Vietnam’s agriculture sector continues to play a crucial role in the economy and is poised to continue its upward trajectory, potentially reaching USD4bn in 2025, according to the International Trade Council. Economic development and supportive government policies and initiatives to develop the agricultural sector together with the cooperation from foreign countries will enhance productivity of the sector. Vietnam's livestock and aquaculture sectors continue to grow due to economic recovery and high export demand which has led to higher demand for feed. Providing expert analysis, independent forecasts and competitive intelligence on the agribusiness industry. Report includes: BMI’s Industry View, Industry SWOT Analysis, Industry Forecasts, Supply & Demand Forecasts, Commodity Price Analysis and Company Profiles. Why you should buy this report Benefit from the latest market opportunities Understand the threats to your operations and investments and protect your company against future risks Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market Get a full view of the competitive landscape to assess your market position The Vietnam Agribusiness Report features BMI’s market assessment and independent forecasts for production, consumption and trade across core agricultural commodities. BMI’s Vietnam Agribusiness Report includes independent commodity price forecasting and analysis for key agricultural outputs, an overview of the agribusiness competitive landscape and a discussion of the downstream context of agricultural production in relation to country food consumption forecasts and composite food and beverage trade forecasts. Key Benefits Use BMI’s independent industry forecasts to test other views - a key input for successful planning in dynamic agribusiness markets. Apply BMI’s medium-term commodity price analysis to assist with budgetary planning and the identification of investment opportunities and potential risks. Assess the activities and market position of your competitors, partners and clients.

We hold a positive outlook for consumer spending in Vietnam over 2025, on the back of strong economic growth and its feed-through into higher disposable incomes. As base effects begin to wear off, consumer spending growth will follow a more stable trajectory over our medium-term forecast period from 2025 to 2029. High-frequency data indicate a strong performance across 2024, with end-of-year celebrations and Lunar New Year preparations boosting retail sales figures in December 2024. Risks to this outlook include a potential weakening of the domestic real estate and wider economy. All of these risk factors adversely affect household purchasing power. Geo-political tensions have also emerged as a risk that is likely to impact inflation and interest rates. Providing expert analysis, independent forecasts and competitive intelligence on the retail industry. Report includes: BMI’s Key View, Industry SWOT Analysis, Industry Forecasts, Economic Forecasts, Company Profiles and Global, Regional and Country Industry Overviews. Why you should buy this report Benefit from the latest market opportunities Understand the threats to your operations and investments and protect your company against future risks Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market Get a full view of the competitive landscape to assess your market position The Vietnam Consumer & Retail Report has been researched at source and features BMI’s independent assessment and forecasts for the retail sector. The report examines key drivers of retail sales growth and future prospects, including consumer spending and private sector investment. BMI’s Vietnam Consumer & Retail Report also examines the level of development and potential for growth of the retail sector, the commercial initiatives of major players, changing consumer demographics that influence demand and the regulatory environment. Key sub-sectors include mass grocery retail, autos, over-the-counter pharmaceuticals, computers and consumer electronics. Key Benefits Benchmark BMI’s independent retail industry forecasts to test other views - a key input for successful budgeting and strategic business planning in the Vietnam retail market Target business opportunities and risks through our reviews of latest industry trends, regulatory changes and major deals, projects and investments

The goal to provide universal healthcare across Vietnam remains a priority. Coupled with plans to expand local pharmaceutical production, both pharmaceutical and healthcare spending will continue to increase. While cost-containment policies will help manage government spending - which could limit opportunities for innovative multinational drugmakers - these drugmakers will benefit from shifting demographics and the growing need to combat chronic diseases in Vietnam. Providing expert analysis, independent forecasts and competitive intelligence on the pharmaceuticals industry. Report includes: Industry View, Industry SWOT Analysis, Industry Forecasts, Pharmaceuticals Risk Reward Index, Market Summary, Economic Forecasts, Company Profiles and Competitive Landscape. Why you should buy this report Benefit from the latest market opportunities Understand the threats to your operations and investments and protect your company against future risks Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market Get a full view of the competitive landscape to assess your market position The Vietnam Pharmaceuticals Report features BMI’s forecasts for drugs and healthcare expenditure and imports and exports, focusing on the growth outlook for the prescription, OTC, patented drugs and generics market segments. BMI’s Vietnam Pharmaceuticals Report provides industry professionals, strategists, company executives, investors, analysts and sales/marketing heads with independent forecasts and competitive intelligence on the Vietnam industry. Key Benefits Benchmark BMI’s pharmaceuticals market forecasts, to test other views - a key input for successful budgeting and strategic business planning in the pharmaceuticals market Target business opportunities and risks in the pharmaceuticals sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments Assess the activities, strategy and market position of your competitors using our company profiles (including SWOTs, KPIs and latest activity) and competitive landscape tables

