100 xu
Social commerce in Vietnam
5.0
Đánh giá từ người mua
Overview
Internet economy size SEA 2023, by countryE-commerce market value in Vietnam 2014-2023
Average annual revenue per e-commerce user on consumer goods 2019-2022
Channel preference for online shopping Vietnam 2019-2022
Penetration rates of e-commerce channels among consumers Vietnam Q2 2024
Social media usage
Social media users in Vietnam 2020-2029Leading active social media apps among consumers Vietnam in Q3 2023, by generation
Daily time spent using social networks Vietnam Q2 2018-Q3 2023
Main reasons for using social networks among internet users Vietnam Q3 2023
Social commerce usage
Online shoppers who made purchases via social commerce Vietnam 2022, by context Usage of social media for brand research Vietnam Q3 2023, by platform typeShare of enterprises using social commerce Vietnam 2019-2022
Share of enterprises advertising on social media in Vietnam 2019-2022
Social commerce platforms
Social media platforms used for shopping Vietnam 2023Internet users using Facebook for online shopping Vietnam Q2 2024, by generation
Share of people using TikTok for online shopping in Vietnam Q2 2024, by generation
Share of enterprise websites/apps integrated social media Vietnam 2023, by platform
Social commerce products
Most purchased items among consumers on social media Vietnam 2023Leading FMCG categories for social commerce purchases Vietnam 2022, by value share
Fastest-growing FMCG categories for social commerce purchases Vietnam 2022
Influence of social media on consumer purchase decision in Vietnam 2022, by category
Influencer marketing
Share of people who followed social media influencers Vietnam 2023Share of people who purchased a product due to influencer endorsement Vietnam 2023
Type of influencers whose endorsed products were purchased by people in Vietnam 2023
Products purchased by consumers based on influencer endorsement in Vietnam 2023
Consumer behavior
Spending per trip on FMCG via online channels Vietnam 2022, by online platform typeIncrease in online spending of consumer goods Vietnam 2022, by online platform type
Frequency of using social commerce Vietnam 2023
Main reasons for shopping on social media Vietnam 2023
Main barriers to shopping on social media Vietnam 2023
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