This report provides figures on digital advertising in Vietnam. It presents market and consumer data on search advertising, online video advertising, and social media advertising. In addition, it also contains information on the behavior of internet users towards advertisements in the country.

Table of contents

Overview

Online media market value SEA 2023, by country Advertising spending APAC 2021, by country Digital ad spend share SEA 2022, by country Advertising revenue Vietnam 2022, by format Advertising revenue growth Vietnam 2022, by format Main online advertising media used by enterprises Vietnam 2022

Key indicators

Ad spending of the digital advertising industry in Vietnam 2019-2028 Digital spending on advertisement in Vietnam 2022, by segment Digital advertising revenue growth Vietnam 2022, by format Share of spending on digital advertisement Vietnam 2020-2028, by device Digital advertising spending share in Vietnam in 2022, by industry

Search advertising

Share of Chrome in browser market in Vietnam 2011-2023 Share of Coc Coc in browser market in Vietnam 2014-2023 Share of Safari in browser market in Vietnam 2011- 2023 Market share of search engines in Vietnam 2023 Most-visited websites based on average pages per visit Vietnam 2023

Online video advertising

Revenue of the video advertising market APAC 2022, by country Share of internet users streaming online videos Vietnam Q2 2018-Q3 2023 Daily time spent watching TV and streaming content Vietnam Q2 2018-Q3 2023 Leading social media apps to watch videos Vietnam Q2 2024 Leading social media apps to watch short videos Vietnam Q2 2024

Social media advertising

Revenue share of digital social media advertising in Vietnam 2018-2027 Revenue of the social media advertising industry in Vietnam 2019-2028 Penetration rate of leading social media apps among consumers in Vietnam Q2 2024 Main reasons for using social networks among internet users Vietnam Q3 2023 Usage of social media for brand research Vietnam Q3 2023, by platform type Types of social media accounts to follow Vietnam Q3 2023 Most popular TikTok influencers in Vietnam 2023, by number of followers Most popular Instagram influencers Vietnam 2023, by number of followers

Consumer behavior

Level of concern over ad fraud and quality-related issues APAC 2021, by country Level of concern over third-party cookie deprecation APAC 2021, by country Brand discovery sources Vietnam Q3 2023 Digital marketing engagement Vietnam Q3 2023, by activity Perceived representativeness of ads Vietnam Q3 2021-Q3 2023 Ad blocker usage Vietnam Q3 2021-Q3 2023