The consumer electronics market in Vietnam is forecast to accelerate in 2025 as economic conditions become more supportive, including a tailwind from foreign exchange trends. The market has a strong medium-term outlook to 2028 because of purchasing power and demographic trends that will create a larger and more affluent middle class. The combination of a flow of first-time buyers and a more affluent middle class will mean that vendors can target volume growth and higher unit prices in Vietnam over the medium term. Vietnam's export-driven economic model means exposure to global economic trends, both positive and negative. Providing expert analysis, independent forecasts and competitive intelligence on the consumer electronics industry. Report includes: BMI’s Industry View, Industry SWOT Analysis, Industry Forecasts, Industry Forecast Scenario and Business Environment Rankings. Why you should buy this report Benefit from the latest market opportunities Understand the threats to your operations and investments and protect your company against future risks Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market Get a full view of the competitive landscape to assess your market position The Vietnam Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends. BMI’s Vietnam Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry. Key Benefits Benchmark BMI’s independent consumer electronics industry forecasts to test other views - a key input for successful budgeting and strategic business planning in the consumer electronics market Target business opportunities and risks through our reviews of latest industry trends and major deals, projects and investments Exploit the latest competitive intelligence with company SWOT analyses

The outlook for Vietnam's IT market in 2025 and over the medium term to 2028 has improved because of the liberalisation of data centre ownership rules in 2024 that will attract foreign investment and expertise, accelerating the development of the cloud and AI ecosystem. This adds to a strong core growth dynamic in the IT market based on an expanding and modernising economy, where levels of digital intensity have considerable capacity to increase over the medium term. Advances in AI have upside potential if there is increased capacity and lower costs for digital projects, which would accelerate digital transformation. Vietnam's export-driven economic model means exposure to global economic trends, both positive and negative, but the core dynamic of digital investment will be relatively resilient to most macroeconomic scenarios. Providing expert analysis, independent forecasts and competitive intelligence on the information technology industry. Report includes: Industry View, Industry SWOT Analysis, Industry Forecasts, Information Technology Risk Reward Index, Macroeconomic Forecast, Company Profiles and Regional and Country Industry Overviews. Why you should buy this report Benefit from the latest market opportunities Understand the threats to your operations and investments and protect your company against future risks Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market Get a full view of the competitive landscape to assess your market position The Vietnam Information Technology Report features BMI’s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies. BMI’s Vietnam Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry. Key Benefits Benchmark BMI’s independent IT Industry forecasts to test other views - a key input for successful budgetary and strategic business planning in the IT market Target business opportunities and risks in the IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity)

Real GDP increased by 7.4% y-o-y in Q3 2024, accelerating from 6.9% in Q2, driven by stronger electronics exports and foreign direct investment. We expect these drivers to strengthen and have accordingly revised our growth forecast to 6.8% from 6.0% for 2024 and 7.2% from 6.8% in 2025. A hard landing in the US and a full-blown regional war in the Middle East are the main downside risks to our forecasts. Providing comprehensive data and in-depth analysis of political, financial and economic risk. Report includes: BMI’s Core Views, 10-year Forecasts, Economic Risk Index, Political Stability and Risk Index, Long-term Political Outlook, SWOT Analysis and Structural Economic Sections Why you should buy this report Understand and measure the political, business environment and operational risks to your company Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market Benefit from 10-year macroeconomic forecasts and insight into the structural characteristics of the economy Get the long-term political outlook and explore possible scenarios for change Assess your risk exposure with our 100% independent forecasts assessing the pace and stability of this key market. Backed by trusted data from BMI’s proprietary economic forecast model, this report will allow you to measure political, economic, business environment and operational risks with confidence.

Vietnam's trade and investment outlook is shaped by its economic openness, proactive government interventions and evolving legal environment. Robust trade agreements like CPTPP, EVFTA and RCEP drive significant foreign investment in manufacturing, real estate and high-tech sectors. The government supports this with a favourable 20.0% corporate tax rate and incentives for high-tech industries, although the resources sector faces higher rates. The legal environment presents challenges, with political influence affecting judicial independence and enforcement efficiency. While regulatory reforms and new IP laws show progress, foreign ownership restrictions and inconsistent law enforcement remain operational risks for businesses. Providing expert analysis and independent forecasts on trade and investment risk. The Report assesses the trade and investment risks and opportunities facing businesses and investors in Vietnam via insights into trade barriers, free trade agreements, investment incentives, investment restrictions, FDI flows, key import and export markets, government intervention, taxation, and the development of the legal and bureaucratic systems. Economic Openness: This segment assesses the risks posed to businesses and investors looking to enter the market, assessing its overall openness to foreign direct investment, and attractiveness as an investment destination compared with its regional and global peers. The Report highlights key investment barriers and incentives, and evaluates trade flows, main trading partners and products and barriers to trade. Government Intervention: This segment highlights key risks stemming from the burden of taxation and financial barriers on foreign and local firms. It also analyses the development of the financial market, the density of the banking sector, availability of credit, and the sophistication of the market. Legal Risk Analysis: Covering the observance of the rule of law and risks posed to businesses stemming from corruption, this section evaluates the main risks that investors and businesses face from the regulatory quality in a market and the protection of real and intellectual property rights. It also assesses bureaucratic risks, the extent of e-governance development and governmental transparency.

In 2025, we forecast that arrivals to Vietnam will increase, outstripping pre-pandemic levels. Arrivals growth will build on a full recovery to pre-Covid levels in 2024, while an expansion in departures levels from Vietnam's key arrivals source markets such as Mainland China will support robust arrivals levels over 2025. Over the medium term (2024-2028), we expect arrivals to continue expanding, supporting tourism receipts growth. Providing expert analysis, independent forecasts and competitive intelligence on the tourism industry. Report includes: Industry View, Industry SWOT Analysis, Industry Forecasts, Economic Forecasts, Company Profiles and Global, Regional and Country Industry Overviews. Why you should buy this report Benefit from the latest market opportunities Understand the threats to your operations and investments and protect your company against future risks Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market Get a full view of the competitive landscape to assess your market position The Vietnam Tourism Report has been researched at source and features BMI’s independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market. BMI’s Vietnam Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the countries tourism industry. Key Benefits Benchmark BMI’s independent tourism industry forecasts to test other views - a key input for successful budgetary and planning in the tourism market Target business opportunities and risks in the tourism sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity)

In 2025, Vietnam's trade sector is projected to grow by 8.7% y-o-y in real terms, supported by favourable trade incentives and key free trade agreements. This growth will positively impact freight transport modes. The Port of Ho Chi Minh City is forecast to see a 10.4% y-o-y increase in tonnage throughput and an 8.3% rise in container volumes. Road freight is expected to benefit from economic stabilisation and increased demand. Inland waterway freight is set to improve due to infrastructure enhancements, such as new inland ports and transhipment hubs. Rail freight will grow with better industrial activity and connectivity with international markets, while air freight volumes will rise, driven by strong eCommerce demand and increased private sector involvement. The Vietnam Logistics & Freight Transport Report analyses the utilities infrastructure, transport systems, trade procedures and supply chain risks in Vietnam utilizing the BMI Logistics Risk Index that compares levels of risk across 200+ markets worldwide. Transport Network – This section assesses the extent and quality of the transport system broken down by mode, with supporting analysis on specific transport challenges such as congestion and underdeveloped infrastructure. Trade Procedures and Governance – Providing ease of trading assessments, as well as analysis evaluating trade bureaucracy and its impact on import and export costs and lead times, and the countries level of connectivity to international trade routes. Utilities Network– Providing analysis of utility availability, reliability and costs in Vietnam and their impact on sector specific supply chains. Market Overview and latest industry trends for the Logistics & Freight Transport Industry in Vietnam, including 5-year forecasts for key indicators.

The food and drinks sector in Vietnam is forecast to experience healthy growth over the short term (2025) and over the medium term through to 2028. Growth will be driven by a stable macroeconomic environment, with relatively low food inflation when compared to its neighbours and positive real GDP growth. Increasing health trends are reflected by the increased demand for fresh fruits, fresh vegetables and seafood products. We expect a slow reduction in the consumption of alcohol partly due to increased healthification and a government clampdown on drunk driving. In addition, future tax increases have been proposed on alcohol beverages and sugary drinks, which could change spending behaviour in this sector over the forecast period. Providing expert analysis, independent forecasts and competitive intelligence on the food & drink industry. Report includes: Industry View, Industry SWOT Analysis, Industry Forecasts, Food and Drink Risk Reward Index, Mass Grocery Retail Forecasts, Company Profiles and Global, Regional and Country Industry Overviews. Why you should buy this report Benefit from the latest market opportunities Understand the threats to your operations and investments and protect your company against future risks Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market Get a full view of the competitive landscape to assess your market position The Vietnam Food & Drink Report features BMI’s market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies. BMI’s Vietnam Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market. Key Benefits Benchmark BMI’s independent food and drink industry forecasts to test other views - a key input for successful budgeting and strategic business planning in the food and drink market. Target business opportunities and risks through our reviews of latest industry trends, regulatory changes and major deals, projects and investments. Exploit latest competitive intelligence on your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity) and Competitive Landscape Tables.

Overview: Understand the latest market trends and future growth opportunities for the Staple Foods industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories. If you're in the Staple Foods industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Staple Foods in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Staple Foods in Vietnam? Which are the leading brands in Staple Foods in Vietnam? How are products distributed in Staple Foods in Vietnam? How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail? What are the key health and wellness concerns driving, or challenging, sales in Staple Foods? How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam? How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth? Where is future growth expected to be most dynamic? How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

This report provides statistics and facts on the foreign direct investment (FDI) into Vietnam. It delivers figures on the key indicators of inward FDI, as well as highlighting the leading sectors and investors in the country. It also contains data on greenfield investments and cross-border mergers and acquisitions. Lastly, the report concludes with a chapter on the FDI enterprises operating in Vietnam.

Overview: Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Coffee Tea Other Hot Drinks If you're in the Hot Drinks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Hot Drinks in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Hot Drinks in Vietnam? To what extent are health considerations impacting consumption of Hot Drinks in Vietnam? What are the traditional preferences in Hot Drinks in Vietnam? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés? How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Vietnam? Which are the leading brands in Hot Drinks in Vietnam? How are products distributed in Hot Drinks in Vietnam? How is the rise of e-commerce changing the retail and competitive landscape? Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks? Where is future growth expected to be most dynamic?

Overview: Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities. The Consumer Lifestyle in Vietnam report includes: Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented The Consumer Lifestyle in Vietnam report answers: How is the consumer mindset in Vietnam changing? In Vietnam, what are consumer attitudes towards “green” and sustainable products? What values influence consumers in Vietnam purchase decisions? Where and how do consumers shop in Vietnam? What health-related activities do consumers in Vietnam participate in? What megatrends should I focus on in Vietnam (and why)? How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country? My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?

Overview: Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. >Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Bottled Water Carbonates Concentrates Juice RTD Coffee RTD Tea Energy Drinks Sports Drinks Asian Speciality Drinks If you're in the Soft Drinks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Soft Drinks in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Soft Drinks in Vietnam? To what extent are health considerations impacting consumption of Soft Drinks in Vietnam? How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption? How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Vietnam? Which are the leading brands in Soft Drinks in Vietnam? What potential exists for multinational or domestic soft drinks companies to expand in Vietnam? How are products distributed in Soft Drinks in Vietnam? How is the rise of e-commerce changing the retail and competitive landscape? How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks? How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry? Where is future growth expected to be most dynamic?