Apparel and Footwear in Vietnam Jan 2025

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Overview:

Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Childrenswear
  • Apparel and Accessories
  • Menswear
  • Womenswear
  • Jeans
  • Hosiery
  • Footwear
  • Sportswear

If you're in the Apparel and Footwear industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Apparel and Footwear in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country
This report answers:
  • What is the market size of Apparel and Footwear in Vietnam?
  • Which are the leading brands in Vietnam?
  • How are products distributed in Vietnam?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Apparel and Footwear in Vietnam?
  • Where is future growth expected to be most dynamic?

Apparel and Footwear in Vietnam

EXECUTIVE SUMMARY
  • Apparel and footwear in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
  • Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources

Childrenswear in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Childrenswear records healthy volume and value growth rates in 2024
  • Sustainable materials are welcomed by consumers
  • Retail e-commerce continues to gain share in childrenswear in Vietnam
PROSPECTS AND OPPORTUNITIES
  • Childrenswear set to see healthy growth thanks to a better economic performance
  • Local brands expected to be increasingly favoured by Vietnamese consumers
  • The presence of sustainable products will continue to increase in the future
CATEGORY DATA
  • Table 13 Sales of Childrenswear by Category: Volume 2019-2024
  • Table 14 Sales of Childrenswear by Category: Value 2019-2024
  • Table 15 Sales of Childrenswear by Category: % Volume Growth 2019-2024
  • Table 16 Sales of Childrenswear by Category: % Value Growth 2019-2024
  • Table 17 NBO Company Shares of Childrenswear: % Value 2020-2024
  • Table 18 LBN Brand Shares of Childrenswear: % Value 2021-2024
  • Table 19 Forecast Sales of Childrenswear by Category: Volume 2024-2029
  • Table 20 Forecast Sales of Childrenswear by Category: Value 2024-2029
  • Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
  • Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029

Apparel Accessories in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Inflation and gloomy economy affect the growth rate of apparel accessories
  • Hats/caps records the strongest value growth rate in 2024
  • Mass brands and unbranded products see stronger growth than premium and luxury brands due to inflation
PROSPECTS AND OPPORTUNITIES
  • Brighter economy and gradual recovery of tourism set to boost value sales of apparel accessories
  • Scarves expected to record the fastest CAGR in the future
  • Live-streaming will continue to help boost value sales of apparel accessories
CATEGORY DATA
  • Table 23 Sales of Apparel Accessories by Category: Volume 2019-2024
  • Table 24 Sales of Apparel Accessories by Category: Value 2019-2024
  • Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
  • Table 26 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
  • Table 27 NBO Company Shares of Apparel Accessories: % Value 2020-2024
  • Table 28 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
  • Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
  • Table 30 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
  • Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
  • Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029

Menswear in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Menswear grows slightly in 2024 thanks to gradual economic recovery
  • More innovative and sustainable products are launched by companies to attract customers
  • Local brands have attracted more attention from Vietnamese consumers
PROSPECTS AND OPPORTUNITIES
  • Brighter economic performance will boost the growth of menswear in the forecast period
  • Sustainable products attract attention from both players and customers
  • Retail e-commerce set to see gradual growth in the future, especially thanks to TikTok
CATEGORY DATA
  • Table 33 Sales of Menswear by Category: Volume 2019-2024
  • Table 34 Sales of Menswear by Category: Value 2019-2024
  • Table 35 Sales of Menswear by Category: % Volume Growth 2019-2024
  • Table 36 Sales of Menswear by Category: % Value Growth 2019-2024
  • Table 37 NBO Company Shares of Menswear: % Value 2020-2024
  • Table 38 LBN Brand Shares of Menswear: % Value 2021-2024
  • Table 39 NBO Company Shares of Men’s Nightwear: % Value 2020-2024
  • Table 40 LBN Brand Shares of Men’s Nightwear: % Value 2021-2024
  • Table 41 NBO Company Shares of Men’s Outerwear: % Value 2020-2024
  • Table 42 LBN Brand Shares of Men’s Outerwear: % Value 2021-2024
  • Table 43 NBO Company Shares of Men’s Swimwear: % Value 2020-2024
  • Table 44 LBN Brand Shares of Men’s Swimwear: % Value 2021-2024
  • Table 45 NBO Company Shares of Men’s Underwear: % Value 2020-2024
  • Table 46 LBN Brand Shares of Men’s Underwear: % Value 2021-2024
  • Table 47 Forecast Sales of Menswear by Category: Volume 2024-2029
  • Table 48 Forecast Sales of Menswear by Category: Value 2024-2029
  • Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
  • Table 50 Forecast Sales of Menswear by Category: % Value Growth 2024-2029

