This report analyses consumers that answered ''10 hours'' or more to the single-pick question ''In general, how many hours per week do you spend playing video games?''.
With it, you get a comprehensive overview of heavy gamers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark heavy gamers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.
Table of contents
Demographic profile
Age of consumers in Vietnam
Gender of consumers in Vietnam
Consumer’s level of education in Vietnam
Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income
Type of households in which consumers in Vietnam live
Communities where consumers live in Vietnam
Consumer lifestyle
Most important aspects of life for consumers in Vietnam
Top 10 interests of heavy gamers in Vietnam
Top 10 hobbies and leisure activities of heavy gamers in Vietnam
Consumer attitudes
Agreement with statements in Vietnam
The 10 most important issues facing Vietnam according to heavy gamers
Political attitudes of consumers in Vietnam
Marketing touchpoints
Top 10 places where heavy gamers in Vietnam have come across digital advertising in the past 4 weeks
Devices consumers in Vietnam use regularly to access the internet
Social media activities in Vietnam by type
Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks
Type of media consumers in Vietnam have been using in the past 4 weeks