commerce market value in Vietnam 2014-2023
• Average annual revenue per e-commerce user on consumer goods 2019-2022
• Channel preference for online shopping Vietnam 2019-2022
• Penetration rates of e-commerce channels among consumers Vietnam Q2 2024

Social media usage

• Social media users in Vietnam 2020-2029
• Leading active social media apps among consumers Vietnam in Q3 2023, by generation
• Daily time spent using social networks Vietnam Q2 2018-Q3 2023
• Main reasons for using social networks among internet users Vietnam Q3 2023

Social commerce usage

• Online shoppers who made purchases via social commerce Vietnam 2022, by context
• Usage of social media for brand research Vietnam Q3 2023, by platform type
• Share of enterprises using social commerce Vietnam 2019-2022
• Share of enterprises advertising on social media in Vietnam 2019-2022

Social commerce platforms

• Social media platforms used for shopping Vietnam 2023
• Internet users using Facebook for online shopping Vietnam Q2 2024, by generation
• Share of people using TikTok for online shopping in Vietnam Q2 2024, by generation
• Share of enterprise websites/apps integrated social media Vietnam 2023, by platform

Social commerce products

• Most purchased items among consumers on social media Vietnam 2023
• Leading FMCG categories for social commerce purchases Vietnam 2022, by value share
• Fastest-growing FMCG categories for social commerce purchases Vietnam 2022
• Influence of social media on consumer purchase decision in Vietnam 2022, by category

Influencer marketing

• Share of people who followed social media influencers Vietnam 2023
• Share of people who purchased a product due to influencer endorsement Vietnam 2023
• Type of influencers whose endorsed products were purchased by people in Vietnam 2023
• Products purchased by consumers based on influencer endorsement in Vietnam 2023

Consumer behavior

• Spending per trip on FMCG via online channels Vietnam 2022, by online platform type
• Increase in online spending of consumer goods Vietnam 2022, by online platform type
• Frequency of using social commerce Vietnam 2023
• Main reasons for shopping on social media Vietnam 2023
• Main barriers to shopping on social media Vietnam 2023

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