Vietnam's medical device market will register 8.6% growth in local currency terms over the 2024-2029 period. The market will remain a strong performer in the Asia-Pacific region, supported by regional economic outperformance, rising healthcare expenditure and improved healthcare access. The market returned to growth in 2024 following a contraction in US dollar terms in 2023 and will continue to grow in 2025. Vietnam will continue to develop as a manufacturing location for medical device companies, although it will continue to rely on imports. While maintaining strong trade relations with both the US and Mainland China will present opportunities for Vietnam, it also exposes the market to risks associated with rising US-China tensions and a slower Chinese economy in 2025. Providing expert analysis, independent forecasts and competitive intelligence on the medical devices industry. Report includes: Industry View, Industry SWOT Analysis, Industry Forecasts, Industry Risk Reward Index, Regulatory Development, Competitive Landscape and Regional and Country Industry Overviews. Why you should buy this report Benefit from the latest market opportunities Understand the threats to your operations and investments and protect your company against future risks Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market Get a full view of the competitive landscape to assess your market position The Vietnam Medical Devices Report features market forecasts supported by trade, production and healthcare estimates. These forecasts and estimates focus on six product areas: Consumables, Diagnostic Imaging, Dental Products, Orthopaedics & Prosthetics, Patient Aids and Other Medical Devices. Detailed product breakdown for market, trade and production data in Vietnam provides industry professionals, strategists, company executives and analysts with independent forecasts and competitive intelligence. Key Benefits Benchmark BMI’s Medical Devices market forecasts, which take into account macroeconomic and industry-specific forecasts, to test analysis as it is a key input for budgeting and strategic business planning. Use our standardised data to gain a better understanding of market performance Target Business Opportunities by using our assessments and projections for demographic trends, regulatory developments, investment dynamics and domestic demand Assess the activities and market position of your competitors via our assessments of domestic production, national and multinational manufacturers, along with the trade and distribution outlets of multinationals, key company developments and future growth prospects.

Vietnam's insurance sector is projected to experience robust growth in the coming years, driven by broad economic expansion, rising income levels and increased customer awareness of various insurance types. The country's life insurance sector will benefit from a growing middle class seeking new savings products, while the non-life market is expected to be dominated by basic insurance lines for the foreseeable future. However, demand is anticipated to broaden over time, with providers offering a wider range of product types and targeting new customer segments. Bancassurance agreements continue to be a key route to market access in this competitive landscape, which is served by a range of domestic and international firms. Providing expert analysis, independent forecasts and competitive intelligence on the insurance industry. Report includes: Industry View, Industry SWOT Analysis, Industry Forecasts, Insurance Risk Reward Index and Company Profiles. Why you should buy this report Benefit from the latest market opportunities Understand the threats to your operations and investments and protect your company against future risks Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market Get a full view of the competitive landscape to assess your market position The Vietnam Insurance Report has been researched at source and features BMI’s independent assessment and forecasts for the insurance sector. It examines industry developments, key growth drivers and risk management projections, including the macroeconomic situation, government policy, regulatory environment and the level of development and potential for growth, broken down by line. Leading insurers are profiled, covering premiums, products and services and competitive positioning. BMI’s Vietnam Insurance Report provides professionals, consultancies, government departments, regulatory bodies and researchers with independent forecasts and regional competitive intelligence on the Vietnam insurance industry Key Benefits Benchmark BMI’s independent insurance industry forecasts to test other views - a key input for successful budgeting and strategic business planning in insurance market Target business opportunities and risks through our reviews of latest industry trends, regulatory changes and major deals, investments and macroeconomic developments Exploit latest competitive intelligence on your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity)

Overview: Understand the latest market trends and future growth opportunities for the Home Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Air Care Bleach Dishwashing Home Insecticides Laundry Care Polishes Surface Care Toilet Care If you're in the Home Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Home Care in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Home Care in Vietnam? Which are the leading brands in Home Care in Vietnam? How are products distributed in Home Care in Vietnam? How is the rise of e-commerce changing the retail and competitive landscape? How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown? How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products? Where is future growth expected to be most dynamic? How important will sustainability and recycling be in generating future growth?

Overview: Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Childrenswear Apparel and Accessories Menswear Womenswear Jeans Hosiery Footwear Sportswear If you're in the Apparel and Footwear industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Apparel and Footwear in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Apparel and Footwear in Vietnam? Which are the leading brands in Vietnam? How are products distributed in Vietnam? How is the rise of e-commerce shaping demand? What % of apparel and footwear sales are made via grocery retailers? Do consumers want premium quality or fast fashion? How will COVID-19 and recession impact demand? How important is sustainability in Apparel and Footwear in Vietnam? Where is future growth expected to be most dynamic?

Overview: Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories. If you're in the Cooking Ingredients and Meals industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Cooking Ingredients and Meals in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Cooking Ingredients and Meals in Vietnam? Which are the leading brands in Cooking Ingredients and Meals in Vietnam? How are products distributed in Cooking Ingredients and Meals in Vietnam? How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail? What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals? How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam? How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth? Where is future growth expected to be most dynamic? How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Overview: Understand the latest market trends and future growth opportunities for the Fresh Food industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Eggs Fish and Seafood Fruits Meat Nuts Pulses Starchy Roots Sugar and Sweeteners Vegetables If you're in the Fresh Food industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Fresh Food in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Fresh Food in Vietnam? What is the impact of commodity price fluctuations on local production and consumption? What are the key campaigns or legislation driving Fresh Food sales? How are consumer attitudes towards fresh food evolving? How significant is health and wellness in shaping consumer demand? Where is future growth expected to be most dynamic?

Overview: Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Dishwashers Home Laundry Appliances Large Cooking Appliances Microwaves Refrigeration Appliances Air Treatment Products Food Preparation Appliances Personal Care Appliances Small Cooking Appliances Vacuum Cleaners If you're in the Consumer Appliances industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Consumer Appliances in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Consumer Appliances in Vietnam? Which are the leading brands in Vietnam? How are products distributed in Vietnam? To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand? How are considerations such as urban development and the rise in single-person households determining sales growth? Where is future growth expected to be most dynamic?

Overview: Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. If you're in the Financial Cards and Payments industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Financial Cards and Payments in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Financial Cards and Payments in Vietnam? What are the major trends key to understanding Financial Cards and Payments in Vietnam? How has COVID-19, recession and macroeconomic volatility impacted the market? How long will the market take to recover? What are the opportunities now? How will political context and shifting cultural values shape future growth? Where is future growth expected to be most dynamic?

This report provides statistics on Tet, also known as Lunar New Year or Vietnamese New Year. It presents data on bonus payments and consumer spending, as well as insights into the fast-moving consumer goods market leading up to Tet. Additionally, it includes figures on e-commerce activity and trends in travel and tourism during the holiday. Table of contents Overview Average spending during Tet Vietnam 2023-2024 Most popular shopping period for Tet Vietnam 2023 Value contribution of FMCG spending of Tet in urban versus rural Vietnam 2019-2024 Revenue of leading e-commerce platforms in Tet Vietnam 2024 Bonus and spending Average Tet bonus per employee Vietnam 2024-2025 Average Tet bonus per employee Hanoi Vietnam 2024, by enterprise type Change in Tet spending among consumers in Vietnam 2019-2025 Average spending on gifts per adult for Tet in Vietnam 2018-2025 FMCG FMCG spending in Tet in rural Vietnam 2020-2024 Value contribution of FMCG spending of Tet in rural Vietnam 2019-2024 FMCG spending in Tet in urban Vietnam 2020-2024 Value contribution of FMCG spending of Tet in urban Vietnam 2019-2024 E-commerce Leading e-commerce product categories based on revenue in Tet Vietnam 2024 Leading e-commerce product categories based on items sold in Tet Vietnam 2024 Leading e-commerce product categories based on number of sellers in Tet Vietnam 2024 Shopee's e-commerce revenue of gift sets in Tet Vietnam 2023-2024 Shopee's e-commerce revenue share of gift sets in Tet Vietnam 2024, by price range Tourism Tourism revenue of major cities during Tet Vietnam 2024 Number of international visitors of major cities during Tet Vietnam 2024 Number of passengers travelling through ACV's airports during Tet Vietnam 2024-2025 Travel planning status for Tet Vietnam 2024, by age group Preferred types of trip for Tet Vietnam 2024

