This report provides statistics and facts on the retail sector in Vietnam. It delivers figures on the country's retail segments, retail channels, leading store brands, and e-commerce. In addition, the report also gives key data on the country's leading players as well as the consumer perspective on the retail sector in Vietnam. Table of contents Overview GDP value of wholesale, retail, and repair of motor vehicles in Vietnam 2018-2023 Retail sales of goods and services in Vietnam 2010-2023 Retail sales of goods and services in Vietnam 2023, by sector Average CPI Vietnam in 2023, by commodity E-commerce share of retail sales in Vietnam 2015-2022 Retail sales distribution in Vietnam 2015-2022, by channel Retail segments Retail sales of food and foodstuffs Vietnam 2020-2022 Packaged food retail sales in Vietnam 2017-2027 Retail sales of household equipment and goods Vietnam 2020-2022 Retail sales of automobiles and vehicles Vietnam 2020-2022 Retail sales of refined petroleum oil and fuels material Vietnam 2020-2022 Apparel market segment revenue in Vietnam 2019-2029, by segment Retail channels Value share of retail channels in rural areas Vietnam Q3 2023 Value share of retail channels in urban areas Vietnam Q3 2023 Number of traditional markets Vietnam 2013-2023 Number of supermarkets Vietnam 2013-2023 Number of convenience stores Vietnam 2023, by city Number of department stores Vietnam 2023, by city Number of electronic stores Vietnam 2023, by city Leading retailers Leading supermarket chains in Vietnam 2023, by number of outlets Leading convenience stores and mini supermarkets Vietnam 2023, by number of outlets Leading department store brands Vietnam 2023, by number of stores Leading cosmetic retail chains Vietnam 2023, by number of stores Leading fashion store brands in Vietnam 2023, by number of stores Leading electronics store brand in Vietnam 2023, by number of stores E-commerce E-commerce market value in Vietnam 2014-2023 Penetration rates of e-commerce channels among consumers Vietnam Q2 2024 Consumer goods e-commerce spending growth in Vietnam 2023, by category Average annual revenue per e-commerce user on consumer goods 2019-2022 Leading companies Total revenue of Vincom Retail 2018-2023 Mobile World Investment's net revenue FY 2014-FY 2023 SCID's net revenue from sales of goods and services FY 2018-FY 2023 Masan Group's net revenue FY 2014-FY 2022 FPT Retail's net revenue from sales of goods and services FY 2018-FY 2023 Consumer perspective Leading purchase channels among consumers Vietnam 2023 Frequency of in-store shopping at the malls Vietnam 2022 Intention to purchase groceries in large stores Vietnam 2022 Holiday shopping channels preference Vietnam 2023 Popular items among holiday shoppers Vietnam 2023 Leading reasons for switching retail channels in Vietnam 2022

We believe that South East Asia's mining sector will struggle to fulfil its potential over the next few years, despite rich deposits of untapped minerals on offer. Mainland China's economic slowdown will remove a crucial outlet for raw material exports in the region and, more importantly, will impact the profitability of mining ventures, with high start-up costs likely to deter new investment. Substantial obstacles remain across many parts of the region, including high levels of corruption and limited infrastructure. Therefore, many parts of the region continue to be perceived as frontier markets as far as mining activity is concerned. Providing expert analysis, independent forecasts and competitive intelligence on the mining. Report includes: Industry View, Industry SWOT Analysis, Industry Forecasts, Mining Risk Reward Index, Economic Forecasts, Company Profiles and Global, Regional and Country Industry Overviews. Why you should buy this report Benefit from the latest market opportunities Understand the threats to your operations and investments and protect your company against future risks Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market Get a full view of the competitive landscape to assess your market position The South East Asia Mining Report has been researched at source and features BMI’s mining and commodity forecasts for metals, minerals and gems, covering all major indicators including reserves, production, exports and values. The report also analyses trends and prospects, national and multinational companies and changes in the regulatory environment. BMI’s South East Asia Mining Report provides industry strategists, service companies, company analysts and consultants, government departments, trade associations and regulatory bodies with BMI’s independent forecasts and competitive intelligence on the mining industry. Key Benefits Use BMI’s independent industry forecasts to test other views - a key input for successful budgeting and planning in this mining market. Target business opportunities and risks in the mining sector through our reviews of latest mining industry trends, regulatory changes and major deals, projects and investments Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity), Key Projects Tables and Competitive Landscape Tables

We have a positive long-term outlook for Vietnam's commercial real estate market, supported by Vietnam's growing manufacturing and export role, as well as rising incomes and a large, young population. We believe that international interest in the sector will remain strong, as Vietnam continues to see record levels of foreign direct investment. Providing expert analysis, independent forecasts and competitive intelligence on the real estate industry. Report includes: Industry View, Industry SWOT Analysis, Industry Forecasts, Real Estate Risk Reward Index, Company Profiles and Global, Regional and Country Industry Overviews. Why you should buy this report Benefit from the latest market opportunities Understand the threats to your operations and investments and protect your company against future risks Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market Get a full view of the competitive landscape to assess your market position The Vietnam Real Estate Report features BMI’s key insights across retail, industrial, office, residential and non-residential real estate on a country, regional and global level. By combining economic, political and regulatory analysis with the latest industry trends and developments, we deliver an integrated and forward-looking view of the industry to developers, retailers, distributors, investors, government departments and financial institutions. Key Benefits Benchmark BMI’s independent real estate industry forecasts to test other views - a key input for successful budgeting and strategic business planning in the real estate market. Target business opportunities and risks through our reviews of latest industry trends, regulatory changes and major deals, projects and investments. Exploit latest competitive intelligence on your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity) and Competitive Landscape Tables.

Vietnam's government sees education as a top national priority and has managed to promote equal access to education throughout most of the market, resulting in a largely skilled and competitive workforce. That said, the Vietnamese labour market offers one of the smallest estimated proportions of formally educated workforce in the South East Asia region and registers poor educational standards at the tertiary level. The government has been introducing several government initiatives and incentives to better link education, training and skill and promote entrepreneurship, which we expect will considerably improve the talent pool of workers overtime. Recent minimum wage hikes are unlikely to negatively affect the market's overall appeal for investment as Vietnam's labour costs remain low by regional standards. The Vietnam Education & Labour Report assesses the labour market risks facing businesses and investors in Vietnam regarding the availability, direct and indirect cost of labour and skills depth of the labour force. Availability of Labour: This segment analyses the main risks facing businesses regarding the size and composition of the labour force. The Report leverages data from the BMI’s Operational Risk Index to provide robust profiles of the potential workforce. These include overall population in employment, the size of the potential labour force, female participation, life expectancy, and forecasts for workforce size by sector. This section also looks at the healthcare expenditure per capita, the migrant population as a share of the total population and labour mobility through aspects such as regulatory requirements for foreign workers and urbanization rates. Skills: Assessing the potential pressures facing businesses requiring a skilled labour force with secondary or tertiary education qualifications. This covers the quality, density and graduation rates for primary, secondary and tertiary education, with a particular focus on engineering, science, mathematics and technological skills. It also evaluates the basic skill set of the workforce, literacy and numeracy rates, and the quality of the primary educational infrastructure, compared with the wider region. Labour Costs: This covers the challenges presented by regulations governing labour taxes, wages, annual leave, severance pay requirements, and foreign worker visas. It assesses the costs of employment that face businesses and investors. It also evaluates risk stemming from unionisation and strike activity, and the comparative rigidity of the labour market around regulations that can make it difficult to adjust workforce needs in response to economic shifts.

This report provides data and facts on internet usage in Vietnam. It includes figures on the overview of internet usage in the country, internet infrastructure, leading popular browsers and search engines. In addition, the report also consists of information regarding mobile internet and apps and social media usage, e-commerce, digital payments, streaming, as well as internet user behavior in Vietnam. Table of contents Overview Countries with the highest number of internet users 2023 Internet users in Vietnam 2014-2029 Internet usage reach in Vietnam 2014-2029 Mobile internet users in Vietnam 2010-2029 Number of households with internet access in Vietnam 2014-2029 Internet infrastructure Number of broadband internet subscriptions in Vietnam 2015-2022, by type Download and upload speed in Vietnam 2023, by type Leading fixed broadband providers Vietnam Q3 2023, by median download speed Leading mobile internet providers Vietnam Q3 2023, by median download speed Number of fixed-line broadband subscribers in Vietnam 2021, by access method Mobile internet and apps Share of population covered by 2G, 3G, and 4G mobile networks in Vietnam 2017-2021 Number of mobile subscribers generating data traffic in Vietnam 2016-2021 Market share of terrestrial mobile-cellular service providers Vietnam 2021 Number of mobile apps downloaded Vietnam 2018-2023 Consumer expenditures on mobile apps Vietnam 2018-2023 Usage behavior Daily internet access duration in Vietnam in 2022 Leading internet activities Vietnam 2022 Internet access devices Vietnam 2022 Most-visited websites based on average pages per visit Vietnam 2023 Market share of search engines in Vietnam 2023 Social media Social media users in Vietnam 2020-2029 Penetration rate of leading social media apps among consumers in Vietnam Q2 2024 Leading primary social media apps among consumers Vietnam Q2 2024, by generation Share of Tiktok users among internet consumers in Vietnam Q3 2023, by generation Daily time spent using social networks Vietnam Q2 2018-Q3 2023 Streaming Number of users of video streaming (svod) in Vietnam 2017-2027 Penetration rate of video streaming (svod) in Vietnam 2020-2029 Number of users of music streaming in Vietnam 2017-2027 Penetration rate of music streaming in Vietnam 2020-2029 Leading streaming services among consumers Vietnam in Q2 2024 E-commerce E-commerce market value in Vietnam 2014-2023 Number of e-commerce users in Vietnam 2018-2022 Penetration rates of e-commerce channels among consumers Vietnam Q2 2024 Consumer goods e-commerce spending in Vietnam 2023, by category Leading e-commerce sites by average monthly traffic in Vietnam 2022 Digital payments Digital payment transaction value in Vietnam 2018-2028, by segment Digital payment users in Vietnam 2017-2027, by segment Consumer preferences for digital versus traditional banks Vietnam 2023 Most used online payment methods among Vietnamese 2022

This report presents statistics and facts on the current stage of digital payments in Vietnam. It gives an overview of the sector by providing key indicators of the country's digital payment landscape, as well as the major cashless payment methods in the country, including bank cards, internet and mobile banking, e-wallets, and other payment services. Lastly, it also demonstrates the consumer perspective in Vietnam when it comes to payments. Table of contents Overview Digital payments transaction value in Southeast Asia 2023, by country and segment Digital payment transaction value in Vietnam 2018-2028, by segment Digital payment per user transaction value in Vietnam 2020-2028, by segment Most used in-store (POS) payment methods in Vietnam 2017-2023, with 2027 forecast Key indicators Number of domestic cashless transactions Vietnam Q1 2023, by payment type Value of domestic cashless transactions Vietnam Q1 2023, by payment type Digital payment users in Vietnam 2017-2027, by segment Most used online payment methods among Vietnamese 2022 E-commerce payment method share Vietnam 2021-2027 Bank cards Number of bank cards in circulation Vietnam Q1 2020-Q4 2023, by quarter Quarterly number of bank cards in circulation Vietnam Q1 2020-Q4 2023, by type Value of bank card transactions Vietnam Q1 2019-Q1 2023, by quarter Number of domestic bank card transactions Vietnam Q1 2019-Q1 2023, by quarter Internet and mobile banking Quarterly value of domestic transactions via internet Vietnam Q1 2020-Q4 2023 Quarterly number of domestic transactions via internet banking Vietnam Q12020-Q4 2023 Quarterly value of domestic transactions via mobile banking Vietnam Q1 2020-Q4 2023 Quarterly number of domestic transactions via mobile banking Vietnam Q1 2020-Q4 2023 E-wallets Number of mobile wallet users Vietnam 2020-2022 Revenue share of e-wallets in Vietnam 2017-2025 Most popular e-wallet brands Vietnam Q2 2024 Most used digital finance platform Vietnam Q2 2024, by generation Other payment services Usage of QR code payments among Vietnamese 2020-2022 Number of Buy Now, Pay Later users in Vietnam 2020-2022 Top categories purchased with BNPL plan among consumers Vietnam 2022 Number of POS/EFTPOS/EDC transactions Vietnam Q1 2019-Q1 2023 Number of mobile subscribers using Mobile Money Vietnam 2022, by month Consumer perspective Consumer preferences for digital versus traditional banks Vietnam 2023 Main transaction types using e-payments among respondents Vietnam 2022 Main reasons for e-payment usage among respondents Vietnam 2022 Main reasons against e-payment usage among respondents Vietnam 2022 Consumer experience with smart checkout in retail shopping Vietnam 2022

