Overview: Understand the latest market trends and future growth opportunities for the Consumer Lending industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. If you're in the Consumer Lending industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Consumer Lending in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Consumer Lending in Vietnam? What are the major trends key to understanding Consumer Lending in Vietnam? How has COVID-19, recession and macroeconomic volatility impacted the market? How long will the market take to recover? What are the opportunities now? How will political context and shifting cultural values shape future growth? Where is future growth expected to be most dynamic?

This report provides facts and statistics on the state of social commerce in Vietnam. It provides information on the overview of the e-commerce sector and social media usage in the country. Furthermore, it demonstrates the use of social commerce among Vietnamese consumers, leading social commerce platforms, as well as popular product categories to be bought on these platforms in the country. The remaining chapters of the report focus on influencer marketing and consumer behavior of the social commerce market in Vietnam. Table of contents Overview Internet economy size SEA 2023, by country E-commerce market value in Vietnam 2014-2023 Average annual revenue per e-commerce user on consumer goods 2019-2022 Channel preference for online shopping Vietnam 2019-2022 Penetration rates of e-commerce channels among consumers Vietnam Q2 2024 Social media usage Social media users in Vietnam 2020-2029 Leading active social media apps among consumers Vietnam in Q3 2023, by generation Daily time spent using social networks Vietnam Q2 2018-Q3 2023 Main reasons for using social networks among internet users Vietnam Q3 2023 Social commerce usage Online shoppers who made purchases via social commerce Vietnam 2022, by context Usage of social media for brand research Vietnam Q3 2023, by platform type Share of enterprises using social commerce Vietnam 2019-2022 Share of enterprises advertising on social media in Vietnam 2019-2022 Social commerce platforms Social media platforms used for shopping Vietnam 2023 Internet users using Facebook for online shopping Vietnam Q2 2024, by generation Share of people using TikTok for online shopping in Vietnam Q2 2024, by generation Share of enterprise websites/apps integrated social media Vietnam 2023, by platform Social commerce products Most purchased items among consumers on social media Vietnam 2023 Leading FMCG categories for social commerce purchases Vietnam 2022, by value share Fastest-growing FMCG categories for social commerce purchases Vietnam 2022 Influence of social media on consumer purchase decision in Vietnam 2022, by category Influencer marketing Share of people who followed social media influencers Vietnam 2023 Share of people who purchased a product due to influencer endorsement Vietnam 2023 Type of influencers whose endorsed products were purchased by people in Vietnam 2023 Products purchased by consumers based on influencer endorsement in Vietnam 2023 Consumer behavior Spending per trip on FMCG via online channels Vietnam 2022, by online platform type Increase in online spending of consumer goods Vietnam 2022, by online platform type Frequency of using social commerce Vietnam 2023 Main reasons for shopping on social media Vietnam 2023 Main barriers to shopping on social media Vietnam 2023

This report provides figures on the insurance sector in Vietnam. It includes data on different insurance categories in the market, including life and non-life insurance, as well as information about the country's prominent players. In addition, it also depicts consumer perspective when it comes to insurance products. Table of contents Overview GDP contribution of finance, banking and insurance in Vietnam 2018-2023 Total asset of the insurance sector in Vietnam 2016-2022 Insurance density in Vietnam 2011-2022 Number of insurance enterprises in Vietnam 2022, by type Number of new businesses for financial, banking, and insurance Vietnam 2016-2023 Life insurance Life insurance penetration in Vietnam over GDP 2013-2022 Value of life insurance premiums in Vietnam 2011-2022 Gross written premiums of life insurance companies in Vietnam 2022 Market share of life insurance companies based on insurance premiums in Vietnam 2022 Market share of life insurance companies based on new business premiums Vietnam 2022 Insurance payouts of life insurance companies in Vietnam 2022 Non-life insurance Non-life insurance penetration over GDP in Vietnam 2013-2022 Value of non-life insurance premiums in Vietnam 2011-2022 Value of gross premiums of non-life insurance sectors in Vietnam 2022, by category Gross written premiums in non-life insurance companies in Vietnam 2022 Market share of non-life insurance companies based on insurance premiums Vietnam 2022 Insurance payouts of non-life insurance companies in Vietnam 2022 Social insurance Total social insurance revenue in Vietnam 2016-2022 Total social insurance expenditure in Vietnam 2016-2022 Number of people with social insurance in Vietnam 2016-2022 Health insurance Total health insurance revenue in Vietnam 2016-2022 Total health insurance expenditure in Vietnam 2015-2022 Number of people with health insurance in Vietnam 2016-2022 Unemployment insurance Total unemployment insurance revenue in Vietnam 2016-2022 Total unemployment insurance expenditure in Vietnam 2015-2022 Number of people with unemployment insurance in Vietnam 2016-2022 Leading domestic companies Total consolidated revenue of Bao Viet Holdings FY 2014-FY 2022 Total consolidated revenue of PVI Holdings FY 2018-FY 2023 Net revenue of PTI FY 2018-FY 2023 Total consolidated revenue of Bao Minh Insurance FY 2017-FY 2023 Consumer perspective Insurance ownership among people Vietnam 2022, by type Preferred platforms for purchasing online insurance Vietnam 2022 Information sources for life insurance policy queries Vietnam 2023 Expectations when accessing life insurance policies among consumers Vietnam 2023

This report gives an overview of the cosmetics market in Vietnam. It provides key figures on the market size, production and international trade, purchase channels, and the most popular brands of the cosmetics segment in the country. Furthermore, it presents information about e-commerce usage and consumer behavior within this sector. Table of contents Overview Cosmetics market revenue in the Asia-Pacific region 2023, by country Revenue of the beauty & personal care industry in Vietnam 2018-2029 Revenue per capita of beauty & personal care in Vietnam 2019-2029 Annual personal care value growth Vietnam 2021-2023, by degree of urbanization Key indicators Revenue of the cosmetics industry in Vietnam 2018-2029 Revenue of the cosmetics market in Vietnam 2019-2029, by segment Revenue per capita of cosmetics in Vietnam 2019-2029 Preferred channels to buy beauty and care product Vietnam 2023 Production and consumption Shampoo and conditioner production volume in Vietnam 2013-2023 Shower cream and cleansing foam production volume in Vietnam 2016-2023 Toothpaste production volume in Vietnam 2013-2023 Personal care consumption Vietnam 2018-2024 International trade Import value of cosmetic and skincare products in Vietnam 2016-2023 Cosmetic and skincare products export value Vietnam 2016-2023 Value of cosmetic imports in Vietnam 2023, by trade partner Value of cosmetics exports from Vietnam 2022, by trade partner Value of South Korean cosmetic imports to Vietnam 2016-9M 2023 Korean skincare cosmetics import value Vietnam 2016-9M 2023 Retail and brands Number of cosmetic stores Vietnam 2023, by city Leading cosmetic retail chains Vietnam 2023, by number of stores Most chosen health and beauty brands in urban areas Vietnam 2022, by penetration rate Most chosen health and beauty brands in rural areas Vietnam 2022, by penetration rate E-commerce Beauty and personal care e-commerce retail sales Vietnam 2017-2026 E-commerce beauty sector revenue share Vietnam H1 2023, by product type E-commerce eye makeup market distribution in Vietnam 2022, by category E-commerce face makeup market distribution in Vietnam 2022, by category E-commerce lip makeup market distribution in Vietnam 2022, by category Leading cosmetics e-retailers in Vietnam 2023, by monthly traffic volume Consumer behavior Most popular beauty and health products Vietnam 2023, by gender Makeup frequency of female consumers in Vietnam 2022 Monthly spending on cosmetics among consumers in Vietnam 2022 Share of consumers who search and purchase beauty products Vietnam 2022, by channel Influence of social media on cosmetics products Vietnam 2022, by generation Main considerations behind beauty and care product purchases Vietnam 2023, by gender

This statistics report provides a range of data and facts about the telecommunications industry in Vietnam. It gives an overview of the sector and further details on different sub-sectors. These sub-sectors include mobile networks, broadband services, and mobile data. In addition, the report also covers information on major companies within the Vietnamese telecommunications industry. Table of contents Overview Number of broadband subscribers APAC 2022, by country GDP contribution of information and communication in Vietnam 2018-2023 Revenue of technology and telecommunication sector in Vietnam 2015-2021 Number of employees in ICT in Vietnam 2021, by segment Download and upload speed in Vietnam 2023, by type Fixed-line network Number of fixed-line telephone subscribers in Vietnam 2016-2021 Number of fixed-line telephone subscribers per 100 inhabitants in Vietnam 2016-2021 Market share of terrestrial fixed-line telephone service providers Vietnam 2021 Broadband Number of fixed-line broadband subscribers in Vietnam 2016-2021 Number of fixed-line broadband subscribers in Vietnam 2021, by access method Market share of terrestrial fixed broadband service providers Vietnam 2021 Mobile network Number of active mobile subscribers in Vietnam 2016-2021 Number of mobile subscribers generating voice traffic and messages Vietnam 2016-2021 Mobile network users for voice traffic and messages Vietnam 2023, by payment method Market share of terrestrial mobile-cellular service providers Vietnam 2021 Mobile data Number of mobile subscribers generating data traffic in Vietnam 2016-2021 Mobile network subscribers using data traffic Vietnam 2023, by payment method Share of population covered by 2G, 3G, and 4G mobile networks in Vietnam 2017-2021 Share of population covered by 4G mobile networks in Vietnam 2017-2021 Major companies Viettel Group revenue FY 2017-FY 2022 Consolidated net revenue of sales and services VNPT Group FY 2018-FY 2023 MobiFone revenue FY 2014-FY 2022 FPT Corporation's consolidated revenue FY 2016-FY 2023

This report analyses consumers that answered ''Candy and chocolate'' to the multi-pick question ''Which of these groceries do you consume regularly?''. With it, you get a comprehensive overview of candy and chocolate lovers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark candy and chocolate lovers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of candy and chocolate lovers in Vietnam Top 10 hobbies and leisure activities of candy and chocolate lovers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to candy and chocolate lovers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where candy and chocolate lovers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Science & technology'' to the multi-pick question ''What topics are you personally interested in? Please think of topics that you read about or watch / listen to.''. With it, you get a comprehensive overview of science & technology enthusiasts in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark science & technology enthusiasts in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of science & technology enthusiasts in Vietnam Top 10 hobbies and leisure activities of science & technology enthusiasts in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to science & technology enthusiasts Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where science & technology enthusiasts in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''I live in a rented apartment'' or ''I live in a rented house '' to the single-pick question ''What is your current living situation (main residence)?''. With it, you get a comprehensive overview of tenants in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark tenants in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of tenants in Vietnam Top 10 hobbies and leisure activities of tenants in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to tenants Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where tenants in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Self-employed / freelancer'' to the single-pick question ''Which of the following categories best describes your current employment status?''. With it, you get a comprehensive overview of self-employed people & freelancers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark self-employed people & freelancers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of self-employed people & freelancers in Vietnam Top 10 hobbies and leisure activities of self-employed people & freelancers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to self-employed people & freelancers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where self-employed people & freelancers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered with any type of insurance to the multi-pick question ''Which of these health insurances have you taken out online?''. With it, you get a comprehensive overview of online insurance bookers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark online insurance bookers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of online insurance bookers in Vietnam Top 10 hobbies and leisure activities of online insurance bookers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to online insurance bookers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where online insurance bookers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Climate change'' to the multi-pick question ''What do you personally think are the most important issues in your country of residence that need to be addressed?''. With it, you get a comprehensive overview of consumers worried about climate change in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark consumers worried about climate change in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of consumers worried about climate change in Vietnam Top 10 hobbies and leisure activities of consumers worried about climate change in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to consumers worried about climate change Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where consumers worried about climate change in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Package holidays'' to the multi-pick question ''Which of these travel products have you booked in the past 12 months?''. With it, you get a comprehensive overview of package holiday bookers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark package holiday bookers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of package holiday bookers in Vietnam Top 10 hobbies and leisure activities of package holiday bookers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to package holiday bookers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where package holiday bookers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Mobile game console (e.g. Nintendo DS)'' to the multi-pick question ''Which of these devices do you regularly use to play video games?''. With it, you get a comprehensive overview of mobile console gamers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark mobile console gamers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of mobile console gamers in Vietnam Top 10 hobbies and leisure activities of mobile console gamers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to mobile console gamers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where mobile console gamers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Online pharmacy'' to the multi-pick question ''Where have you bought medication in the past 12 months (prescription / over the counter)?''. With it, you get a comprehensive overview of online pharmacy shoppers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark online pharmacy shoppers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of online pharmacy shoppers in Vietnam Top 10 hobbies and leisure activities of online pharmacy shoppers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to online pharmacy shoppers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where online pharmacy shoppers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Cruises'' to the multi-pick question ''Which of these travel products have you booked in the past 12 months?''. With it, you get a comprehensive overview of cruise bookers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark cruise bookers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of cruise bookers in Vietnam Top 10 hobbies and leisure activities of cruise bookers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to cruise bookers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where cruise bookers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Wearables (e.g. smart watch, health / fitness tracker)'' to the multi-pick question ''Which of the following electronic devices does your household own?''. With it, you get a comprehensive overview of smartwatch owners in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark smartwatch owners in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of smartwatch owners in Vietnam Top 10 hobbies and leisure activities of smartwatch owners in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to smartwatch owners Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where smartwatch owners in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Motorcycle'' to the multi-pick question ''Which of these items do you permanently have available in your household?''. With it, you get a comprehensive overview of motorcycle owners in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark motorcycle owners in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of motorcycle owners in Vietnam Top 10 hobbies and leisure activities of motorcycle owners in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to motorcycle owners Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where motorcycle owners in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks

This report analyses consumers that answered ''Bus tickets (long distance)'' to the multi-pick question ''Which of these travel products have you booked in the past 12 months?''. With it, you get a comprehensive overview of intercity bus ride bookers in Vietnam: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark intercity bus ride bookers in Vietnam (''target audience'') against the average Vietnamese onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey. Table of contents Demographic profile Age of consumers in Vietnam Gender of consumers in Vietnam Consumer’s level of education in Vietnam Share of consumers in Vietnam in the high, middle, and low thirds of monthly household gross income Type of households in which consumers in Vietnam live Communities where consumers live in Vietnam Consumer lifestyle Most important aspects of life for consumers in Vietnam Top 10 interests of intercity bus ride bookers in Vietnam Top 10 hobbies and leisure activities of intercity bus ride bookers in Vietnam Consumer attitudes Agreement with statements in Vietnam The 10 most important issues facing Vietnam according to intercity bus ride bookers Political attitudes of consumers in Vietnam Marketing touchpoints Top 10 places where intercity bus ride bookers in Vietnam have come across digital advertising in the past 4 weeks Devices consumers in Vietnam use regularly to access the internet Social media activities in Vietnam by type Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks Type of media consumers in Vietnam have been using in the past 4 weeks