The Vietnamese petrochemicals industry has bounced back strongly from the pandemic. It is set to move the market towards greater self-sufficiency in basic chemicals and point the way towards future product diversification. This has been illustrated by the establishment of new propylene PP facilities and the further boost of the Long Son complex capacity. Imports of basic polymers are set to drop as production ramps up. With industrial growth likely to remain strong amid the signing of new trade agreements, Vietnam's forthcoming capacity growth will be insufficient to cover demand. At the same time, the South East Asian economy will remain a major destination for petrochemicals exports. Vietnam’s dependence on trade for growth means that persistent weakness in external demand, particularly in Mainland China, will impact on capacity utilisation. Providing expert analysis, independent forecasts and competitive intelligence on the petrochemicals. Report includes: Industry View, Industry SWOT Analysis, Industry Forecasts, Petrochemicals Risk Reward Index, Economic Forecasts, Company Profiles and Global, Regional and Country Industry Overviews. Why you should buy this report Benefit from the latest market opportunities Understand the threats to your operations and investments and protect your company against future risks Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market Get a full view of the competitive landscape to assess your market position The Vietnam Petrochemicals Report has been researched at source, and features BMI’s market assessment and independent forecasts for key petrochemicals sub-sectors. The report also analyses the impact of regulatory changes, recent developments and the background macroeconomic outlook and features competitive landscapes comparing companies by products and services, sales, market share, investments, projects, partners and expansion strategies. BMI’s Vietnam Petrochemicals Report provides industry professionals and strategists, sector analysts, trade associations and regulatory bodies with independent forecasts and competitive intelligence. Key Benefits Benchmark BMI’s independent petrochemicals industry forecasts to test other views - a key input for successful budgetary and planning in the petrochemicals market Target business opportunities and risks in the petrochemicals sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity)

The consumer electronics market in Vietnam is forecast to accelerate in 2025 as economic conditions become more supportive, including a tailwind from foreign exchange trends. The market has a strong medium-term outlook to 2028 because of purchasing power and demographic trends that will create a larger and more affluent middle class. The combination of a flow of first-time buyers and a more affluent middle class will mean that vendors can target volume growth and higher unit prices in Vietnam over the medium term. Vietnam's export-driven economic model means exposure to global economic trends, both positive and negative. Providing expert analysis, independent forecasts and competitive intelligence on the consumer electronics industry. Report includes: BMI’s Industry View, Industry SWOT Analysis, Industry Forecasts, Industry Forecast Scenario and Business Environment Rankings. Why you should buy this report Benefit from the latest market opportunities Understand the threats to your operations and investments and protect your company against future risks Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market Get a full view of the competitive landscape to assess your market position The Vietnam Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends. BMI’s Vietnam Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry. Key Benefits Benchmark BMI’s independent consumer electronics industry forecasts to test other views - a key input for successful budgeting and strategic business planning in the consumer electronics market Target business opportunities and risks through our reviews of latest industry trends and major deals, projects and investments Exploit the latest competitive intelligence with company SWOT analyses

The outlook for Vietnam's IT market in 2025 and over the medium term to 2028 has improved because of the liberalisation of data centre ownership rules in 2024 that will attract foreign investment and expertise, accelerating the development of the cloud and AI ecosystem. This adds to a strong core growth dynamic in the IT market based on an expanding and modernising economy, where levels of digital intensity have considerable capacity to increase over the medium term. Advances in AI have upside potential if there is increased capacity and lower costs for digital projects, which would accelerate digital transformation. Vietnam's export-driven economic model means exposure to global economic trends, both positive and negative, but the core dynamic of digital investment will be relatively resilient to most macroeconomic scenarios. Providing expert analysis, independent forecasts and competitive intelligence on the information technology industry. Report includes: Industry View, Industry SWOT Analysis, Industry Forecasts, Information Technology Risk Reward Index, Macroeconomic Forecast, Company Profiles and Regional and Country Industry Overviews. Why you should buy this report Benefit from the latest market opportunities Understand the threats to your operations and investments and protect your company against future risks Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market Get a full view of the competitive landscape to assess your market position The Vietnam Information Technology Report features BMI’s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies. BMI’s Vietnam Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry. Key Benefits Benchmark BMI’s independent IT Industry forecasts to test other views - a key input for successful budgetary and strategic business planning in the IT market Target business opportunities and risks in the IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity)

