Soft Drinks in Vietnam Nov 2025

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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Vietnam report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country
This report answers:
  • What is the market size of Soft Drinks in Vietnam?
  • To what extent are health considerations impacting consumption of Soft Drinks in Vietnam?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Vietnam?
  • Which are the leading brands in Soft Drinks in Vietnam?
  • What potential exists for multinational or domestic soft drinks companies to expand in Vietnam?
  • How are products distributed in Soft Drinks in Vietnam?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in Vietnam

EXECUTIVE SUMMARY
  • Innovating for growth amidst economic caution and health trends
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Resilience for soft drinks despite economic pressures
  • Multi-packs and larger bottles favoured for greater savings
  • Premium-positioned carbonated soft drink Cela focuses on functionality
  • Rising health concerns drive up sales of reduced sugar options
WHAT’S NEXT?
  • On-trade to remain dynamic channel, while sugar tax is likely to marginally impact pricing and consumers’ decisions
  • Sustainability efforts to increasingly shape future development
COMPETITIVE LANDSCAPE
  • Suntory PepsiCo retains leadership with wide portfolio and marketing efforts
  • Masan Group benefits from partnership with major football club
CHANNELS
  • Proximity to neighbourhoods drives popularity of small local grocers
  • Retail e-commerce makes further share gains in 2025
  • Foodservice vs retail split
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Vietnam
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources

Bottled Water in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health, heat and tourism drive demand for bottled water
INDUSTRY PERFORMANCE
  • Health concerns and environmental factors support demand for bottled water
  • Still water drives off-trade demand, while carbonated options are popular on-trade
WHAT’S NEXT?
  • Strong future performance for bottled water, with on-trade set to be more dynamic
  • Direct-to-consumer and downstream logistics move to digital platforms
  • Sustainable lifestyle will continue to receive attention from both manufacturers and consumers
COMPETITIVE LANDSCAPE
  • Suntory PepsiCo retains lead of consolidated competitive landscape
  • Healthy positioning and consumer engagement drive strong growth of i-on Life
CHANNELS
  • Convenient locations support dominance of small local grocers
  • Convenience helps drive e-commerce share gain and growth in 2025
CATEGORY DATA
  • Table 37 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
  • Table 38 Off-trade Sales of Bottled Water by Category: Value 2020-2025
  • Table 39 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
  • Table 40 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
  • Table 41 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
  • Table 42 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
  • Table 43 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
  • Table 44 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
  • Table 45 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
  • Table 46 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
  • Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
  • Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

Carbonates in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Mixed performance as economy and health concerns influence purchases
INDUSTRY PERFORMANCE
  • Affordability is reshaping competitive dynamics within carbonates
  • Rising health awareness helps drive sales of reduced sugar carbonates
WHAT’S NEXT?
  • Further pressures will likely drive stronger performance of reduced sugar variants
  • Innovation to include limited editions and health-positioned ingredients
  • Sugar tax regulation to potentially impact demand for carbonates
COMPETITIVE LANDSCAPE
  • Suntory PepsiCo retains dominance of carbonates in 2025
  • Coca-Cola Beverages emerges as most dynamic player
CHANNELS
  • Small local grocers continues to dominate the distribution of carbonates
  • Retail e-commerce makes further gains in 2025 by offering convenience and discounts
CATEGORY DATA
  • Table 49 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
  • Table 50 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
  • Table 51 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
  • Table 52 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
  • Table 53 Off-trade Sales of Carbonates by Category: Volume 2020-2025
  • Table 54 Off-trade Sales of Carbonates by Category: Value 2020-2025
  • Table 55 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
  • Table 56 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
  • Table 57 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
  • Table 58 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
  • Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
  • Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
  • Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
  • Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
  • Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
  • Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
  • Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
  • Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
  • Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
  • Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

Concentrates in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Resilient growth driven by value, wellness innovation, and e-commerce expansion
  • Concentrates continues to grow in 2025, albeit more slowly
  • Powder concentrates remains most popular format with lower price points
WHAT’S NEXT?
  • Stable performance anticipated for concentrates as affordable soft drink
  • Functional and health trends will drive premium growth
  • Future innovation likely to adapt to local preferences
COMPETITIVE LANDSCAPE
  • Nestlé Vietnam Co Ltd retains leadership with Nestea in powder format
CHANNELS
  • Small local grocers remains popular distribution channel for concentrates
  • Further gains for retail e-commerce driven by convenience and social media
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
  • Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
  • Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
  • Table 71 Off-trade Sales of Concentrates by Category: Value 2020-2025
  • Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
  • Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
  • Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
  • Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
  • Table 76 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
  • Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
  • Table 78 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
  • Table 79 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
  • Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
  • Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
  • Table 82 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
  • Table 83 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

Juice in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health trends and tourism drive resilience amid economic pressures
INDUSTRY PERFORMANCE
  • On-trade demand for juice remains strong with improving tourism sector
  • Health trends and greater availability support growth of coconut and other plant waters
WHAT’S NEXT?
  • Juice set to quickly regain growth momentum over forecast period
  • Manufacturers will continue to focus on innovative products to attract customers.
  • Sugar tax regulation to potentially impact certain types of juice
COMPETITIVE LANDSCAPE
  • Suntory PepsiCo retains convincing leadership of juice in 2025
  • Several players outperform category leaders
CHANNELS
  • Wide reach supports dominance of small local grocers in juice distribution
  • Retail e-commerce makes further share gains in 2025
CATEGORY DATA
  • Table 84 Off-trade Sales of Juice by Category: Volume 2020-2025
  • Table 85 Off-trade Sales of Juice by Category: Value 2020-2025
  • Table 86 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
  • Table 87 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
  • Table 88 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
  • Table 89 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
  • Table 90 NBO Company Shares of Off-trade Juice: % Value 2021-2025
  • Table 91 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
  • Table 92 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
  • Table 93 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
  • Table 94 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
  • Table 95 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

RTD Coffee in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • RTD coffee’s resilience and innovation amidst economic shifts
INDUSTRY PERFORMANCE
  • Positive performance for niche of RTD coffee in local market
  • RTD coffee faces competition from innovative non-RTD options
WHAT’S NEXT?
  • Despite positive outlook, RTD coffee’s reach will remain limited in Vietnam
  • Innovation to focus on taste experience and functionality
  • Sustainable packaging is predicted to further diversify in the future
COMPETITIVE LANDSCAPE
  • Ajinomoto Co Inc retains lead of consolidated competitive landscape
  • Smaller players make further gains, targeting urban consumers
CHANNELS
  • Small local grocers continues to lose share to other channels
  • Viet Thai livestreams delivery of new RTD coffee brand
CATEGORY DATA
  • Table 96 Off-trade Sales of RTD Coffee: Volume 2020-2025
  • Table 97 Off-trade Sales of RTD Coffee: Value 2020-2025
  • Table 98 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
  • Table 99 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
  • Table 100 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
  • Table 101 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
  • Table 102 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
  • Table 103 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
  • Table 104 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
  • Table 105 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
  • Table 106 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
  • Table 107 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

RTD Tea in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • RTD tea sustains growth amid economic headwinds, driven by on-trade resilience and innovation
INDUSTRY PERFORMANCE
  • Rise in tourism drives stronger on-trade growth of RTD tea
  • Fresh tea from convenience stores offers competition to RTD format
WHAT’S NEXT?
  • Despite pessimistic outlook, RTD tea offers stronger potential via on-trade
  • Future innovation likely to focus on local preferences
  • Sugar tax regulation to potentially influence RTD tea’s performance
COMPETITIVE LANDSCAPE
  • Tan Hiep Phat Group continues to lead RTD tea despite competitive pressures
  • International Food Industry’s dynamic growth driven by reduced sugar option
  • Smaller players continue to enter competitive landscape
CHANNELS
  • Share of small local grocers gradually being eroded
  • Strong growth and share gain for retail e-commerce
CATEGORY DATA
  • Table 108 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
  • Table 109 Off-trade Sales of RTD Tea by Category: Value 2020-2025
  • Table 110 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
  • Table 111 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
  • Table 112 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
  • Table 113 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
  • Table 114 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
  • Table 115 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
  • Table 116 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
  • Table 117 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
  • Table 118 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
  • Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
  • Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

Energy Drinks in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Resilient growth driven by health innovation and digital channels amidst economic shifts
INDUSTRY PERFORMANCE
  • Energy drinks continues to gain growth momentum due to busy lifestyles
  • Rising focus on sugar intake creates market opportunities
WHAT’S NEXT?
  • Energy drinks set to continue on positive growth trajectory over forecast period
  • Functional beverages and health needs will drive premium growth
  • Sugar tax regulation to potentially impact future growth of energy drinks
COMPETITIVE LANDSCAPE
  • Red Bull (Vietnam) Co Ltd retains leadership of energy drinks
  • Strong growth for Wake-up 247 supported by strategic partnerships
CHANNELS
  • Small local grocers continues to lose share to alternative channels
  • Retail e-commerce makes further gains in 2025
CATEGORY DATA
  • Table 121 Off-trade Sales of Energy Drinks: Volume 2020-2025
  • Table 122 Off-trade Sales of Energy Drinks: Value 2020-2025
  • Table 123 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
  • Table 124 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
  • Table 125 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
  • Table 126 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
  • Table 127 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
  • Table 128 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
  • Table 129 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
  • Table 130 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
  • Table 131 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
  • Table 132 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
  • Sports Drinks in Vietnam
KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sports drinks in Vietnam: Navigating economic shifts and health trends
INDUSTRY PERFORMANCE
  • Despite marginal decline, overall demand for sport drinks remains high
  • 6-pack format continues to gain traction as practical solution
WHAT’S NEXT?
  • Sport drinks will continue to appeal to active consumers
  • Manufacturers will continue to focus on innovative products to attract customers.
  • Sugar tax regulation could potentially impact growth of sport drinks
COMPETITIVE LANDSCAPE
  • Suntory PepsiCo retains dominance of sport drinks in 2025
  • Pocari Sweat continues to make gains through various sponsorships
CHANNELS
  • Small local grocers benefits from close proximity to neighbourhoods
  • Retail e-commerce continues to make impressive gains
CATEGORY DATA
  • Table 133 Off-trade Sales of Sports Drinks: Volume 2020-2025
  • Table 134 Off-trade Sales of Sports Drinks: Value 2020-2025
  • Table 135 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
  • Table 136 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
  • Table 137 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
  • Table 138 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
  • Table 139 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
  • Table 140 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
  • Table 141 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
  • Table 142 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
  • Table 143 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
  • Table 144 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

Asian Speciality Drinks in Vietnam

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health, tourism, and digital channels fuel growth amidst evolving competition
INDUSTRY PERFORMANCE
  • On-trade’s performance offsets marginal off-trade decline for Asian speciality drinks
  • Rising presence of rice water drinks in Vietnam
WHAT’S NEXT?
  • Positive outlook to be driven by tourism and health trends
  • Opportunities for reduced sugar Asian speciality drinks
  • Innovation likely to focus on functionality to target specific health concerns
COMPETITIVE LANDSCAPE
  • Interfood maintains lead amidst growing fragmentation in Asian speciality drinks
  • Room for new players to emerge in competitive landscape
CHANNELS
  • Dominant small local grocers continues to lose share
  • E-commerce’s growth driven by convenience and attractive discounts
CATEGORY DATA
  • Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
  • Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
  • Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
  • Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
  • Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
  • Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
  • Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
  • Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
  • Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
  • Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
  • Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
  • Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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