Consumers in Vietnam Nov 2025

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This report provides valuable insights about the behavior of Vietnamese consumers in 2024. Incorporating data from the Statista Consumer Insights Global survey, it comes equipped with valuable information about the consumers’ attitudes, their favorite social network brands, and a wide range of consumer-related topics. It helps you understand the viewpoints of Vietnamese consumers regarding economy, health, and mobility, and what their main challenges are.

Also included in this report are the attitudes of the Vietnamese consumers regarding food and their most followed nutrition rules. You will also get to know everything about the impact of inflation on the Vietnamese consumers and their travel attitudes.

Consumers in Vietnam
  • Consumers in Vietnam: important life aspects (1/3)
  • Consumers in Vietnam: important life aspects (2/3)
  • Consumers in Vietnam: important life aspects (3/3)
  • Consumers in Vietnam: personal economic situation
  • Consumers in Vietnam: brand awareness
  • Consumers in Vietnam: country’s economy
  • Consumers in Vietnam: challenges for the country (1/2)
  • Consumers in Vietnam: challenges for the country (2/2)
Marketing & Social media
  • Marketing & social media: attitudes (1/3)
  • Marketing & social media: attitudes (2/3)
  • Marketing & social media: attitudes (3/3)
  • Marketing & social media: website types
  • Marketing & social media: sources of information
  • Marketing & social media: social media usage
  • Marketing & social media: social network brands
  • Marketing & social media: instant messenger brands
eCommerce & Retail
  • eCommerce & retail: attitudes towards shopping in general
  • eCommerce & retail: interest in product categories
  • eCommerce & retail: purchase intention
  • eCommerce & retail: offline purchase channels
  • eCommerce & retail: offline purchases by category
  • eCommerce & retail: attitudes towards online shopping (1/2)
  • eCommerce & retail: attitudes towards online shopping (2/2)
  • eCommerce & retail: online purchases by category
  • eCommerce & retail: online shops
Food & Nutrition
  • Food & nutrition: attitudes (1/3)
  • Food & nutrition: attitudes (2/3)
  • Food & nutrition: attitudes (3/3)
  • Food & nutrition: diets
  • Food & nutrition: product categories
  • Food & nutrition: purchase locations
  • Food & nutrition: purchase criteria
  • Food & nutrition: grocery store brands
  • Food & nutrition: online shopping
  • Food & nutrition: online food store brands
Fashion
  • Fashion: attitudes
  • Fashion: clothing items
  • Fashion: Shoes & accessories
  • Fashion: Fashion brands
  • Fashion: Sports / outdoor fashion brands
Internet & Devices
  • Internet & devices: attitudes (1/2)
  • Internet & devices: attitudes (2/2)
  • Internet & devices: home access
  • Internet & devices: internet provider brands
  • Internet & devices: mobile internet data
  • Internet & devices: mobile internet carrier brands
  • Internet & devices: smartphone brands
Media & Digital Media
  • Media & digital media: attitudes (1/2)
  • Media & digital media: attitudes (2/2)
  • Media & digital media: media usage
  • Media & digital media: digital video purchases
  • Media & digital media: video-on-demand brands
  • Media & digital media: film and show preference by genre
  • Media & digital media: digital music purchases (1/2)
  • Media & digital media: digital music purchases (2/2)
  • Media & digital media: digital music brands
  • Media & digital media: music and show preference by genre
  • Media & digital media: cable and satellite brands
  • Media & digital media: drivers of payment for video or audio content
  • Media & digital media: print media & ePublishing
  • Media & digital media: print daily newspaper brands
  • Media & digital media: online news service providers
Mobility
  • Mobility: attitudes (1/2)
  • Mobility: attitudes (2/2)
  • Mobility: daily commuter
  • Mobility: vehicle ownership
  • Mobility: car propulsion systems (1/2)
  • Mobility: car propulsion systems (2/2)
  • Mobility: car type
  • Mobility: car makes
  • Mobility: transportation
Finance & Insurance
  • Finance & insurance: financial attitudes (1/2)
  • Finance & insurance: financial attitudes (2/2)
  • Finance & insurance: banking brands
  • Finance & insurance: financial products (1/2)
  • Finance & insurance: financial products (2/2)
  • Finance & insurance: online payments
  • Finance & insurance: online payment brands
  • Finance & insurance: mobile payments
  • Finance & insurance: mobile payment brands
  • Finance & insurance: insurance attitudes (1/2)
  • Finance & insurance: insurance attitudes (2/2)
  • Finance & insurance: insurance ownership
  • Finance & insurance: insurance purchase
  • Finance & insurance: car insurance companies
  • Finance & insurance: home insurance companies
Health
  • Health: attitudes (1/2)
  • Health: attitudes (2/2)
  • Health: personal health
  • Health: health conditions
  • Health: healthcare behaviors
  • Health: medication purchases (1/2)
  • Health: medication purchases (2/2)
  • Health: apps
Personal care
  • Personal care: attitudes (1/2)
  • Personal care: attitudes (2/2)
  • Personal care: skin types
  • Personal care: personal care products
  • Personal care: cosmetics shopper
  • Personal care: personal care brands
Consumer electronics & household appliances
  • Consumer electronics & household appliances: attitudes
  • Consumer electronics & household appliances: consumer electronics (1/2)
  • Consumer electronics & household appliances: consumer electronics (2/2)
  • Consumer electronics & household appliances: TV brands
  • Consumer electronics & household appliances: laptop brands
  • Consumer electronics & household appliances: headphone brands
  • Consumer electronics & household appliances: tablet brands
  • Consumer electronics & household appliances: desktop PC brands
  • Consumer electronics & household appliances: fitness tracker / smartwatch brands
  • Consumer electronics & household appliances: household goods
  • Consumer electronics & household appliances: refrigerator brands
  • Consumer electronics & household appliances: washing machine brands
  • Consumer electronics & household appliances: smart home attitudes
  • Consumer electronics & household appliances: smart home devices
  • Consumer electronics & household appliances: smart speaker brands
Travel
  • Travel: attitudes (1/2)
  • Travel: attitudes (2/2)
  • Travel: private travel (1/3)
  • Travel: private travel (2/3)
  • Travel: private travel (3/3)
  • Travel: business travel
  • Travel: product bookings
  • Travel: online bookings
  • Travel: online flight ticket provider brands
  • Travel: airlines brands
  • Travel: car rental brands
  • Travel: online accommodation brands
  • Travel: package holiday brands
Services & eServices
  • Services & eServices: attitudes (1/2)
  • Services & eServices: attitudes (2/2)
  • Services & eServices: service usage (1/2)
  • Services & eServices: service usage (2/2)
  • Services & eServices: online bookings
  • Services & eServices: event tickets
  • Services & eServices: online event ticket brands
  • Services & eServices: online restaurant delivery brands
  • Services & eServices: fitness and health services
  • Services & eServices: education & learning service
Demographics
  • Demographics: gender & generations
  • Demographics: education
  • Demographics: employment status
  • Demographics: community type
  • Demographics: household type
  • Demographics: marital status
  • Demographics: religion
  • Demographics: migrant background
  • Demographics: LGBTQ+ status

Statista is a leading global data and business intelligence platform that provides reliable, up-to-date statistics, market data, and insights across a wide range of industries. Founded in 2007 and headquartered in Hamburg, Germany, Statista aggregates data from over 22,500 sources, including government reports, market research firms, trade publications, and scientific journals.

The platform offers data on more than 80,000 topics, making it an essential tool for business professionals, researchers, educators, and analysts. Its user-friendly interface allows easy access to charts, reports, forecasts, and infographics that support data-driven decision-making.

Statista also provides specialized services such as industry reports, market outlooks, and customized research solutions, catering to clients in fields such as finance, marketing, healthcare, and technology. With its global reach and commitment to data accuracy, Statista has become a trusted resource for understanding trends, comparing markets, and gaining competitive insights.

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