Real GDP increased by 7.4% y-o-y in Q3 2024, accelerating from 6.9% in Q2, driven by stronger electronics exports and foreign direct investment. We expect these drivers to strengthen and have accordingly revised our growth forecast to 6.8% from 6.0% for 2024 and 7.2% from 6.8% in 2025. A hard landing in the US and a full-blown regional war in the Middle East are the main downside risks to our forecasts. Providing comprehensive data and in-depth analysis of political, financial and economic risk. Report includes: BMI’s Core Views, 10-year Forecasts, Economic Risk Index, Political Stability and Risk Index, Long-term Political Outlook, SWOT Analysis and Structural Economic Sections Why you should buy this report Understand and measure the political, business environment and operational risks to your company Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market Benefit from 10-year macroeconomic forecasts and insight into the structural characteristics of the economy Get the long-term political outlook and explore possible scenarios for change Assess your risk exposure with our 100% independent forecasts assessing the pace and stability of this key market. Backed by trusted data from BMI’s proprietary economic forecast model, this report will allow you to measure political, economic, business environment and operational risks with confidence.

Vietnam's trade and investment outlook is shaped by its economic openness, proactive government interventions and evolving legal environment. Robust trade agreements like CPTPP, EVFTA and RCEP drive significant foreign investment in manufacturing, real estate and high-tech sectors. The government supports this with a favourable 20.0% corporate tax rate and incentives for high-tech industries, although the resources sector faces higher rates. The legal environment presents challenges, with political influence affecting judicial independence and enforcement efficiency. While regulatory reforms and new IP laws show progress, foreign ownership restrictions and inconsistent law enforcement remain operational risks for businesses. Providing expert analysis and independent forecasts on trade and investment risk. The Report assesses the trade and investment risks and opportunities facing businesses and investors in Vietnam via insights into trade barriers, free trade agreements, investment incentives, investment restrictions, FDI flows, key import and export markets, government intervention, taxation, and the development of the legal and bureaucratic systems. Economic Openness: This segment assesses the risks posed to businesses and investors looking to enter the market, assessing its overall openness to foreign direct investment, and attractiveness as an investment destination compared with its regional and global peers. The Report highlights key investment barriers and incentives, and evaluates trade flows, main trading partners and products and barriers to trade. Government Intervention: This segment highlights key risks stemming from the burden of taxation and financial barriers on foreign and local firms. It also analyses the development of the financial market, the density of the banking sector, availability of credit, and the sophistication of the market. Legal Risk Analysis: Covering the observance of the rule of law and risks posed to businesses stemming from corruption, this section evaluates the main risks that investors and businesses face from the regulatory quality in a market and the protection of real and intellectual property rights. It also assesses bureaucratic risks, the extent of e-governance development and governmental transparency.

In 2025, we forecast that arrivals to Vietnam will increase, outstripping pre-pandemic levels. Arrivals growth will build on a full recovery to pre-Covid levels in 2024, while an expansion in departures levels from Vietnam's key arrivals source markets such as Mainland China will support robust arrivals levels over 2025. Over the medium term (2024-2028), we expect arrivals to continue expanding, supporting tourism receipts growth. Providing expert analysis, independent forecasts and competitive intelligence on the tourism industry. Report includes: Industry View, Industry SWOT Analysis, Industry Forecasts, Economic Forecasts, Company Profiles and Global, Regional and Country Industry Overviews. Why you should buy this report Benefit from the latest market opportunities Understand the threats to your operations and investments and protect your company against future risks Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market Get a full view of the competitive landscape to assess your market position The Vietnam Tourism Report has been researched at source and features BMI’s independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market. BMI’s Vietnam Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the countries tourism industry. Key Benefits Benchmark BMI’s independent tourism industry forecasts to test other views - a key input for successful budgetary and planning in the tourism market Target business opportunities and risks in the tourism sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity)