Overview: Understand the latest market trends and future growth opportunities for the Tobacco industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Cigarettes Cigars, Cigarillos and Smoking Tobacco Smokeless Tobacco, E-Vapour Products and Heated Tobacco If you're in the Tobacco industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Tobacco in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Tobacco in Vietnam? Which are the leading brands in Tobacco in Vietnam? How are products distributed in Tobacco in Vietnam? Which category is the most heavily taxed in Vietnam? How is the operating environment for Tobacco changing? What are the current legislative restrictions applicable to the sale of Tobacco products in Vietnam? How has COVID-19 impacted demand? How have national lockdown and enforced home seclusion following COVID-19 impacted sales? Where is future growth expected to be most dynamic?

Overview: Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities. The Consumer Lifestyle in Vietnam report includes: Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented The Consumer Lifestyle in Vietnam report answers: How is the consumer mindset in Vietnam changing? In Vietnam, what are consumer attitudes towards “green” and sustainable products? What values influence consumers in Vietnam purchase decisions? Where and how do consumers shop in Vietnam? What health-related activities do consumers in Vietnam participate in? What megatrends should I focus on in Vietnam (and why)? How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country? My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?

Overview: Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Beer Wine Spirits Cider and Perry RTDs If you're in the Alcoholic Drinks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty The Alcoholic Drinks in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Alcoholic Drinks in Vietnam? Where is consumer demand for Alcoholic Drinks focussed? Which is being consumed more; beer, wine or spirits? Where is demand growing? Stagnating? How is the operating environment for alcoholic drinks changing? Which are the leading brands in Vietnam? How are products distributed in Vietnam? What are the key trends in new product development? Do consumers want value for money or added value? How will macroeconomic context and shifting cultural values shape future growth? How will COVID-19 and recession impact the alcoholic drinks industry? Where is future growth expected to be most dynamic?

Overview: Understand the latest market trends and future growth opportunities for the Snacks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories. If you're in the Snacks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Snacks in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Snacks in Vietnam? Which are the leading brands in Snacks in Vietnam? How are products distributed in Snacks in Vietnam? How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail? What are the key health and wellness concerns driving, or challenging, sales in Snacks? How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam? How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth? Where is future growth expected to be most dynamic? How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Overview: Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Baby and Child-Specific Products Bath and Shower Colour Cosmetics Deodorants Depilatories Fragrances Hair Care Men's Grooming Oral Care Skin Care Sun Care Premium Beauty and Personal Care Mass Beauty and Personal Care If you're in the Beauty and Personal Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Beauty and Personal Care in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Beauty and Personal Care in Vietnam? Which are the leading brands in Vietnam? How are products distributed in Vietnam? To what extent is e-commerce changing the retail environment and consumer demand? How are sales of mass versus premium beauty products evolving? Which products are seeing rising demand in the wake of COVID-19? Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others? How is the macroeconomic environment shaping demand? Where is future growth expected to be most dynamic?

Overview: The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future. The Consumers in Vietnam report includes: Snapshot of the population Analysis of changing population structures A look at the diversity of the population Breakdown of the biggest cities by population size Vital statistics Historic and forecast data This report answers: What is the population size? Is the population ageing? How diverse is the population? What are the levels of urbanisation? How is the population set to change over time? What is the overall health of the population? Do we need to broaden our consumer base? Will our target market continue to grow? Are there opportunities to explore untapped potential?

Overview: Understand the latest market trends and future growth opportunities for the Consumer Foodservice industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Cafés/Bars Full-Service Restaurants Limited-Service Restaurants Self-Service Cafeterias Street Stalls/Kiosks Consumer Foodservice by Location If you're in the Consumer Foodservice industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Consumer Foodservice in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Consumer Foodservice in Vietnam? Which are the leading brands in Consumer Foodservice in Vietnam? How are multinational and local operators competing and expanding in Vietnam? How are consumer lifestyle trends and eating habits shaping Consumer Foodservice in Vietnam? How is the Consumer Foodservice industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges? How significant are health considerations in shaping the future of Consumer Foodservice in Vietnam? Which of these trends hold the greatest potential demand? Where is future growth expected to be most dynamic?

Overview: Understand the latest market trends and future growth opportunities for the Retail industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Convenience Stores Discounters Hypermarkets Supermarkets Traditional Grocery Retailers Apparel and Footwear Specialist Retailers Electronics and Appliance Specialist Retailers Health and Beauty Specialist Retailers Home and Garden Specialist Retailers Department Stores Variety Stores Warehouse Clubs Direct Selling Homeshopping Vending If you're in the Retail industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Retail in Vietnam report includes: Analysis of key retail trends Detailed segmentation of offline and online retail sales Historic channel sizes (retail value sales, outlet counts, and selling space) Company and brand market shares (retail value sales and outlet counts) Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Retail in Vietnam? Which are the leading retailers in Retail in Vietnam? How are products distributed in Retail in Vietnam? How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail? How significant are discounters and private label in Vietnam? To what extent are sales shifting towards digital channels?​ What is the long-term outlook for bricks-and-mortar? How is macroeconomic and political uncertainty affecting the retail industry?​ What types of retailers are seeing the fastest growth in digital sales?​ What is the future of retail?

Overview: Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Away-From-Home Tissue and Hygiene Retail Adult Incontinence Nappies/Diapers/Pants Sanitary Protection Wipes Retail Tissue RX/Reimbursement Adult Incontinence If you're in the Tissue and Hygiene industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Tissue and Hygiene in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Tissue and Hygiene in Vietnam? Which are the leading brands in Tissue and Hygiene in Vietnam? How are products distributed in Tissue and Hygiene in Vietnam? How is the rise of e-commerce changing the retail and competitive landscape? How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown? How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Tissue and Hygiene products? Where is future growth expected to be most dynamic? How important will sustainability and recycling be in generating future growth?

Overview: Understand the latest market trends and future growth opportunities for the Home Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Air Care Bleach Dishwashing Home Insecticides Laundry Care Polishes Surface Care Toilet Care If you're in the Home Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Home Care in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Home Care in Vietnam? Which are the leading brands in Home Care in Vietnam? How are products distributed in Home Care in Vietnam? How is the rise of e-commerce changing the retail and competitive landscape? How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown? How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products? Where is future growth expected to be most dynamic? How important will sustainability and recycling be in generating future growth?

Overview: Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation. Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections. Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable: Childrenswear Apparel and Accessories Menswear Womenswear Jeans Hosiery Footwear Sportswear If you're in the Apparel and Footwear industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty. The Apparel and Footwear in Vietnam report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volume and value sizes, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent research methodology, conducted in-country This report answers: What is the market size of Apparel and Footwear in Vietnam? Which are the leading brands in Vietnam? How are products distributed in Vietnam? How is the rise of e-commerce shaping demand? What % of apparel and footwear sales are made via grocery retailers? Do consumers want premium quality or fast fashion? How will COVID-19 and recession impact demand? How important is sustainability in Apparel and Footwear in Vietnam? Where is future growth expected to be most dynamic?