This report provides valuable insights about the behavior of Vietnamese consumers in 2024. Incorporating data from the Statista Consumer Insights Global survey, it comes equipped with valuable information about the consumers’ attitudes, their favorite social network brands, and a wide range of consumer-related topics. It helps you understand the viewpoints of Vietnamese consumers regarding economy, health, and mobility, and what their main challenges are. Also included in this report are the attitudes of the Vietnamese consumers regarding food and their most followed nutrition rules. You will also get to know everything about the impact of inflation on the Vietnamese consumers and their travel attitudes.

Table of contents

Topics of the report

Consumers in Vietnam Internet & social media E-commerce & retail Food & nutrition Media & digital media Mobility Finance & insurances Health Housing & household equipment Travel Services & eServices Demographics

Design of the survey

Method: Online survey Survey name: Consumer Insights Global survey Region: Vietnam Number of respondents: 2,087 Age of respondents: 18 to 64 years Type of respondents: residential online population Survey time period: April to June 2024