Overview: The mobility reports examine the changing dynamics of the traditional automotive industry and the transition towards alternative and low emission mobility as consumers, governments and businesses lay emphasis on sustainable transport. Each mobility report covers six key topics: Vehicle sales and ownership: Provides insights on the traditional automotive market, examining new car sales and registrations, sales by passenger car type and consumer preference for vehicle ownership. Electric and alternative fuel vehicles: Analyses electric and alternative fuel passenger car registrations, as well as the legislative frameworks being introduced to incentivise consumer adoption of low emission vehicles. Shared mobility: Explores the use of various shared mobility modes including ride hailing, ride sharing, scooter sharing, car sharing and bike sharing. Provides some insights on the legislative landscape in promoting shared mobility. Car Rental: Evaluates the state of the traditional car rental market. This section covers the market size, channels, and types of car rental, as well as the competitive landscape. Public transportation: Outlines the modes, usage, and consumer attitudes to public transport. Also studies the government initiatives being rolled out to modernise public transport fleets. Autonomous vehicles and connectivity: Examines the penetration and market readiness of autonomous cars as well as consumer attitudes to self-driving vehicles. In addition, it provides an analysis of infrastructure, legislation, and government support of factors critical to the promotion of self-driving/autonomous cars. This report answers: How have light vehicle sales performed in Vietnam? What are the most popular types of light vehicles sold in Vietnam? What is the market size of new electric vehicle registrations in Vietnam? How are government policies influencing the transition to low-emission mobility in Vietnam? Who is the leading shared mobility company in Vietnam? How large is the car rental market in Vietnam? How are consumers changing their attitudes to public transport in Vietnam and what are the prospects? What are the chief regulatory and legislative developments in the autonomous vehicles and connected cars space?

Overview: Understand the latest market trends and future growth opportunities for the Travel industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Tourism Flows Airlines Car Rental (Destination) Lodging Online Travel Sales and Intermediaries If you're in the Travel industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Travel in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Travel in Vietnam? Which are the leading companies in Travel in Vietnam? How are companies responding to the impact of COVID-19 and accordant travel restrictions? How severe is the scale of the damage? Which travel sectors are proving the most resilient? How soon can recovery be expected? What are companies doing to innovate and future-proof against the crisis?

Overview: Understand the latest market trends and future growth opportunities for the Consumer Health industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Analgesics Cough, Cold and Allergy Remedies Digestive Remedies Dermatologicals NRT Smoking Cessation Aids Sleep Aids Eye Care Wound Care Vitamins Dietary Supplements Weight Management Sports Nutrition Herbal/Traditional Products Paediatric Consumer Health If you're in the Consumer Health industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Consumer Health in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Consumer Health in Vietnam? Which are the leading brands in Consumer Health in Vietnam? How are products distributed in Consumer Health in Vietnam? How has the regulatory and operating environment for Consumer Health changed in Vietnam? How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health How significant are wider health concerns and consumer awareness in determining sales? Where is future growth expected to be most dynamic?

Overview: Understand the latest market trends and future growth opportunities for the Consumer Health industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Overview: Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities. The Consumer Lifestyle in Vietnam report includes: Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented The Consumer Lifestyle in Vietnam report answers: How is the consumer mindset in Vietnam changing? In Vietnam, what are consumer attitudes towards “green” and sustainable products? What values influence consumers in Vietnam purchase decisions? Where and how do consumers shop in Vietnam? What health-related activities do consumers in Vietnam participate in? What megatrends should I focus on in Vietnam (and why)? How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country? My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning? Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Analgesics Cough, Cold and Allergy Remedies Digestive Remedies Dermatologicals NRT Smoking Cessation Aids Sleep Aids Eye Care Wound Care Vitamins Dietary Supplements Weight Management Sports Nutrition Herbal/Traditional Products Paediatric Consumer Health If you're in the Consumer Health industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Consumer Health in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Consumer Health in Vietnam? Which are the leading brands in Consumer Health in Vietnam? How are products distributed in Consumer Health in Vietnam? How has the regulatory and operating environment for Consumer Health changed in Vietnam? How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health How significant are wider health concerns and consumer awareness in determining sales? Where is future growth expected to be most dynamic?

Overview: The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change. Each Country Briefing covers one of these topics: Economy, Finance and Trade: Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact consumer market potential. Import and export trade profiles help gauge how open an economy is to trade and investment, while analysis of government finances can be used to explore macroeconomic stability and susceptibility to economic shocks. Income and Expenditure: Insights into income, wealth and expenditure of consumers are vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market. Households: Global shifts in gender, ageing, migration and housing are transforming the size, location,  general make-up as well as income and expenditure of households around the globe, with diverse implications for governments and companies. Households insights can help identify the decision-making processes and consumption tastes of different household groups and types within a country, and assess household appliance and digital readiness that is key for formulating market technology and internet strategies. Business Dynamics: A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism, also gain insight into business operating environment and make strategic investment decisions. Transport infrastructure, ICT readiness and labour force dynamics will also identify potential issues with a supply chain and the level of workforce skills. Commodities: Insights on key sectors directly related to the environmental commodities of a country such as energy, water, pollution, environmental resilience, forest and biodiversity and food and agriculture help businesses to make strategic decisions in relation to environmental and commodities trends, improve brand reputation and ensure long-term operations while ultimately growing the bottom line.

Overview: Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories. If you're in the Dairy Products and Alternatives industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Dairy Products and Alternatives in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Dairy Products and Alternatives in Vietnam? Which are the leading brands in Dairy Products and Alternatives in Vietnam? How are products distributed in Dairy Products and Alternatives in Vietnam? How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail? What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives? How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam? How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth? Where is future growth expected to be most dynamic? How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Overview: Understand the latest market trends and future growth opportunities for the Snacks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories. If you're in the Snacks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Snacks in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Snacks in Vietnam? Which are the leading brands in Snacks in Vietnam? How are products distributed in Snacks in Vietnam? How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail? What are the key health and wellness concerns driving, or challenging, sales in Snacks? How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam? How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth? Where is future growth expected to be most dynamic? How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Overview: Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Computers and Peripherals In-Car Entertainment Home Audio and Cinema Home Video Imaging Devices Mobile Phones Portable Players Wearable Electronics If you're in the Consumer Electronics industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Consumer Electronics in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Consumer Electronics in Vietnam? Which are the leading brands in Vietnam? How are products distributed in Vietnam? How is the rise of e-commerce changing the retail landscape? How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand? How are considerations such as urban development and the rise in single-person households driving sales growth? Where is technology taking the market? Which products are pioneering growth? Which face obsolescence? Where is future growth expected to be most dynamic?

Overview: Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities. The Consumer Lifestyle in Vietnam report includes: Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented The Consumer Lifestyle in Vietnam report answers: How is the consumer mindset in Vietnam changing? In Vietnam, what are consumer attitudes towards “green” and sustainable products? What values influence consumers in Vietnam purchase decisions? Where and how do consumers shop in Vietnam? What health-related activities do consumers in Vietnam participate in? What megatrends should I focus on in Vietnam (and why)? How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country? My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?

Overview: Understand the latest market trends and future growth opportunities for the Tobacco industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Cigarettes Cigars, Cigarillos and Smoking Tobacco Smokeless Tobacco, E-Vapour Products and Heated Tobacco If you're in the Tobacco industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Tobacco in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Tobacco in Vietnam? Which are the leading brands in Tobacco in Vietnam? How are products distributed in Tobacco in Vietnam? Which category is the most heavily taxed in Vietnam? How is the operating environment for Tobacco changing? What are the current legislative restrictions applicable to the sale of Tobacco products in Vietnam? How has COVID-19 impacted demand? How have national lockdown and enforced home seclusion following COVID-19 impacted sales? Where is future growth expected to be most dynamic?

Overview: Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities. The Consumer Lifestyle in Vietnam report includes: Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented The Consumer Lifestyle in Vietnam report answers: How is the consumer mindset in Vietnam changing? In Vietnam, what are consumer attitudes towards “green” and sustainable products? What values influence consumers in Vietnam purchase decisions? Where and how do consumers shop in Vietnam? What health-related activities do consumers in Vietnam participate in? What megatrends should I focus on in Vietnam (and why)? How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country? My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?

Overview: Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Beer Wine Spirits Cider and Perry RTDs If you're in the Alcoholic Drinks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty The Alcoholic Drinks in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Alcoholic Drinks in Vietnam? Where is consumer demand for Alcoholic Drinks focussed? Which is being consumed more; beer, wine or spirits? Where is demand growing? Stagnating? How is the operating environment for alcoholic drinks changing? Which are the leading brands in Vietnam? How are products distributed in Vietnam? What are the key trends in new product development? Do consumers want value for money or added value? How will macroeconomic context and shifting cultural values shape future growth? How will COVID-19 and recession impact the alcoholic drinks industry? Where is future growth expected to be most dynamic?