Overview: Understand the latest market trends and future growth opportunities for the Consumer Lending industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. If you're in the Consumer Lending industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Consumer Lending in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Consumer Lending in Vietnam? What are the major trends key to understanding Consumer Lending in Vietnam? How has COVID-19, recession and macroeconomic volatility impacted the market? How long will the market take to recover? What are the opportunities now? How will political context and shifting cultural values shape future growth? Where is future growth expected to be most dynamic?

This report provides facts and statistics on the state of social commerce in Vietnam. It provides information on the overview of the e-commerce sector and social media usage in the country. Furthermore, it demonstrates the use of social commerce among Vietnamese consumers, leading social commerce platforms, as well as popular product categories to be bought on these platforms in the country. The remaining chapters of the report focus on influencer marketing and consumer behavior of the social commerce market in Vietnam. Table of contents Overview Internet economy size SEA 2023, by country E-commerce market value in Vietnam 2014-2023 Average annual revenue per e-commerce user on consumer goods 2019-2022 Channel preference for online shopping Vietnam 2019-2022 Penetration rates of e-commerce channels among consumers Vietnam Q2 2024 Social media usage Social media users in Vietnam 2020-2029 Leading active social media apps among consumers Vietnam in Q3 2023, by generation Daily time spent using social networks Vietnam Q2 2018-Q3 2023 Main reasons for using social networks among internet users Vietnam Q3 2023 Social commerce usage Online shoppers who made purchases via social commerce Vietnam 2022, by context Usage of social media for brand research Vietnam Q3 2023, by platform type Share of enterprises using social commerce Vietnam 2019-2022 Share of enterprises advertising on social media in Vietnam 2019-2022 Social commerce platforms Social media platforms used for shopping Vietnam 2023 Internet users using Facebook for online shopping Vietnam Q2 2024, by generation Share of people using TikTok for online shopping in Vietnam Q2 2024, by generation Share of enterprise websites/apps integrated social media Vietnam 2023, by platform Social commerce products Most purchased items among consumers on social media Vietnam 2023 Leading FMCG categories for social commerce purchases Vietnam 2022, by value share Fastest-growing FMCG categories for social commerce purchases Vietnam 2022 Influence of social media on consumer purchase decision in Vietnam 2022, by category Influencer marketing Share of people who followed social media influencers Vietnam 2023 Share of people who purchased a product due to influencer endorsement Vietnam 2023 Type of influencers whose endorsed products were purchased by people in Vietnam 2023 Products purchased by consumers based on influencer endorsement in Vietnam 2023 Consumer behavior Spending per trip on FMCG via online channels Vietnam 2022, by online platform type Increase in online spending of consumer goods Vietnam 2022, by online platform type Frequency of using social commerce Vietnam 2023 Main reasons for shopping on social media Vietnam 2023 Main barriers to shopping on social media Vietnam 2023

