This report analyses consumers that answered ''Full-size / large SUV (e.g. Volkswagen Tiguan, Audi Q5)'' to the single-pick question ''What vehicle type is your primarily used car?''. With it, you get a comprehensive overview of full-size SUV owners in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark full-size SUV owners in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

This report analyses consumers that answered ''LinkedIn'' to the multi-pick question ''What social media platforms do you use regularly?''. With it, you get a comprehensive overview of LinkedIn users in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark LinkedIn users in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

This report analyses consumers that answered ''Yes, for electricity and lighting'' to the multi-pick question ''Do you own Smart Home devices – i.e. devices that you can control via a smartphone / an internet connection?''. With it, you get a comprehensive overview of owners of smart home devices for electricity and lighting in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark owners of smart home devices for electricity and lighting in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

This report analyses consumers that answered ''Car rentals'' to the multi-pick question ''Which of these travel products have you booked in the past 12 months?''. With it, you get a comprehensive overview of car rental users in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark car rental users in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

This report analyses consumers that answered ''Instagram'' to the multi-pick question ''What social media platforms do you use regularly?''. With it, you get a comprehensive overview of Instagram users in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Instagram users in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

This report analyses consumers that answered ''Personal liability insurance'' to the multi-pick question ''Which of these insurances do you currently have?''. With it, you get a comprehensive overview of personal liability insurance owners in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark personal liability insurance owners in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Vietnam is a relatively safe market for business operations, given low risks of violent crime and terrorist threats. While the market has territorial disputes with Mainland China in the South China Sea, the overall risk of interstate conflict is low. Crime, Security & Defence Report The Report examines the crime and security risks faced by foreign business travellers and other expatriates, and organizations operating in Vietnam, utilising the BMI’s Crime and Security Risk Index of 170 states worldwide. It also provides detailed research and data on defence expenditure and trade in Vietnam. Conflict Risk: This section assesses the risk of interstate and internal conflict and identifies key risk flashpoints and geographical areas. It examines possible triggers for military confrontation and the threat of terrorism and political violence, balanced against the strength of the military against potential aggressors, the strategic international environment and counter-terrorism capabilities. Vulnerability to Crime: This indicator assesses the risk of crimes to the person and to property, from both a violent and petty crime perspective. It also examines the extent of organised crime in a given territory and the capability and integrity of the police force. Business Crime: Analyses 'white-collar' crimes that specifically target businesses rather than individuals, including financial crime and cybercrime. The latter also takes an in-depth look at the data localisation policies that may affect business operations. It also analyses the corporate governance culture and highlights potential reputational risks to businesses from corruption and money laundering, and the level of due diligence required for higher-risk jurisdictions. Defence Market: The defence market assessments also provide historic defence sector data, analysis of the armed forces and the domestic defence market as well as 5 to 10-year defence forecasts.

The global coffee market has fundamentally changed in the post-Covid environment. The industry is seeing historical levels of demand globally, with many of the Covid-related trends affecting the industry. Inflationary pressures, from the cost of raw materials to labour costs, will remain elevated despite easing from 2022 and 2023 highs. However, coffee has become a larger part of the average consumer's spending allocation and is quickly evolving into more of a recreational product, away from its historical functional uses. This Special Report is the second part of a two-part series of reports looking at the global coffee market and where the next opportunities will be. The first report identifies the top five emerging coffee consumer markets from 2023 onwards and provides deep dive analysis on the coffee consumer markets in Mainland China, Poland, Mexico, Saudi Arabia And South Africa. This second report identifies a further five markets, focusing on more wildcard opportunities where we profile Brazil, India, Vietnam, Chile and Morocco.

This report provides an overview of the cryptocurrency market in Vietnam. Furthermore, it presents key indicators of the market, as well as data on various digital assets, including coins, NFTs, and GameFi. Last but not least, the report also covers figures on user behavior within the cryptocurrency market in Vietnam.

This report provides an overview of the fintech industry in Vietnam. It contains information on companies and startups working in this sector, as well as presenting details on selected fintech categories of digital payments and cryptocurrencies. Furthermore, it also depicts the Vietnamese consumer perspective on fintech services.

This report provides information on the current usage of mobile apps in Vietnam. It gives an overview of the mobile internet ecosystem, the usage behavior of mobile app users, and leading apps on Android and iOS systems. Furthermore, the report contains data regarding selected mobile app categories in the country, including social media apps, gaming apps, finance apps, and food delivery apps.

This report provides an overview of online food delivery in Vietnam. It contains information on the revenue of the segment, the users and penetration rate of online food delivery, as well as the leading players within this industry. Furthermore, it depicts the user behavior of these services and the recent surge in online grocery usage in the country.