Vietnam: Consumer Profile Oct 2024

100.000 ₫

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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Vietnam report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Vietnam report answers:
  • How is the consumer mindset in Vietnam changing? In Vietnam, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Vietnam purchase decisions?
  • Where and how do consumers shop in Vietnam?
  • What health-related activities do consumers in Vietnam participate in?
  • What megatrends should I focus on in Vietnam (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Introduction
  • Scope
  • Key findings
  • Key drivers affecting consumers in Vietnam in 2023
  • How developments today shape the consumer of tomorrow
Population and society
  • Today 2023: Declining birth rates limiting overall population growth
  • Today: Nearly one in four Vietnamese are under the age of 14
  • Unhealthy diets result in raised cholesterol levels among Vietnamese
  • Tomorrow 2040: Despite rising retirement age, old-age dependency ratio to increase
  • Tomorrow: Millennials’ market influence to become significant owing to their size
  • Ho Chi Minh City to remain Vietnam’s economic hub
  • Opportunities for growth
  • Case Study: MindX expands its nationwide edtech opportunities
Households and homes
  • Today 2023: Single-person households experiencing rapid growth as birth rates decline
  • Today: Traditional family lifestyles maintain dominance of households with children
  • Majority of Vietnamese are the owners of their homes
  • Tomorrow 2040: Internet connectivity to become universal throughout Vietnam
  • Tomorrow: Traditional gender roles will continue to shape household dynamics
  • Rapid digitisation will ensure greater technological innovation and convenience
  • Opportunities for growth
  • Case Study: Luxstay making inbounds into local tourism industry
Income and expenditure
  • Today 2023: Middle class expansion stagnates as economic growth is restricted
  • Today: Inflation slightly subdued, but remains elevated compared to previous years
  • Financial literacy increasing as unbanked population continues to shrink
  • Tomorrow 2040: Sustained economic growth will support the expanding middle class
  • Tomorrow: Wealth management supports greater financial security
  • Ho Chi Minh City to remain an economic hub owing to high consumer expenditure
  • Opportunities for growth
  • Case Study: Finhay supporting wealth management by encouraging financial investments
Lifestyles
  • Key findings consumer survey
  • Financial security supports millennials’ willingness to pay premium prices for goods
  • Cost-conscious consumers showing greater willingness for private label
  • Vietnamese actively trying to reduce effects of climate change in their country
  • Saving mindset ensures confidence in financial ability
  • Upskilling and further education strong enablers for career development
  • Opportunities for growth
Lifestyles
  • Case Study: The 31 champions a holistic approach to sustainable lifestyles
Conclusion
  • Key takeaways

Euromonitor International is a leading independent provider of global market research, data, and analysis. Headquartered in London and founded in 1972, Euromonitor specializes in delivering strategic intelligence on industries, economies, and consumers worldwide.

The company offers detailed reports, statistics, and expert insights across more than 100 countries and 30 industries, with a strong focus on consumer markets. Its flagship platform, Passport, is widely used by business professionals, analysts, and academic institutions for market sizing, forecasting, competitive analysis, and consumer trends.

Euromonitor’s research methodology combines in-depth primary research, expert analysis, and robust data modeling, ensuring comprehensive and reliable information. The firm also provides custom consulting services to help organizations identify growth opportunities, understand market dynamics, and make informed strategic decisions.

With a strong global network of analysts and a reputation for high-quality data, Euromonitor is a trusted partner for companies aiming to navigate the complexities of global markets and stay ahead of trends.

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