This report analyses consumers that answered ''Meat substitute products (e.g. vegan sausages, plant-based burger patties)'' to the multi-pick question ''Which of these groceries do you consume regularly?''.
With it, you get a comprehensive overview of meat substitute consumers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark meat substitute consumers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.