Womenswear in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Womenswear records a slight rebound in 2024 in value and volume terms
  • Retail e-commerce continues to gain share of distribution in womenswear in Vietnam
  • Fast fashion brands continue to gain favour amongst Vietnamese consumers
PROSPECTS AND OPPORTUNITIES
  • Womenswear set to see healthy growth thanks to economic recovery and fast fashion
  • Sustainable fashion will continue to attract attention from Vietnamese consumers
  • AI will start to penetrate the fashion industry in Vietnam over the forecast period
CATEGORY DATA
  • Table 51 Sales of Womenswear by Category: Volume 2019-2024
  • Table 52 Sales of Womenswear by Category: Value 2019-2024
  • Table 53 Sales of Womenswear by Category: % Volume Growth 2019-2024
  • Table 54 Sales of Womenswear by Category: % Value Growth 2019-2024
  • Table 55 NBO Company Shares of Womenswear: % Value 2020-2024
  • Table 56 LBN Brand Shares of Womenswear: % Value 2021-2024
  • Table 57 NBO Company Shares of Women's Nightwear: % Value 2020-2024
  • Table 58 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
  • Table 59 NBO Company Shares of Women's Outerwear: % Value 2020-2024
  • Table 60 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
  • Table 61 NBO Company Shares of Women’s Swimwear: % Value 2020-2024
  • Table 62 LBN Brand Shares of Women’s Swimwear: % Value 2021-2024
  • Table 63 NBO Company Shares of Women's Underwear: % Value 2020-2024
  • Table 64 LBN Brand Shares of Women's Underwear: % Value 2021-2024
  • Table 65 Forecast Sales of Womenswear by Category: Volume 2024-2029
  • Table 66 Forecast Sales of Womenswear by Category: Value 2024-2029
  • Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
  • Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029

Jeans in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Jeans begins to rebound slightly in value terms in 2024
  • Super premium and standard jeans witness value declines
  • Super light jeans are attracting attention from Vietnamese consumers
PROSPECTS AND OPPORTUNITIES
  • Brighter economic performance will boost the performance of jeans in the future
  • Retail sales of jeans expected to be boosted by online shopping
  • Innovative products will encourage consumers to purchase jeans in the future
CATEGORY DATA
  • Table 69 Sales of Jeans by Category: Volume 2019-2024
  • Table 70 Sales of Jeans by Category: Value 2019-2024
  • Table 71 Sales of Jeans by Category: % Volume Growth 2019-2024
  • Table 72 Sales of Jeans by Category: % Value Growth 2019-2024
  • Table 73 Sales of Men’s Jeans by Category: Volume 2019-2024
  • Table 74 Sales of Men’s Jeans by Category: Value 2019-2024
  • Table 75 Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
  • Table 76 Sales of Men’s Jeans by Category: % Value Growth 2019-2024
  • Table 77 Sales of Women’s Jeans by Category: Volume 2019-2024
  • Table 78 Sales of Women’s Jeans by Category: Value 2019-2024
  • Table 79 Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
  • Table 80 Sales of Women’s Jeans by Category: % Value Growth 2019-2024
  • Table 81 NBO Company Shares of Jeans: % Value 2020-2024
  • Table 82 LBN Brand Shares of Jeans: % Value 2021-2024
  • Table 83 Forecast Sales of Jeans by Category: Volume 2024-2029
  • Table 84 Forecast Sales of Jeans by Category: Value 2024-2029
  • Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
  • Table 86 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
  • Table 87 Forecast Sales of Men’s Jeans by Category: Volume 2024-2029
  • Table 88 Forecast Sales of Men’s Jeans by Category: Value 2024-2029
  • Table 89 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2024-2029
  • Table 90 Forecast Sales of Men’s Jeans by Category: % Value Growth 2024-2029
  • Table 91 Forecast Sales of Women’s Jeans by Category: Volume 2024-2029
  • Table 92 Forecast Sales of Women’s Jeans by Category: Value 2024-2029
  • Table 93 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2024-2029
  • Table 94 Forecast Sales of Women’s Jeans by Category: % Value Growth 2024-2029

