This report analyses consumers that answered ''I live in a rented apartment'' or ''I live in a rented house '' to the single-pick question ''What is your current living situation (main residence)?''.
With it, you get a comprehensive overview of tenants in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark tenants in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.