Consumers in Vietnam Sep 2024

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This report provides valuable insights about the behavior of Vietnamese consumers in 2024. Incorporating data from the Statista Consumer Insights Global survey, it comes equipped with valuable information about the consumers’ attitudes, their favorite social network brands, and a wide range of consumer-related topics. It helps you understand the viewpoints of Vietnamese consumers regarding economy, health, and mobility, and what their main challenges are.

Also included in this report are the attitudes of the Vietnamese consumers regarding food and their most followed nutrition rules. You will also get to know everything about the impact of inflation on the Vietnamese consumers and their travel attitudes.

Consumers in Vietnam
  • Consumers in Vietnam: important life aspects (1/2)
  • Consumers in Vietnam: important life aspects (2/2)
  • Consumers in Vietnam: personal economic situation
  • Consumers in Vietnam: brand awareness
  • Consumers in Vietnam: country’s economy
  • Consumers in Vietnam: challenges for the country
Internet & Social media
  • Internet & Social media: internet attitudes
  • Internet & Social media: internet home access
  • Internet & Social media: advertising attitudes
  • Internet & Social media: sources of information
  • Internet & Social media: social media usage
  • Internet & Social media: social network brands
eCommerce & Retail
  • eCommerce & retail: attitudes towards shopping in general
  • eCommerce & retail: interest in product categories
  • eCommerce & retail: offline purchases by category
  • eCommerce & retail: offline purchase channels
  • eCommerce & retail: attitudes towards online shopping
  • eCommerce & retail: online purchases by category
Food & Nutrition
  • Food & nutrition: attitudes
  • Food & nutrition: diets
  • Food & nutrition: product categories
  • Food & nutrition: purchase criteria
Media & Digital Media
  • Media & digital media: attitudes
  • Media & digital media: media usage
  • Media & digital media: digital video purchases
  • Media & digital media: digital music purchases
  • Media & digital media: print media & ePublishing
Mobility
  • Mobility: attitudes
  • Mobility: daily commuter
  • Mobility: vehicle ownership
  • Mobility: car propulsion systems
  • Mobility: car type
Finance & Insurance
  • Finance & insurance: financial attitudes
  • Finance & insurance: financial products
  • Finance & insurance: online payments
  • Finance & insurance: insurance attitudes
  • Finance & insurance: insurance ownership
Health
  • Health: attitudes
  • Health: healthcare behaviors
  • Health: health conditions
Consumer electronics & household appliances
  • Consumer electronics & household appliances: attitudes
  • Consumer electronics & household appliances: consumer electronics
  • Consumer electronics & household appliances: household goods
  • Consumer electronics & household appliances: smart home attitudes
Travel
  • Travel: attitudes
  • Travel: private travel
  • Travel: business travel
  • Travel: product bookings
  • Travel: online bookings
Services & eServices
  • Services & eServices: attitudes
  • Services & eServices: service usage
  • Services & eServices: online bookings
Demographics
  • Demographics: Gender & generations
  • Demographics: Education
  • Demographics: Employment status
  • Demographics: Community type
  • Demographics: Household type
  • Demographics: Marital status
  • Demographics: Religion
  • Demographics: Migrant background

Statista is a leading global data and business intelligence platform that provides reliable, up-to-date statistics, market data, and insights across a wide range of industries. Founded in 2007 and headquartered in Hamburg, Germany, Statista aggregates data from over 22,500 sources, including government reports, market research firms, trade publications, and scientific journals.

The platform offers data on more than 80,000 topics, making it an essential tool for business professionals, researchers, educators, and analysts. Its user-friendly interface allows easy access to charts, reports, forecasts, and infographics that support data-driven decision-making.

Statista also provides specialized services such as industry reports, market outlooks, and customized research solutions, catering to clients in fields such as finance, marketing, healthcare, and technology. With its global reach and commitment to data accuracy, Statista has become a trusted resource for understanding trends, comparing markets, and gaining competitive insights.

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