This report analyses consumers that answered ''Environmentally friendly packaging (e.g. recyclable, avoid plastic)'' to the multi-pick question ''Out of the following, which are the most important aspects when choosing your food?''. With it, you get a comprehensive overview of consumers avoiding plastic waste in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark consumers avoiding plastic waste in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of consumers avoiding plastic waste in Vietnam Top 10 hobbies and leisure activities of consumers avoiding plastic waste in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to consumers avoiding plastic waste Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where consumers avoiding plastic waste in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Gaming & eSports'' to the multi-pick question ''What topics are you personally interested in? Please think of topics that you read about or watch / listen to.''. With it, you get a comprehensive overview of eSports & gaming fans in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark eSports & gaming fans in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of esports & gaming fans in Vietnam Top 10 hobbies and leisure activities of esports & gaming fans in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to esports & gaming fans Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where esports & gaming fans in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Flexitarian (mostly plant-based foods while occasionally allowing meat and fish)'' to the multi-pick question ''Do you follow one or more of the following nutrition rules?''. With it, you get a comprehensive overview of flexitarians in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark flexitarians in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of flexitarians in Vietnam Top 10 hobbies and leisure activities of flexitarians in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to flexitarians Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where flexitarians in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that stated: ''I am a car enthusiast''. With it, you get a comprehensive overview of car enthusiasts in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark car enthusiasts in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of car enthusiasts in Vietnam Top 10 hobbies and leisure activities of car enthusiasts in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to car enthusiasts Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where car enthusiasts in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Professional training (e.g. language courses, IT training)'' to the multi-pick question ''Have you used any of the following services in the past 12 months?''. With it, you get a comprehensive overview of professional education & learning service users in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark professional education & learning service users in Vietnam (''target group'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated regularly and is based on data from the Statista Global Consumer Survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of professional education & learning service users in Vietnam Top 10 hobbies and leisure activities of professional education & learning service users in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to professional education & learning service users Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where professional education & learning service users in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''News websites and apps'' to the multi-pick question ''Which of these types of websites and online services have you used in the past 4 weeks?''. With it, you get a comprehensive overview of news website readers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark news website readers in Vietnam (''target group'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated regularly and is based on data from the Statista Global Consumer Survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of news website readers in Vietnam Top 10 hobbies and leisure activities of news website readers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to news website readers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where news website readers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''More than 10 times'' to the single-pick questions ''How often have you traveled for private purposes in the past 12 months?'' and/or ''How often have you traveled for business purposes in the past 12 months?''. With it, you get a comprehensive overview of frequent travelers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark frequent travelers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of frequent travelers in Vietnam Top 10 hobbies and leisure activities of frequent travelers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to frequent travelers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where frequent travelers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses Generation X (Baby Bust), which are consumers that were born between 1965 - 1979. With it, you get a comprehensive overview of Gen X / Generation X in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Gen X / Generation X in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of Gen X / Generation X in Vietnam Top 10 hobbies and leisure activities of Gen X / Generation X in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to Gen X / Generation X Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where Gen X / Generation X in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses Millennials (Generation Y), which are consumers that were born between 1980 - 1994. With it, you get a comprehensive overview of Millennials in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Millennials in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of Millennials in Vietnam Top 10 hobbies and leisure activities of Millennials in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to Millennials Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where Millennials in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Cigarettes'' and/or "Roll-your-own tobacco" to the multi-pick question ''Which tobacco products do you smoke/consume at least occasionally?''. With it, you get a comprehensive overview of cigarette smokers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark cigarette smokers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of cigarette smokers in Vietnam Top 10 hobbies and leisure activities of cigarette smokers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to cigarette smokers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where cigarette smokers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Tea'' to the multi-pick question ''Which of these beverage products do you consume regularly?''. With it, you get a comprehensive overview of tea drinkers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark tea drinkers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of tea drinkers in Vietnam Top 10 hobbies and leisure activities of tea drinkers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to tea drinkers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where tea drinkers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Wine'' (only shown to respondents of legal drinking age) to the multi-pick question ''Which of these beverage products do you consume regularly?''. With it, you get a comprehensive overview of wine drinkers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark wine drinkers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of wine drinkers in Vietnam Top 10 hobbies and leisure activities of wine drinkers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to wine drinkers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where wine drinkers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Vacation apartment/house booker'' to the multi-pick question ''Which of these travel products have you booked in the past 12 months?''. With it, you get a comprehensive overview of vacation home bookers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark vacation home bookers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of vacation home bookers in Vietnam Top 10 hobbies and leisure activities of vacation home bookers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to vacation home bookers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where vacation home bookers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Frozen ready-made meals'' to the multi-pick question ''Which of these groceries do you consume regularly?''. With it, you get a comprehensive overview of frozen ready-made meal consumers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark frozen ready-made meal consumers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of frozen ready-made meal consumers in Vietnam Top 10 hobbies and leisure activities of frozen ready-made meal consumers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to frozen ready-made meal consumers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where frozen ready-made meal consumers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''E-scooter sharing user (stand-up scooter for short periods, e.g. by the hour)'' to the multi-pick question ''Which of these services have you used in the past 12 months?''. With it, you get a comprehensive overview of e-scooter sharing users in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark e-scooter sharing users in Vietnam (''target group'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated regularly and is based on data from the Statista Global Consumer Survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of e-scooter sharing users in Vietnam Top 10 hobbies and leisure activities of e-scooter sharing users in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to e-scooter sharing users Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where e-scooter sharing users in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Electric bicycle (e-bike)'' to the multi-pick question ''Which of these items do you permanently have available in your household?''. With it, you get a comprehensive overview of electric bike (e-bike) owners in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark electric bike (e-bike) owners in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of electric bike (e-bike) owners in Vietnam Top 10 hobbies and leisure activities of electric bike (e-bike) owners in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to electric bike (e-bike) owners Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where electric bike (e-bike) owners in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Food & dining'' to the multi-pick question ''What topics are you personally interested in? Please think of topics that you read about or watch / listen to.''. With it, you get a comprehensive overview of foodies & gourmets in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark foodies & gourmets in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of foodies & gourmets in Vietnam Top 10 hobbies and leisure activities of foodies & gourmets in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to foodies & gourmets Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where foodies & gourmets in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''I live in my own apartment'' or ''I live in my own house '' to the multi-pick question ''What is your current living situation (main residence)?''. With it, you get a comprehensive overview of home owners in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark home owners in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of home owners in Vietnam Top 10 hobbies and leisure activities of home owners in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to home owners Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where home owners in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks