Apparel and Footwear in Vietnam

EXECUTIVE SUMMARY

• Economic pressures drive promotional intensity and digital acceleration

KEY DATA FINDINGS

• Chart 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Price sensitivity and promotional intensity shape modest growth
• Chart 2 ACFC Private Sale Returns to Hanoi in Summer 2025
• Sustainability and innovation in materials reshape consumer appeal
• Chart 3 Owen Introduces Ultra Modal High-Tech Following Tech-Infused Sustainability Trend

WHAT’S NEXT?

• AI and innovation expected to drive premiumisation
• Online shopping and functional design to reshape retail landscape
• Chart 4 Analyst Insight
• Circular fashion and ethical production to gain momentum
• Chart 5 The Journey of Many Used Clothes in Vietnam

COMPETITIVE LANDSCAPE

• International brands leverage digital agility to maintain leadership
• Local brands compete on pricing and innovation amid economic pressure

CHANNELS

• Offline retains dominance whilst e-commerce accelerates share gain

ECONOMIC CONTEXT

• Chart 6 Real GDP Growth and Inflation 2020-2030
• Chart 7 PEST Analysis in Vietnam 2025

CONSUMER CONTEXT

• Chart 8 Key Insights on Consumers in Vietnam 2025
• Chart 9 Consumer Landscape in Vietnam 2025

SOURCES

• Summary 1 Research Sources

Childrenswear in Vietnam

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Material innovation and omnichannel expansion set to guide steady growth
• Chart 10 Key Trends 2025

INDUSTRY PERFORMANCE

• Value-led growth amid softer demand
• Chart 11 AvaKids Launched Regular Discounts of up to 50% for Childrenswear in 2025
• Promotions and price sensitivity shape purchasing patterns
• Chart 12 Mega Discount at the Shopping Season programme in Ho Chi Minh City
• Tourism recovery supports demand for casual and occasion wear

WHAT’S NEXT?

• Forecast growth and emerging purchasing patterns
• Chart 13 Analyst Insight
• Technology and materials to guide future product development
• Navigating the sustainable shift in Vietnam’s childrenswear

COMPETITIVE LANDSCAPE

• Brand familiarity and broad reach support leading positions
• Seasonal activities support brand visibility and engagement
• Chart 14 Rabity’s Vietnam Independence Day Short-Sleeve T-Shirt for Boys/Girls

CHANNELS

Apparel Accessories in Vietnam

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Digital engagement and functional design expected to guide future performance
• Chart 15 Key Trends 2025

INDUSTRY PERFORMANCE

• Selective spending shaped overall category performance
• Chart 16 Da Nang Mega Sale 2025: Boosting Local Economy
• Travel activity supported demand for specific accessories

WHAT’S NEXT?

• Steady value growth expected across the forecast period
• Technology adoption expected to guide future product development
• Chart 17 Analyst Insight
• Younger consumers to shape style direction and design priorities
• Chart 18 Fashion and Accessories Market for National Day Celebration

COMPETITIVE LANDSCAPE

• International brands maintained strong visibility in a fragmented market
• Domestic, unbranded and digitalfirst challengers played a significant role

CHANNELS

• Online channels gained importance as purchase behaviour continued to shift

Menswear in Vietnam

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Digital capabilities and sustainability credentials define future success
• Chart 19 Key Trends 2025

INDUSTRY PERFORMANCE

• Economic pressures and promotional activity shape category performance
• How Gen Z and local brands are redefining Vietnamese style
• The rise of protective and performance menswear in Vietnam
• Chart 20 Owen Introduces Ultra Modal High-Tech following Tech-Infused Sustainability Trend

WHAT’S NEXT?

• Evolving consumer priorities set to drive steady category expansion
• Sustainability and inclusivity expected to define competitive positioning
• How AI-powered marketing and digital platforms are reshaping retail
• Chart 21 Analyst Insight

COMPETITIVE LANDSCAPE

• Market fragmentation maintained amid mixed brand performance

CHANNELS

• Offline retail maintains leadership despite share erosion

Womenswear in Vietnam

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Adapting to digital commerce and sustainability demands
• Chart 22 Key Trends 2025

INDUSTRY PERFORMANCE

• Economic uncertainty tempers growth momentum across womenswear
• Promotional intensity and functional innovation support category resilience
• Resale and rental platforms erode primary market sales
• Chart 23 Gen Z Saving Style: Limiting Purchases, Increasing Used Clothing Rentals

WHAT’S NEXT?

• Evolving consumer priorities set to drive steady category expansion
• The future of interactive and AI-driven shopping
• Chart 24 Analyst Insight
• Sustainability and inclusivity expected to define competitive positioning
• Chart 25 Vietnam’s Youth: Global Student Fashion Week 2025

COMPETITIVE LANDSCAPE

• Market fragmentation maintained amid international brand dominance

CHANNELS

• Digital channels gain ground through livestream and social commerce integration

Jeans in Vietnam

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value resilience and functional innovation to guide category recovery
• Chart 26 Key Trends 2025

INDUSTRY PERFORMANCE

• Selective spending and discounting shape category performance
• Market polarisation dictates divergent price tier performance
• Local brands leverage sustainability and value-driven innovation to compete

WHAT’S NEXT?

• Technical innovation and personalised engagement to guide recovery
• Chart 27 ProCool Jeans Feature New tech Innovation by IconDenim to Attract Consumers
• Segmented growth to be driven by premiumisation
• How social commerce and AI-driven innovation are reshaping demand
• Chart 28 Analyst Insight

COMPETITIVE LANDSCAPE

• Diverse retail presence and digital agility define company rankings
• CHANNELS
• Digital integration and market polarisation redefine distribution

Hosiery in Vietnam

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Practical styles and digital commerce expansion shapes modest category growth
• Chart 29 Key Trends 2025

INDUSTRY PERFORMANCE

• Mobility-led demand and heavy discounting shape value growth
• Nonsheer hosiery outperforms, boosted by travel and athletic needs
• Chart2 Lak Culture Half Marathon 2025: A Cultural and Sporting Experience
• Advanced materials and functional design

WHAT’S NEXT?

• Active lifestyles and performance features support future growth
• Technology and sustainability set the direction for product innovation

COMPETITIVE LANDSCAPE

• Leading companies and brands anchor a fragmented landscape
• Digital-first local players emerge as credible challengers

CHANNELS

• Online and social commerce gain momentum

Footwear in Vietnam

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Fragmented landscape adapts through innovation and channel diversification
• Chart 30 Key Trends 2025

INDUSTRY PERFORMANCE

• Economic uncertainty tempers growth momentum across footwear
• Promotional intensity and tourism recovery support category resilience
• Chart 31 Lazada Mega Sale: Flash Deals, Combo Discounts and Group Buying
• Expanding sports event calendar creates opportunities for targeted brand activation

WHAT’S NEXT?

• Brighter economic outlook set to underpin consistent category expansion
• Digital adoption and high-tech product development to accelerate market evolution
• Chart 32 Hunter Velocity Collection 2K25 – Versatile Sneakers for Busy Women
• Sustainability priorities and versatile design to gain prominence
• Chart 33 Analyst Insight

COMPETITIVE LANDSCAPE

• Fragmentation persists as international and local brands compete on distinct value propositions

CHANNELS

• Offline retail maintains dominance whilst digital channels gain structural importance

Sportswear in Vietnam

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Economic pressures and innovation shape resilient sportswear in Vietnam
• Chart 34 Key Trends 2025

INDUSTRY PERFORMANCE

• Economic pressures temper sportswear’s growth in 2025
• Government sports initiatives set to benefit established players
• Chart 35 Da Nang Develops Potential for Sports Tourism
• How functional design is serving new social fitness trends
• Chart 36 PICKLE UP, MATE UP – Coolmate’s Pickleball Collection Inspires Connection and Activity

WHAT’S NEXT?

• Innovation and technology expected to drive sportswear growth
• Meeting the demand for adaptable activewear in Vietnam
• Sustainability and inclusivity trend to gain stronger momentum
• Chart 37 Analyst Insight

COMPETITIVE LANDSCAPE

• International brands maintain strength amid intensified promotional activity

CHANNELS

• Offline retail maintains dominance as consumers seek in-store experiences

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