This report analyses consumers that answered ''Once'' or more to the multi-pick question ''How often have you traveled for business purposes in the past 12 months?''. With it, you get a comprehensive overview of business travelers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark business travelers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of business travelers in Vietnam Top 10 hobbies and leisure activities of business travelers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to business travelers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where business travelers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Mobile (smartphone / tablet)'' to the multi-pick question ''How do you process your banking matters with the bank that you primarily use (e.g. transactions)?''. With it, you get a comprehensive overview of mobile banking users in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark mobile banking users in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of mobile banking users in Vietnam Top 10 hobbies and leisure activities of mobile banking users in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to mobile banking users Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where mobile banking users in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Train tickets (long distance)'' to the multi-pick question ''Which of these travel products have you booked in the past 12 months?''. With it, you get a comprehensive overview of intercity train ride bookers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark intercity train ride bookers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of intercity train ride bookers in Vietnam Top 10 hobbies and leisure activities of intercity train ride bookers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to intercity train ride bookers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where intercity train ride bookers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Precious metals (e.g. gold)'' to the multi-pick question ''Which of these financial products and investments do you currently use/own?''. With it, you get a comprehensive overview of precious metal owners in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark precious metal owners in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of precious metal owners in Vietnam Top 10 hobbies and leisure activities of precious metal owners in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to precious metal owners Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where precious metal owners in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Equity investment (stocks / investment funds)'' to the multi-pick question ''Which of these financial products and investments do you currently use/own?''. With it, you get a comprehensive overview of equity investment owners in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark equity investment owners in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of equity investment owners in Vietnam Top 10 hobbies and leisure activities of equity investment owners in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to equity investment owners Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where equity investment owners in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Coffee'' to the multi-pick question ''Which of these beverage products do you consume regularly?''. With it, you get a comprehensive overview of coffee drinkers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark coffee drinkers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of coffee drinkers in Vietnam Top 10 hobbies and leisure activities of coffee drinkers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to coffee drinkers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where coffee drinkers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that play video games on any device. With it, you get a comprehensive overview of video gamers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark video gamers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of video gamers in Vietnam Top 10 hobbies and leisure activities of video gamers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to video gamers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where video gamers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Cryptocurrency (e.g. Bitcoin)'' to the multi-pick question ''Which of these financial products and investments do you currently use/own?''. With it, you get a comprehensive overview of cryptocurrency owners in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark cryptocurrency owners in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of cryptocurrency owners in Vietnam Top 10 hobbies and leisure activities of cryptocurrency owners in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to cryptocurrency owners Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where cryptocurrency owners in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Restaurant and food delivery'' to the multi-pick question ''Have you used any of the following services in the past 12 months?''. With it, you get a comprehensive overview of restaurant & food delivery users in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark restaurant & food delivery users in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of restaurant & food delivery users in Vietnam Top 10 hobbies and leisure activities of restaurant & food delivery users in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to restaurant & food delivery users Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where restaurant & food delivery users in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Decorative cosmetics (makeup, lipsticks, nail polish, etc.)'' to the multi-pick question ''Which of these body care and cosmetics products do you use regularly?''. With it, you get a comprehensive overview of decorative cosmetics users in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark decorative cosmetics users in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of decorative cosmetics users in Vietnam Top 10 hobbies and leisure activities of decorative cosmetics users in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to decorative cosmetics users Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where decorative cosmetics users in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Beer'' (only shown to respondents of legal drinking age) to the multi-pick question ''Which of these beverage products do you consume regularly?''. With it, you get a comprehensive overview of beer drinkers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark beer drinkers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of beer drinkers in Vietnam Top 10 hobbies and leisure activities of beer drinkers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to beer drinkers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where beer drinkers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that selected any app type(s) in the multi-pick question ''Which types of health apps have you used in the past 12 months?''. With it, you get a comprehensive overview of health app users in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark health app users in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of health app users in Vietnam Top 10 hobbies and leisure activities of health app users in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to health app users Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where health app users in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Environmentally friendly packaging (e.g. recyclable, avoid plastic)'' to the multi-pick question ''Out of the following, which are the most important aspects when choosing your food?''. With it, you get a comprehensive overview of consumers avoiding plastic waste in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark consumers avoiding plastic waste in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of consumers avoiding plastic waste in Vietnam Top 10 hobbies and leisure activities of consumers avoiding plastic waste in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to consumers avoiding plastic waste Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where consumers avoiding plastic waste in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Gaming & eSports'' to the multi-pick question ''What topics are you personally interested in? Please think of topics that you read about or watch / listen to.''. With it, you get a comprehensive overview of eSports & gaming fans in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark eSports & gaming fans in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of esports & gaming fans in Vietnam Top 10 hobbies and leisure activities of esports & gaming fans in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to esports & gaming fans Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where esports & gaming fans in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Flexitarian (mostly plant-based foods while occasionally allowing meat and fish)'' to the multi-pick question ''Do you follow one or more of the following nutrition rules?''. With it, you get a comprehensive overview of flexitarians in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark flexitarians in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of flexitarians in Vietnam Top 10 hobbies and leisure activities of flexitarians in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to flexitarians Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where flexitarians in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that stated: ''I am a car enthusiast''. With it, you get a comprehensive overview of car enthusiasts in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark car enthusiasts in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of car enthusiasts in Vietnam Top 10 hobbies and leisure activities of car enthusiasts in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to car enthusiasts Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where car enthusiasts in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Professional training (e.g. language courses, IT training)'' to the multi-pick question ''Have you used any of the following services in the past 12 months?''. With it, you get a comprehensive overview of professional education & learning service users in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark professional education & learning service users in Vietnam (''target group'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated regularly and is based on data from the Statista Global Consumer Survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of professional education & learning service users in Vietnam Top 10 hobbies and leisure activities of professional education & learning service users in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to professional education & learning service users Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where professional education & learning service users in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''News websites and apps'' to the multi-pick question ''Which of these types of websites and online services have you used in the past 4 weeks?''. With it, you get a comprehensive overview of news website readers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark news website readers in Vietnam (''target group'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated regularly and is based on data from the Statista Global Consumer Survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of news website readers in Vietnam Top 10 hobbies and leisure activities of news website readers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to news website readers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where news website readers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks