Overview

• Online media market value SEA 2023, by country
• Advertising spending APAC 2021, by country
• Digital ad spend share SEA 2022, by country
• Advertising revenue Vietnam 2022, by format
• Advertising revenue growth Vietnam 2022, by format
• Main online advertising media used by enterprises Vietnam 2022

Key indicators

• Ad spending of the digital advertising industry in Vietnam 2019-2028
• Digital spending on advertisement in Vietnam 2022, by segment
• Digital advertising revenue growth Vietnam 2022, by format
• Share of spending on digital advertisement Vietnam 2020-2028, by device
• Digital advertising spending share in Vietnam in 2022, by industry

Search advertising

• Share of Chrome in browser market in Vietnam 2011-2023
• Share of Coc Coc in browser market in Vietnam 2014-2023
• Share of Safari in browser market in Vietnam 2011- 2023
• Market share of search engines in Vietnam 2023
• Most-visited websites based on average pages per visit Vietnam 2023

Online video advertising

• Revenue of the video advertising market APAC 2022, by country
• Share of internet users streaming online videos Vietnam Q2 2018-Q3 2023
• Daily time spent watching TV and streaming content Vietnam Q2 2018-Q3 2023
• Leading social media apps to watch videos Vietnam Q2 2024
• Leading social media apps to watch short videos Vietnam Q2 2024

Social media advertising

• Revenue share of digital social media advertising in Vietnam 2018-2027
• Revenue of the social media advertising industry in Vietnam 2019-2028
• Penetration rate of leading social media apps among consumers in Vietnam Q2 2024
• Main reasons for using social networks among internet users Vietnam Q3 2023
• Usage of social media for brand research Vietnam Q3 2023, by platform type
• Types of social media accounts to follow Vietnam Q3 2023
• Most popular TikTok influencers in Vietnam 2023, by number of followers
• Most popular Instagram influencers Vietnam 2023, by number of followers

Consumer behavior

• Level of concern over ad fraud and quality-related issues APAC 2021, by country
• Level of concern over third-party cookie deprecation APAC 2021, by country
• Brand discovery sources Vietnam Q3 2023
• Digital marketing engagement Vietnam Q3 2023, by activity
• Perceived representativeness of ads Vietnam Q3 2021-Q3 2023
• Ad blocker usage Vietnam Q3 2021-Q3 2023

Statista is a leading global data and business intelligence platform that provides reliable, up-to-date statistics, market data, and insights across a wide range of industries. Founded in 2007 and headquartered in Hamburg, Germany, Statista aggregates data from over 22,500 sources, including government reports, market research firms, trade publications, and scientific journals.

The platform offers data on more than 80,000 topics, making it an essential tool for business professionals, researchers, educators, and analysts. Its user-friendly interface allows easy access to charts, reports, forecasts, and infographics that support data-driven decision-making.

Statista also provides specialized services such as industry reports, market outlooks, and customized research solutions, catering to clients in fields such as finance, marketing, healthcare, and technology. With its global reach and commitment to data accuracy, Statista has become a trusted resource for understanding trends, comparing markets, and gaining competitive insights.