Overview: The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change. Each Country Briefing covers one of these topics: Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks. Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market. Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies. Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills. Commodities: Insights on key sectors directly related to the environmental commodities of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and commodities trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

Overview: Understand the latest market trends and future growth opportunities for the Pet Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Cat Food Dog Food Other Pet Food Pet Products If you're in the Pet Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Pet Care in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Pet Care in Vietnam? Which are the leading brands in Pet Care in Vietnam? How are products distributed in Pet Care in Vietnam? How is the rise of e-commerce impacting the retail environment and consumer engagement? How are fashions and values in human food echoed in food for pets? How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth? Where is future growth expected to be most dynamic?

Overview: The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change. Each Country Briefing covers one of these topics: Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks. Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market. Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies. Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills. Commodities: Insights on key sectors directly related to the environmental commodities of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and commodities trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

Overview: The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future. The Consumers in Vietnam report includes: Snapshot of the population Analysis of changing population structures A look at the diversity of the population Breakdown of the biggest cities by population size Vital statistics Historic and forecast data This report answers: What is the population size? Is the population ageing? How diverse is the population? What are the levels of urbanisation? How is the population set to change over time? What is the overall health of the population? Do we need to broaden our consumer base? Will our target market continue to grow? Are there opportunities to explore untapped potential?

Overview: Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Baby and Child-Specific Products Bath and Shower Colour Cosmetics Deodorants Depilatories Fragrances Hair Care Men's Grooming Oral Care Skin Care Sun Care Premium Beauty and Personal Care Mass Beauty and Personal Care If you're in the Beauty and Personal Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Beauty and Personal Care in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Beauty and Personal Care in Vietnam? Which are the leading brands in Vietnam? How are products distributed in Vietnam? To what extent is e-commerce changing the retail environment and consumer demand? How are sales of mass versus premium beauty products evolving? Which products are seeing rising demand in the wake of COVID-19? Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others? How is the macroeconomic environment shaping demand? Where is future growth expected to be most dynamic?

Overview: Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Away-From-Home Tissue and Hygiene Retail Adult Incontinence Nappies/Diapers/Pants Sanitary Protection Wipes Retail Tissue RX/Reimbursement Adult Incontinence If you're in the Tissue and Hygiene industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Tissue and Hygiene in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Tissue and Hygiene in Vietnam? Which are the leading brands in Tissue and Hygiene in Vietnam? How are products distributed in Tissue and Hygiene in Vietnam? How is the rise of e-commerce changing the retail and competitive landscape? How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown? How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products? Where is future growth expected to be most dynamic? How important will sustainability and recycling be in generating future growth?

Overview: Understand the latest market trends and future growth opportunities for the Packaging industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types. If you're in the Packaging industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Packaging in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Packaging in Vietnam? Which are the major pack types and how are they performing in Vietnam? Have there been any packaging legislative changes in the past 12 months? How are consumption trends impacting the packaging landscape? What are the key trends and latest product developments in packaging? How important are sustainability and recycling to consumers in Vietnam? Where is future growth expected to be most significant?

Overview: Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Cafés/Bars Full-Service Restaurants Limited-Service Restaurants Self-Service Cafeterias Street Stalls/Kiosks Consumer Foodservice by Location If you're in the Consumer Foodservice industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Consumer Foodservice in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Consumer Foodservice in Vietnam? Which are the leading brands in Consumer Foodservice in Vietnam? How are multinational and local operators competing and expanding in Vietnam? How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in Vietnam? How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges? How significant are health considerations in shaping the future of Consumer Foodservice in Vietnam? Which of these trends hold the greatest potential demand? Where is future growth expected to be most dynamic?

Overview: Understand the latest market trends and future growth opportunities for the Retailing industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Convenience Stores Discounters Hypermarkets Supermarkets Traditional Grocery Retailers Apparel and Footwear Specialist Retailers Electronics and Appliance Specialist Retailers Health and Beauty Specialist Retailers Home and Garden Specialist Retailers Department Stores Variety Stores Warehouse Clubs Direct Selling Homeshopping Vending If you're in the Retailing industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Retailing in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Retailing in Vietnam? Which are the leading retailers in Retailing in Vietnam? How are products distributed in Retailing in Vietnam? How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail? How significant are discounters and private label in Vietnam? How has the impact of COVID-19 and national lockdown impacted consumer demand? Which formats have benefited the most from stockpiling and enforced home seclusion? How will the wider economic impact of COVID-19 shape the retail landscape in the future? Where is future growth expected to be most dynamic?

Overview: Understand the latest market trends and future growth opportunities for the Consumer Lending industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. If you're in the Consumer Lending industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Consumer Lending in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Consumer Lending in Vietnam? What are the major trends key to understanding Consumer Lending in Vietnam? How has COVID-19, recession and macroeconomic volatility impacted the market? How long will the market take to recover? What are the opportunities now? How will political context and shifting cultural values shape future growth? Where is future growth expected to be most dynamic?

Overview: The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change. Each Country Briefing covers one of these topics: Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks. Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market. Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies. Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills. Commodities: Insights on key sectors directly related to the environmental commodities of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and commodities trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line. The briefings cover 103 countries and identify topics of crucial interest to planners, marketers and researchers.