Overview: Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities. The Consumer Lifestyle in Vietnam report includes: Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented The Consumer Lifestyle in Vietnam report answers: How is the consumer mindset in Vietnam changing? In Vietnam, what are consumer attitudes towards “green” and sustainable products? What values influence consumers in Vietnam purchase decisions? Where and how do consumers shop in Vietnam? What health-related activities do consumers in Vietnam participate in? What megatrends should I focus on in Vietnam (and why)? How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country? My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?

Overview: Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Beer Wine Spirits Cider and Perry RTDs If you're in the Alcoholic Drinks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty The Alcoholic Drinks in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Alcoholic Drinks in Vietnam? Where is consumer demand for Alcoholic Drinks focussed? Which is being consumed more; beer, wine or spirits? Where is demand growing? Stagnating? How is the operating environment for alcoholic drinks changing? Which are the leading brands in Vietnam? How are products distributed in Vietnam? What are the key trends in new product development? Do consumers want value for money or added value? How will macroeconomic context and shifting cultural values shape future growth? How will COVID-19 and recession impact the alcoholic drinks industry? Where is future growth expected to be most dynamic?

Overview: Understand the latest market trends and future growth opportunities for the Snacks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories. If you're in the Snacks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Snacks in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Snacks in Vietnam? Which are the leading brands in Snacks in Vietnam? How are products distributed in Snacks in Vietnam? How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail? What are the key health and wellness concerns driving, or challenging, sales in Snacks? How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam? How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth? Where is future growth expected to be most dynamic? How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

This report provides statistics and facts on the employment sector in Vietnam. It gives an overview of the country's workforce market, including figures on employment, labor force, salary, and unemployment situation in Vietnam.

This report provides statistics on the trade relations between Vietnam and the United States. It presents data on the key indicators of trade between the two countries, as well as insights into the most commonly traded commodities between them. In addition, the report examines U.S. investment activities in Vietnam, providing figures to illustrate the economic partnership between the two nations.

Overview: Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Baby and Child-Specific Products Bath and Shower Colour Cosmetics Deodorants Depilatories Fragrances Hair Care Men's Grooming Oral Care Skin Care Sun Care Premium Beauty and Personal Care Mass Beauty and Personal Care If you're in the Beauty and Personal Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Beauty and Personal Care in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Beauty and Personal Care in Vietnam? Which are the leading brands in Vietnam? How are products distributed in Vietnam? To what extent is e-commerce changing the retail environment and consumer demand? How are sales of mass versus premium beauty products evolving? Which products are seeing rising demand in the wake of COVID-19? Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others? How is the macroeconomic environment shaping demand? Where is future growth expected to be most dynamic?

This report provides statistics and facts on the automotive industry in Vietnam. It contains information on several key indicators of the segment, such as the production and imports of cars in the country. Furthermore, it covers figures on the sales of specific vehicle types and the leading automotive manufacturers in the Vietnamese market. Last but not least, the report also reveals data regarding consumer behavior in the automotive industry.

Overview: The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future. The Consumers in Vietnam report includes: Snapshot of the population Analysis of changing population structures A look at the diversity of the population Breakdown of the biggest cities by population size Vital statistics Historic and forecast data This report answers: What is the population size? Is the population ageing? How diverse is the population? What are the levels of urbanisation? How is the population set to change over time? What is the overall health of the population? Do we need to broaden our consumer base? Will our target market continue to grow? Are there opportunities to explore untapped potential?

This report provides an overview of the coffee market in Vietnam. It contains information on some key indicators of the market, coffee production, and international trade of this commodity in the country. Further, it presents more details regarding the consumer behavior observed in the coffee sector.

Vietnam’s agriculture sector continues to play a crucial role in the economy and is poised to continue its upward trajectory, potentially reaching USD4bn in 2025, according to the International Trade Council. Economic development and supportive government policies and initiatives to develop the agricultural sector together with the cooperation from foreign countries will enhance productivity of the sector. Vietnam's livestock and aquaculture sectors continue to grow due to economic recovery and high export demand which has led to higher demand for feed. Providing expert analysis, independent forecasts and competitive intelligence on the agribusiness industry. Report includes: BMI’s Industry View, Industry SWOT Analysis, Industry Forecasts, Supply & Demand Forecasts, Commodity Price Analysis and Company Profiles. Why you should buy this report Benefit from the latest market opportunities Understand the threats to your operations and investments and protect your company against future risks Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market Get a full view of the competitive landscape to assess your market position The Vietnam Agribusiness Report features BMI’s market assessment and independent forecasts for production, consumption and trade across core agricultural commodities. BMI’s Vietnam Agribusiness Report includes independent commodity price forecasting and analysis for key agricultural outputs, an overview of the agribusiness competitive landscape and a discussion of the downstream context of agricultural production in relation to country food consumption forecasts and composite food and beverage trade forecasts. Key Benefits Use BMI’s independent industry forecasts to test other views - a key input for successful planning in dynamic agribusiness markets. Apply BMI’s medium-term commodity price analysis to assist with budgetary planning and the identification of investment opportunities and potential risks. Assess the activities and market position of your competitors, partners and clients.

We hold a positive outlook for consumer spending in Vietnam over 2025, on the back of strong economic growth and its feed-through into higher disposable incomes. As base effects begin to wear off, consumer spending growth will follow a more stable trajectory over our medium-term forecast period from 2025 to 2029. High-frequency data indicate a strong performance across 2024, with end-of-year celebrations and Lunar New Year preparations boosting retail sales figures in December 2024. Risks to this outlook include a potential weakening of the domestic real estate and wider economy. All of these risk factors adversely affect household purchasing power. Geo-political tensions have also emerged as a risk that is likely to impact inflation and interest rates. Providing expert analysis, independent forecasts and competitive intelligence on the retail industry. Report includes: BMI’s Key View, Industry SWOT Analysis, Industry Forecasts, Economic Forecasts, Company Profiles and Global, Regional and Country Industry Overviews. Why you should buy this report Benefit from the latest market opportunities Understand the threats to your operations and investments and protect your company against future risks Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market Get a full view of the competitive landscape to assess your market position The Vietnam Consumer & Retail Report has been researched at source and features BMI’s independent assessment and forecasts for the retail sector. The report examines key drivers of retail sales growth and future prospects, including consumer spending and private sector investment. BMI’s Vietnam Consumer & Retail Report also examines the level of development and potential for growth of the retail sector, the commercial initiatives of major players, changing consumer demographics that influence demand and the regulatory environment. Key sub-sectors include mass grocery retail, autos, over-the-counter pharmaceuticals, computers and consumer electronics. Key Benefits Benchmark BMI’s independent retail industry forecasts to test other views - a key input for successful budgeting and strategic business planning in the Vietnam retail market Target business opportunities and risks through our reviews of latest industry trends, regulatory changes and major deals, projects and investments

The goal to provide universal healthcare across Vietnam remains a priority. Coupled with plans to expand local pharmaceutical production, both pharmaceutical and healthcare spending will continue to increase. While cost-containment policies will help manage government spending - which could limit opportunities for innovative multinational drugmakers - these drugmakers will benefit from shifting demographics and the growing need to combat chronic diseases in Vietnam. Providing expert analysis, independent forecasts and competitive intelligence on the pharmaceuticals industry. Report includes: Industry View, Industry SWOT Analysis, Industry Forecasts, Pharmaceuticals Risk Reward Index, Market Summary, Economic Forecasts, Company Profiles and Competitive Landscape. Why you should buy this report Benefit from the latest market opportunities Understand the threats to your operations and investments and protect your company against future risks Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market Get a full view of the competitive landscape to assess your market position The Vietnam Pharmaceuticals Report features BMI’s forecasts for drugs and healthcare expenditure and imports and exports, focusing on the growth outlook for the prescription, OTC, patented drugs and generics market segments. BMI’s Vietnam Pharmaceuticals Report provides industry professionals, strategists, company executives, investors, analysts and sales/marketing heads with independent forecasts and competitive intelligence on the Vietnam industry. Key Benefits Benchmark BMI’s pharmaceuticals market forecasts, to test other views - a key input for successful budgeting and strategic business planning in the pharmaceuticals market Target business opportunities and risks in the pharmaceuticals sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments Assess the activities, strategy and market position of your competitors using our company profiles (including SWOTs, KPIs and latest activity) and competitive landscape tables