Hosiery in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Hosiery records growth in value and volume terms in 2024
  • Unbranded and counterfeit products continue to dominate
  • Non-sheer hosiery experiences the fastest growth in value terms in 2024
PROSPECTS AND OPPORTUNITIES
  • Increasing fitness trend and the popularity of travelling to run marathons will boost demand for hosiery
  • Sustainable products will contribute to the growth of hosiery in the future
  • Retail e-commerce will account for a higher share of hosiery distribution in the future
CATEGORY DATA
  • Table 95 Sales of Hosiery by Category: Volume 2019-2024
  • Table 96 Sales of Hosiery by Category: Value 2019-2024
  • Table 97 Sales of Hosiery by Category: % Volume Growth 2019-2024
  • Table 98 Sales of Hosiery by Category: % Value Growth 2019-2024
  • Table 99 NBO Company Shares of Hosiery: % Value 2020-2024
  • Table 100 LBN Brand Shares of Hosiery: % Value 2021-2024
  • Table 101 Forecast Sales of Hosiery by Category: Volume 2024-2029
  • Table 102 Forecast Sales of Hosiery by Category: Value 2024-2029
  • Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
  • Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029

Footwear in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Inflation and slower economic performance prevent volume growth of footwear
  • Children’s footwear records the fastest growth rates in 2024
  • Retail e-commerce continues to grow its share of sales of footwear in Vietnam
PROSPECTS AND OPPORTUNITIES
  • Footwear expected to grow gradually thanks to brighter economic performance
  • The presence of eco-friendly footwear expected to increase in Vietnam
  • Sports footwear set to record dynamic growth moving forward
CATEGORY DATA
  • Table 105 Sales of Footwear by Category: Volume 2019-2024
  • Table 106 Sales of Footwear by Category: Value 2019-2024
  • Table 107 Sales of Footwear by Category: % Volume Growth 2019-2024
  • Table 108 Sales of Footwear by Category: % Value Growth 2019-2024
  • Table 109 NBO Company Shares of Footwear: % Value 2020-2024
  • Table 110 LBN Brand Shares of Footwear: % Value 2021-2024
  • Table 111 Distribution of Footwear by Format: % Value 2019-2024
  • Table 112 Forecast Sales of Footwear by Category: Volume 2024-2029
  • Table 113 Forecast Sales of Footwear by Category: Value 2024-2029
  • Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
  • Table 115 Forecast Sales of Footwear by Category: % Value Growth 2024-2029

Sportswear in Vietnam

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sportswear records dynamic retail current value growth in 2024
  • Performance footwear records the strongest value growth in sports footwear in 2024
  • International brands continue to lead sportswear in Vietnam in 2024
PROSPECTS AND OPPORTUNITIES
  • Sportswear will continue to grow due to the fitness trend and better economic performance
  • Online shopping through e-commerce platforms and TikTok set to gradually increase in the future
  • Activewear trend expected to boost the growth of sportswear in the future
CATEGORY DATA
  • Table 116 Sales of Sportswear by Category: Value 2019-2024
  • Table 117 Sales of Sportswear by Category: % Value Growth 2019-2024
  • Table 118 NBO Company Shares of Sportswear: % Value 2020-2024
  • Table 119 LBN Brand Shares of Sportswear: % Value 2021-2024
  • Table 120 Distribution of Sportswear by Format: % Value 2019-2024
  • Table 121 Forecast Sales of Sportswear by Category: Value 2024-2029
  • Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029

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