This report analyses consumers that answered ''News websites and apps'' to the multi-pick question ''Which of these types of websites and online services have you used in the past 4 weeks?''. With it, you get a comprehensive overview of news website readers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark news website readers in Vietnam (''target group'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated regularly and is based on data from the Statista Global Consumer Survey.

Table of contents

Demographic profile

Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam

Consumer lifestyle

Most important aspects of life for consumers in Vietnam Top 10 interests of news website readers in Vietnam Top 10 hobbies and leisure activities of news website readers in Vietnam

Consumer attitudes

Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to news website readers Political attitudes of consumers in Vietnam

Marketing touchpoints

Top 10 places where news website readers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks