Overview

• Online travel market size worldwide 2017-2028
• Online travel market scale SEA 2024, by country
• Direct GDP contribution of the tourism sector in Vietnam 2015-2021
• Consumer goods e-commerce spending in Vietnam 2023, by category
• GMV of online travel sector in Vietnam 2019-2025

Key indicators

• Online revenue share of the travel & tourism market in Vietnam 2020-2029
• Revenue of the travel & tourism industry in Vietnam 2020-2029
• Revenue per user of travel & tourism in Vietnam 2020-2029

Usage of OTAs

• Online travel agency usage Vietnam 2023
• Travel frequency among online booking users Vietnam 2021
• Purposes of using an online travel agency Vietnam 2023
• Timing of purchasing travel tickets via an online travel agency Vietnam 2023
• Timing of booking accommodation via an online travel agency Vietnam 2023
• Devices used for booking tickets or services via an online travel agency Vietnam 2023

Leading OTAs

• Most used online travel agencies Vietnam 2023
• Leading online travel agencies by awareness Vietnam 2021
• Top-of-mind online travel agencies among users Vietnam 2021

Consumer preferences

• Preferences of using travel agency versus online booking for hotels Vietnam 2021
• Preferences of booking package travel in Vietnam 2021
• Preferences of using travel agency versus online booking for flights Vietnam 2021
• Factors influencing online travel agency choices Vietnam 2021

Impacts of COVID-19

• Change in international tourist arrivals in Vietnam 2023, by means of transport
• COVID-19 impact on hotel occupancy rate in Vietnam 2019-H1 2020
• Intention to spend on big-ticket items Vietnam 2022, by category
• Consumer goods e-commerce spending growth in Vietnam 2023, by category

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