This report provides figures on the insurance sector in Vietnam. It includes data on different insurance categories in the market, including life and non-life insurance, as well as information about the country's prominent players. In addition, it also depicts consumer perspective when it comes to insurance products. Table of contents Overview GDP contribution of finance, banking and insurance in Vietnam 2018-2023 Total asset of the insurance sector in Vietnam 2016-2022 Insurance density in Vietnam 2011-2022 Number of insurance enterprises in Vietnam 2022, by type Number of new businesses for financial, banking, and insurance Vietnam 2016-2023 Life insurance Life insurance penetration in Vietnam over GDP 2013-2022 Value of life insurance premiums in Vietnam 2011-2022 Gross written premiums of life insurance companies in Vietnam 2022 Market share of life insurance companies based on insurance premiums in Vietnam 2022 Market share of life insurance companies based on new business premiums Vietnam 2022 Insurance payouts of life insurance companies in Vietnam 2022 Non-life insurance Non-life insurance penetration over GDP in Vietnam 2013-2022 Value of non-life insurance premiums in Vietnam 2011-2022 Value of gross premiums of non-life insurance sectors in Vietnam 2022, by category Gross written premiums in non-life insurance companies in Vietnam 2022 Market share of non-life insurance companies based on insurance premiums Vietnam 2022 Insurance payouts of non-life insurance companies in Vietnam 2022 Social insurance Total social insurance revenue in Vietnam 2016-2022 Total social insurance expenditure in Vietnam 2016-2022 Number of people with social insurance in Vietnam 2016-2022 Health insurance Total health insurance revenue in Vietnam 2016-2022 Total health insurance expenditure in Vietnam 2015-2022 Number of people with health insurance in Vietnam 2016-2022 Unemployment insurance Total unemployment insurance revenue in Vietnam 2016-2022 Total unemployment insurance expenditure in Vietnam 2015-2022 Number of people with unemployment insurance in Vietnam 2016-2022 Leading domestic companies Total consolidated revenue of Bao Viet Holdings FY 2014-FY 2022 Total consolidated revenue of PVI Holdings FY 2018-FY 2023 Net revenue of PTI FY 2018-FY 2023 Total consolidated revenue of Bao Minh Insurance FY 2017-FY 2023 Consumer perspective Insurance ownership among people Vietnam 2022, by type Preferred platforms for purchasing online insurance Vietnam 2022 Information sources for life insurance policy queries Vietnam 2023 Expectations when accessing life insurance policies among consumers Vietnam 2023

This report gives an overview of the cosmetics market in Vietnam. It provides key figures on the market size, production and international trade, purchase channels, and the most popular brands of the cosmetics segment in the country. Furthermore, it presents information about e-commerce usage and consumer behavior within this sector. Table of contents Overview Cosmetics market revenue in the Asia-Pacific region 2023, by country Revenue of the beauty & personal care industry in Vietnam 2018-2029 Revenue per capita of beauty & personal care in Vietnam 2019-2029 Annual personal care value growth Vietnam 2021-2023, by degree of urbanization Key indicators Revenue of the cosmetics industry in Vietnam 2018-2029 Revenue of the cosmetics market in Vietnam 2019-2029, by segment Revenue per capita of cosmetics in Vietnam 2019-2029 Preferred channels to buy beauty and care product Vietnam 2023 Production and consumption Shampoo and conditioner production volume in Vietnam 2013-2023 Shower cream and cleansing foam production volume in Vietnam 2016-2023 Toothpaste production volume in Vietnam 2013-2023 Personal care consumption Vietnam 2018-2024 International trade Import value of cosmetic and skincare products in Vietnam 2016-2023 Cosmetic and skincare products export value Vietnam 2016-2023 Value of cosmetic imports in Vietnam 2023, by trade partner Value of cosmetics exports from Vietnam 2022, by trade partner Value of South Korean cosmetic imports to Vietnam 2016-9M 2023 Korean skincare cosmetics import value Vietnam 2016-9M 2023 Retail and brands Number of cosmetic stores Vietnam 2023, by city Leading cosmetic retail chains Vietnam 2023, by number of stores Most chosen health and beauty brands in urban areas Vietnam 2022, by penetration rate Most chosen health and beauty brands in rural areas Vietnam 2022, by penetration rate E-commerce Beauty and personal care e-commerce retail sales Vietnam 2017-2026 E-commerce beauty sector revenue share Vietnam H1 2023, by product type E-commerce eye makeup market distribution in Vietnam 2022, by category E-commerce face makeup market distribution in Vietnam 2022, by category E-commerce lip makeup market distribution in Vietnam 2022, by category Leading cosmetics e-retailers in Vietnam 2023, by monthly traffic volume Consumer behavior Most popular beauty and health products Vietnam 2023, by gender Makeup frequency of female consumers in Vietnam 2022 Monthly spending on cosmetics among consumers in Vietnam 2022 Share of consumers who search and purchase beauty products Vietnam 2022, by channel Influence of social media on cosmetics products Vietnam 2022, by generation Main considerations behind beauty and care product purchases Vietnam 2023, by gender

This statistics report provides a range of data and facts about the telecommunications industry in Vietnam. It gives an overview of the sector and further details on different sub-sectors. These sub-sectors include mobile networks, broadband services, and mobile data. In addition, the report also covers information on major companies within the Vietnamese telecommunications industry. Table of contents Overview Number of broadband subscribers APAC 2022, by country GDP contribution of information and communication in Vietnam 2018-2023 Revenue of technology and telecommunication sector in Vietnam 2015-2021 Number of employees in ICT in Vietnam 2021, by segment Download and upload speed in Vietnam 2023, by type Fixed-line network Number of fixed-line telephone subscribers in Vietnam 2016-2021 Number of fixed-line telephone subscribers per 100 inhabitants in Vietnam 2016-2021 Market share of terrestrial fixed-line telephone service providers Vietnam 2021 Broadband Number of fixed-line broadband subscribers in Vietnam 2016-2021 Number of fixed-line broadband subscribers in Vietnam 2021, by access method Market share of terrestrial fixed broadband service providers Vietnam 2021 Mobile network Number of active mobile subscribers in Vietnam 2016-2021 Number of mobile subscribers generating voice traffic and messages Vietnam 2016-2021 Mobile network users for voice traffic and messages Vietnam 2023, by payment method Market share of terrestrial mobile-cellular service providers Vietnam 2021 Mobile data Number of mobile subscribers generating data traffic in Vietnam 2016-2021 Mobile network subscribers using data traffic Vietnam 2023, by payment method Share of population covered by 2G, 3G, and 4G mobile networks in Vietnam 2017-2021 Share of population covered by 4G mobile networks in Vietnam 2017-2021 Major companies Viettel Group revenue FY 2017-FY 2022 Consolidated net revenue of sales and services VNPT Group FY 2018-FY 2023 MobiFone revenue FY 2014-FY 2022 FPT Corporation's consolidated revenue FY 2016-FY 2023

This report analyses consumers that answered ''Candy and chocolate'' to the multi-pick question ''Which of these groceries do you consume regularly?''. With it, you get a comprehensive overview of candy and chocolate lovers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark candy and chocolate lovers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of candy and chocolate lovers in Vietnam Top 10 hobbies and leisure activities of candy and chocolate lovers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to candy and chocolate lovers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where candy and chocolate lovers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Science & technology'' to the multi-pick question ''What topics are you personally interested in? Please think of topics that you read about or watch / listen to.''. With it, you get a comprehensive overview of science & technology enthusiasts in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark science & technology enthusiasts in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of science & technology enthusiasts in Vietnam Top 10 hobbies and leisure activities of science & technology enthusiasts in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to science & technology enthusiasts Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where science & technology enthusiasts in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''I live in a rented apartment'' or ''I live in a rented house '' to the single-pick question ''What is your current living situation (main residence)?''. With it, you get a comprehensive overview of tenants in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark tenants in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of tenants in Vietnam Top 10 hobbies and leisure activities of tenants in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to tenants Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where tenants in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Self-employed / freelancer'' to the single-pick question ''Which of the following categories best describes your current employment status?''. With it, you get a comprehensive overview of self-employed people & freelancers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark self-employed people & freelancers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of self-employed people & freelancers in Vietnam Top 10 hobbies and leisure activities of self-employed people & freelancers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to self-employed people & freelancers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where self-employed people & freelancers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered with any type of insurance to the multi-pick question ''Which of these health insurances have you taken out online?''. With it, you get a comprehensive overview of online insurance bookers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark online insurance bookers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of online insurance bookers in Vietnam Top 10 hobbies and leisure activities of online insurance bookers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to online insurance bookers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where online insurance bookers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Climate change'' to the multi-pick question ''What do you personally think are the most important issues in your country of residence that need to be addressed?''. With it, you get a comprehensive overview of consumers worried about climate change in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark consumers worried about climate change in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of consumers worried about climate change in Vietnam Top 10 hobbies and leisure activities of consumers worried about climate change in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to consumers worried about climate change Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where consumers worried about climate change in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Package holidays'' to the multi-pick question ''Which of these travel products have you booked in the past 12 months?''. With it, you get a comprehensive overview of package holiday bookers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark package holiday bookers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of package holiday bookers in Vietnam Top 10 hobbies and leisure activities of package holiday bookers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to package holiday bookers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where package holiday bookers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks